Local Nielsen ratings snapshot (Wed., May 23) -- Idol finale a no sweat winner
05/24/12 04:39 PM
By ED BARK
@unclebarkycom
The May "sweeps" ratings period ended on a traditional note Wednesday, with Fox's American Idol finale trouncing all comers.
A fifth straight white dude, Phillip Phillips, wound up winning while 521,606 D-FW viewers hung in there. Idol's Nielsen numbers are significantly down in this its 11th season. Still, any rival network would kill for those diminished returns.
Fox4's 9 p.m. local newscast rode Idol's coattails to a convincing win and one of its largest hauls in recent memory -- 359,027 viewers. Idol and the news also were runaway firsts among advertiser-prized 18-to-49-year-olds.
In local news derby results, the closing night of the sweeps put NBC5 in the 10 p.m. driver's seat among total viewers while Fox4 was tops with 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. golds were split between the Peacock in total viewers and WFAA8 in the 25-to-54 demographic.
WFAA8 swept the 6 p.m. proceedings and also won at 5 p.m. with 25-to-54-year-olds. The 5 p.m. total viewer spoils were shared by NBC5 and WFAA8.
For a complete report on the May "sweeps" local newscast finals, go here.
@unclebarkycom
The May "sweeps" ratings period ended on a traditional note Wednesday, with Fox's American Idol finale trouncing all comers.
A fifth straight white dude, Phillip Phillips, wound up winning while 521,606 D-FW viewers hung in there. Idol's Nielsen numbers are significantly down in this its 11th season. Still, any rival network would kill for those diminished returns.
Fox4's 9 p.m. local newscast rode Idol's coattails to a convincing win and one of its largest hauls in recent memory -- 359,027 viewers. Idol and the news also were runaway firsts among advertiser-prized 18-to-49-year-olds.
In local news derby results, the closing night of the sweeps put NBC5 in the 10 p.m. driver's seat among total viewers while Fox4 was tops with 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. golds were split between the Peacock in total viewers and WFAA8 in the 25-to-54 demographic.
WFAA8 swept the 6 p.m. proceedings and also won at 5 p.m. with 25-to-54-year-olds. The 5 p.m. total viewer spoils were shared by NBC5 and WFAA8.
For a complete report on the May "sweeps" local newscast finals, go here.