FX makes a brand entrance
12/18/07 09:58 AM
Fresh off a nice armload of Golden
Globe nominations for its new series Damages,
cable's FX network is further calling attention to
itself with a first-ever image campaign.
Titled "There Is No Box," the spots effectively position FX as the home of unconventional series populated by flawed, frayed characters. Or as FX president and general manager John Landgraf puts it, "cliche-obliterating originality."
The first spot premieres on Tuesday (Dec. 18) during a new episode of Nip/Tuck. FX also has bought a 60-second Super Bowl XLII ad that will air immediately after the game ends.
FX's growing roster of original series also includes its signature breakthrough, The Shield, as well as Rescue Me, Dirt, The Riches, It's Always Sunny in Philadelphia and 30 Days. Can HBO say as much right now? Afraid not.
Here's one of the visually arresting 60-second spots:
Ed Bark
Titled "There Is No Box," the spots effectively position FX as the home of unconventional series populated by flawed, frayed characters. Or as FX president and general manager John Landgraf puts it, "cliche-obliterating originality."
The first spot premieres on Tuesday (Dec. 18) during a new episode of Nip/Tuck. FX also has bought a 60-second Super Bowl XLII ad that will air immediately after the game ends.
FX's growing roster of original series also includes its signature breakthrough, The Shield, as well as Rescue Me, Dirt, The Riches, It's Always Sunny in Philadelphia and 30 Days. Can HBO say as much right now? Afraid not.
Here's one of the visually arresting 60-second spots:
Ed Bark
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