Take it from Jeff Brady -- "Sometimes you still need an expert storyteller to help get the word out"
By ED BARK
"I have journalism in my DNA," proclaims former WFAA8 anchor/reporter Jeff Brady in the video hard sell for his newly formed Brady Media Group.
Oh yeah? And I've got printer's ink in my sweat glands and lately Internet links up my hard drive.
Anyway, this is Brady's way of saying that you might want to hook up with him if you want to make the news. Because as he elaborates in one of his new Web site's accompanying print pitches, "Journalists have never needed this kind of supplementary help more than now. Every newsroom in the country is being squeezed for personnel, time and resources. Budgets are tighter. And deadlines are shorter. We offer a lifeline to time-starved reporters who are being pulled four directions at once. We've already researched the story. We've already vetted the source. We've already done the research.
"Yes, some of our pitches represent paying clients. But in the end, a story is a story. And if it has journalistic merit, it should be reported. If not, it should be ignored, right?"
There's a lot of this going around, much of it detailed in a story I wrote for last August's D CEO magazine. In fact, one of Brady's new like-minded partners in his post-WFAA8 venture is former Fox4 reporter Jeff Crilley, whose Real News PR company opened for business last spring.
In a post titled "The Two Jeffs," Brady says he'll work with Crilley -- and vice-versa -- when it's deemed necessary to "pitch a larger client who may need the services of more than one small agency."
It's getting a little too easy to envision more TV news "expatriates" pitching stories than there are gullible TV reporters to catch them. But Brady's enthusiasm is undeterred, even if some of his verbiage might make your head hurt and would never get by a good editor. Such as this description of what he sees as "The Revolution" -- in a printed blog titled "The New Rules:"
"It's the movement AWAY from top-down, one-way autocratic broad-based big media content -- toward more unique, niche-based, on-demand, dialogue-format media in which providers actually try to educate, inform, entertain and engage a smaller, highly-focused digital audience."
Oh well, unclebarky.com will continue to just plod along, scratching out stories on its own with occasional tips from sources. Meanwhile, here's Brady's one minute, 3 second video pitch, which is nicely produced and priced to sell:
Jeff Brady Introduction from Jeff Brady on Vimeo.