Local Nielsen ratings snapshot (Mon., March 10)
03/11/08 12:03 PM
By ED BARK
Fox's new Canterbury's Law, starring ER emigre Julianna Margulies, arrived virtually DOA Monday in D-FW.
The 7 p.m. premiere ran fourth in total homes with just 87,682 of 'em. Worst yet, it mega-bombed among advertiser-craved 18-to-49-year-olds, placing fifth with a measly 25,227. Even the first hour of TXA21's local newscast fared better than that, drawing 37,841 viewers in this key demographic.
Monday's top prime-time draw, a 9 p.m. repeat of CBS' CSI: Miami, had 219,204 total homes to edge an 8 p.m. edition of NBC's tricked-up and still amazingly resilient Deal Or No Deal (216,768 homes). But a rerun of CBS' Two And A Half Men had the most 18-to-49-year-olds of any prime-time show.
The Mavericks' rout of the hapless New York Knicks averaged 53,583 homes on Fox Sports Southwest.
In the local news derby, WFAA8 again won in total homes at 10 p.m. while NBC5 took first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 and Fox4 tied for the top spot at 6 a.m. in total homes, with the ABC station having a slight edge in the 25-to-54 demo.
The 5 and 6 p.m. golds in total homes went to WFAA8. Fox4 narrowly won in the earlier hour among 25-to-54-year-olds and the Peacock did likewise at 6 p.m.
Fox's new Canterbury's Law, starring ER emigre Julianna Margulies, arrived virtually DOA Monday in D-FW.
The 7 p.m. premiere ran fourth in total homes with just 87,682 of 'em. Worst yet, it mega-bombed among advertiser-craved 18-to-49-year-olds, placing fifth with a measly 25,227. Even the first hour of TXA21's local newscast fared better than that, drawing 37,841 viewers in this key demographic.
Monday's top prime-time draw, a 9 p.m. repeat of CBS' CSI: Miami, had 219,204 total homes to edge an 8 p.m. edition of NBC's tricked-up and still amazingly resilient Deal Or No Deal (216,768 homes). But a rerun of CBS' Two And A Half Men had the most 18-to-49-year-olds of any prime-time show.
The Mavericks' rout of the hapless New York Knicks averaged 53,583 homes on Fox Sports Southwest.
In the local news derby, WFAA8 again won in total homes at 10 p.m. while NBC5 took first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 and Fox4 tied for the top spot at 6 a.m. in total homes, with the ABC station having a slight edge in the 25-to-54 demo.
The 5 and 6 p.m. golds in total homes went to WFAA8. Fox4 narrowly won in the earlier hour among 25-to-54-year-olds and the Peacock did likewise at 6 p.m.
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