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Local Nielsen ratings snapshot (Thurs., March 26) -- hits/misses for NCAA hoops

By ED BARK
@unclebarkycom on Twitter
CBS didn’t run up any big scores with its pair of NCAA basketball tournament games Thursday night. Nor did the network shoot air balls.

The return of Fox’s Bones and ABC’s Grey’s Anatomy shared the 7 to 8 p.m. lead with 195,272 D-FW viewers apiece while that portion of the Notre Dame-Wichita State game (which included halftime) came in third with 167,376 viewers. Hoops moved up to a first-place tie among advertiser-prized 18-to-49-year-olds, though, with Bones slipping to third.

ABC’s Scandal won the 8 p.m. hour with 167,376 total viewers, edging NBC’s competing The Blacklist (160,402 viewers). CBS fell to third with a combination of the closing minutes of Notre Dame-Wichita State, a post/pre-game show and the early minutes of Kentucky-Wichita State. But CBS rallied to nip Scandal and win the hour among 18-to-49-year-olds.

The 9 to 10 p.m. slot went to CBS in both ratings measurements, with Fox4’s local newscast a solid second in total viewers but a distant runner-up among 18-to-49-year-olds. ABC’s fourth episode of the critically acclaimed American Crime ran third at 9 p.m. in both ratings measurements.

Over on TBS, the two NCAA match ups -- Wisconsin-North Carolina and Arizona-Xavier -- both drew less than half the audience for the CBS games.

Here are Thursday’s local news derby results, with CBS11’s 6 and 10 p.m. editions either rubbed out or delayed by basketball.

Gannett8 topped the reduced 10 p.m. field in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m. The 6 p.m. golds went to NBC5 in total viewers (by a paper-thin margin over Gannett8) and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., March 25) -- Idol keeps Fox on top

By ED BARK
@unclebarkycom on Twitter
Empire-less for the first Wednesday since Jan. 7th, Fox remained in control of the night with two hours of American Idol.

Capped by the vote-offs of two more contestants, Idol commanded the 7 to 9 p.m. slot with 306,856 D-FW viewers before Fox4’s local 9 p.m. newscast likewise ran first by keeping Idol’s entire audience tuned in.

Idol and the news also breezed with advertiser-prized 18-to-49-year-olds, drawing respective totals of 100,922 and 119,844 viewers. The news nearly tripled the 18-to-49 numbers for runners-up Chicago P.D. on NBC and CSI: Cyber on CBS. Extensive coverage of the tornado strike in Oklahoma no doubt punched up the numbers in both Nielsen measurements.

In the Big Four broadcast network arena, ABC’s 9 p.m. Nashville: On the Record 2 easily had the smallest prime-time haul of 18-to-49-year-olds. Just 9,461 tuned in.

Here are Wednesday’s local news derby results.

Gannett8 overcame ABC’s lousy 9 p.m. lead-in to draw the most total viewers at 10 p.m. But Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also swept the 6 a.m. and 5 p.m. competitions while adding a 6 p.m. win in the 25-to-54 demographic. CBS11 had the most total viewers at 6 p.m.

Also notable at 6 a.m.: Gannett8 ended its unprecedented streak of eight consecutive last-place finishes among 25-to-54-year-olds. The station ran third ahead of CBS11 and slightly behind NBC5.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., March 24) -- CBS gets a crime time fix

By ED BARK
@unclebarkycom on Twitter
All four of the big-time broadcast networks went wall-to-wall with new episodes Tuesday night. CBS won from start to stop in total viewers while also getting one leg up with advertiser-prized 18-to-49-year-olds.

NCIS led off with a narrow win over NBC’s competing The Voice. The score was 341,726 total viewers to 313,830.

CBS’ NCIS: New Orleans then routed the competition at 8 p.m. with 306,856 viewers before the network’s Person of Interest held off Fox4’s 9 p.m. local newscast -- 174,350 viewers to 160,402.

Among 18-to-49-year-olds, the winners were The Voice, NCIS: New Orleans and Fox4’s news.

The second episode of NBC’s One Big Happy, which aired at 8:30 p.m., edged the second half-hour of ABC’s Marvel’s Agents of S.H.I.E.L.D. in total viewers. But Big Happy ran a grim-faced distant fourth in its time slot among viewers in the 18-to-49 range.

Here are Tuesday’s local news derby results.

Fox4, Gannett8 and CBS11 tied for the most total viewers at 10 p.m. but Fox4 had the top spot to itself with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions while Gannett8’s latter day demographic woes continued. The station ran fourth for the eighth straight weekday among 25-to-54-year-olds. Day in, day out, that used to be where CBS11 wound up.

CBS11 ran first in total viewers at 6 p.m., but Gannett8 had the edge with 25-to-54-year-olds. NBC5 joined in the victory spoils by running the table at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Mon., March 20-23) -- raising the Dead while The Voice again tunes out Dancing

By ED BARK
@unclebarkycom on Twitter
Let’s skip past Monday for a sec and go to Sunday, where AMC’s The Walking Dead is mashing the Big Four Broadcast networks in a way that no cable series ever has.

Its latest 8 p.m. episode drew 418,440 D-FW viewers, easily beating all other TV attractions on any network at any time. But the bigger news is still Walking Dead’s amazing appeal among advertiser-craved 18-to-49-year-olds. It had 290,150 viewers in that realm, falling just shy of the 299,611 who watched last Wednesday’s season-ending hour of Empire on Fox. Walking Dead otherwise beat Empire’s second-to-last 7 p.m. episode, which drew 277,534 viewers in the 18-to-49 age range.

Sunday’s next biggest draw in total viewers, CBS’ Madam Secretary, had 251,064. Fox’s first of two The Last Man on Earth episodes was the runner-up among 18-to-49-year-olds with 81,999. That’s well less than one-third of Walking Dead’s total.

In Sunday afternoon’s sports matchups, CBS’ Duke-San Diego State NCAA tourney game had 146,454 total viewers before the following Wichita State-Kansas face-off drew 188,298. Fox’s NASCAR Sprint Cup race, which aired opposite both games, averaged 181,324 viewers.

Monday’s prime-time Nielsens again made NBC’s 7 to 9 p.m. edition of The Voice the No. 1 overall show with 362,648 total viewers. ABC’s competing Dancing with the Stars ran second with 258,038.

The Voice also ruled the 18-to-49 domain with 110,383 viewers. CBS’ 2 Broke Girls and Scorpion topped DWTS, which took the No. 2 spot from 7:30 to 8 p.m. by outdrawing CBS’ Mike & Molly.

On Saturday, CBS had the most-watched NCAA tourney game among for televising networks with its afternoon Kentucky-Cincinnati matchup (195,272 total viewers).

Friday’s hoops cavalcade was paced by CBS’ Duke-Robert Morris mismatch (90,662 total viewers). In comparison, the prime-time leader in total viewers, ABC’s Shark Tank, drew 195,272.

Here are the local news derby results, with CBS11’s 6 and 10 p.m. Friday editions pre-empted by basketball.

Friday -- NBC5 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Gannett8 had the most total viewers at 6 a.m. while Fox4 nipped CBS11 for the 25-to-54 win.

The Peacock ran the table at 5 p.m. and also tied Fox4 for the top spot at 6 p.m. among 25-to-54-year-olds. Gannett8 had the most total viewers at 6 p.m.

Monday -- Gannett8 ran strong at 10 p.m. with twin wins while Fox4 swept the 6 a.m. competitions and NBC5 again ran the table at 5 p.m.

The 6 p.m. winners were CBS11 in total viewers and Gannett8 in the 25-to-54 demographic.

Gannett8 continued to see the bottom drop out at 6 a.m. in the moneymaking 25-to-54 measurement. The station now has run last for seven consecutive weekdays. Monday’s numbers were particularly dismal, with Gannett8 drawing just 11,854 viewers in the 25-to-54 age range. No longer a doormat, CBS11 more than doubled that total with 26,671 viewers to finish second behind Fox4.

All of this has happened since CBS11 switched veteran P.M. anchor Karen Borta to the morning shift. But the station also is making unprecedented headway among 25-to-54-year-olds with what’s still being billed as an interim team of co-news anchor Jason Allen and traffic reporter Tammy Dombeck. Meteorologist Scott Padgett, the dean of the four early morning principals, joined the station in September of 2013.

CBS11 has interviewed numerous potential replacements for both Allen and Dombeck, but without making a move yet. The 25-to-54 numbers lately indicate that perhaps CBS11 already has the right team in place, with no further need of change for the sake of change.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., March 19) -- Idol jumps through hoops

By ED BARK
@unclebarkycom on Twitter
American Idol is no Empire -- at least not anymore.

Fox still has a valuable property, though. On a day jammed with opening day NCAA hoops tournament action, Idol’s latest two-hour edition ranked as Thursday’s overall top draw with 278,960 D-FW viewers. Fox4’s following local newscast then won its 9 p.m. slot with 244,090 viewers.

Among advertiser-prized 18-to-49-year-olds, Idol won from 7 to 8 p.m. before tying NBC’s Blacklist for the top spot in the 8 p.m. hour. Fox4’s news was then nipped by the 9 to 10 p.m. portion of CBS’ Kentucky-Hampton game.

All five Texas teams were bounced from the tourney in a single day. Ratings for the SMU-UCLA and Stephen F. Austin-Utah games, both exiled to little truTV, were not immediately available. Here’s how the three other matchups played out in the Nielsen numbers game. All were in daytime hours.

Texas-Butler on CBS -- 104,610 total viewers
Baylor-Georgia State on TBS -- 41,844
Texas Southern-Arizona on TNT -- 6,974

The most-watched game of the day, CBS’ nighttime telecast of Cincinnati-Purdue (which went to overtime), drew 132,506 viewers.

Also in prime-time, the third episode of ABC’s acclaimed American Crime series ranked second at 9 p.m. with 160,402 total viewers. It dropped a notch to third with 18-to-49-year-olds, with NBC’s The Slap ranking last at 9 p.m. in both ratings measurements.

Here are Thursday’s local news derby results, with CBS11’s 6 and 10 p.m. editions rubbed out by basketball.

Gannett8 topped the downsized 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 rang up another pair of 6 a.m. wins, with an especially dominant showing among 25-to-54-year-olds. The station had 68,158 viewers in this key demographic, more than the combined total for NBC5, CBS11 and Gannett8, which continued to slump with its fifth straight fourth-place finish.

Gannett8 had the most total viewers in the three-way 6 p.m. race, while Fox4 took the 25-to-54 gold. At 5 p.m. NBC5 ran first in total viewers, with Fox4 and Gannett8 tying for the top spot among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net