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Local Nielsen ratings snapshot (Wed.-Thurs., May 25-26) -- Warriors-Thunder are dynamite for TNT

By ED BARK
@unclebarkycom on Twitter
Game 5 of the jet-fueled Golden State Warriors-Oklahoma City Thunder Western Conference finals reigned as D-FW’s most-watched TV attraction Thursday.

The Warriors’ 120-111 win, which kept them from being eliminated, drew 283,296 viewers on TNT, with more than half of them -- 165,136 -- in the advertiser-prized 18-to-49-year-old age range.

At the other end of the ratings teeter totter, NBC’s two-hour Red Nose Day charity special had just 63,742 total viewers and 22,230 in the 18-to-49 demographic.

On Wednesday night, Fox’s Season 2 premiere of Wayward Pines was a ratings twig with 70,824 total viewers in the 8 p.m. hour before Fox4’s local 9 p.m. newscast more than doubled that crowd (169,978 viewers). Pines likewise went timbe-r-r-r-r among 18-to-49-year-olds, drawing just 25,406 of ‘em before Fox4’s news upped that number to 60,338.

Here are the local news derby results for the last weekday of the May ratings “sweeps” and the first post-sweeps day.

Wednesday -- NBC5 won at 10 p.m. in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and the Peacock did likewise at 5 p.m. The 6 p.m. golds went to TEGNA8 in total viewers and NBC5 with 25-to-54-year-olds.

Thursday -- NBC5 and Fox4 again split the 10 p.m. spoils, with the Peacock drawing the most total viewers and Fox4 winning among 25-to-54-year-olds.

Fox4 again ran the table at 6 a.m. while NBC5 rolled at 5 and 6 p.m. with a quartet of wins.

Email comments or questions to: unclebarky@verizon.net

Fox4/NBC5 continue to win most of the battles in May newscast "sweeps" wars

By ED BARK
@unclebarkycom on Twitter
Fox4 remained in charge of the early morning newscast ratings while NBC5 swept the early evening races during a four-week May ratings “sweeps” period in which TEGNA8 barely hung on to its 10 p.m. total viewers crown while CBS11 never came close in any of the four major battlegrounds.

But the bigger prize at 10 p.m., a win among 25-to-54-year-olds, again went to Fox4. The station first rose to the top spot last May, drawing the most 25-to-54-year-olds (main advertiser target audience for news programming) for the first time since the station switched from CBS to Fox affiliation in July 1995. Fox4 now has won four in a row after also topping the 10 p.m. field in the November and February sweeps.

CBS11 evaded finishing last across the board by taking third place in total viewers at 10 p.m., with Fox4 falling from the penthouse to the outhouse. But the local news bosses remain transfixed by the 25-to-54-year-old demographic, which can bring more revenue bang. And in that realm, Nielsen Media Research says that Fox4 and NBC are the reigning lords and masters.

Here are the complete May 2016 results in total viewers and 25-to-54-year-olds, with year-to-year audience losses or gains in parentheses. Note: ratings are calculated in three decimals (0.000) to break ties in extremely close races. Each ratings point in the D-FW market is worth 70,824 total viewers and 29,763 viewers in the 25-to-54 age range.

10 P.M.

Total Viewers
TEGNA8 -- 166,507 (minus 43,131)
NBC5 -- 163,533 (minus 4,610)
CBS11 -- 143,773 ( minus 37,202)
Fox4 -- 131,237 (minus 13,822)

25-to-54-Year-Olds
Fox4 -- 60,657 (minus 20,511)
NBC5 -- 56,490 (minus 13,446)
TEGNA8 -- 54,407 (minus 26,672)
CBS11 -- 35,150 (minus 5,004)

Comments: As noted in last year’s sweeps ratings report, May 2015 was a worse weather month than usual. And when that happens, audiences still flock to their home screens for live updates from meteorologists and on-the-scene reporters in various states of composure. So it’s no coincidence that all four stations enjoyed year-to-year ratings increases in the May 2015 sweeps. This time they’re all losers, with TEGNA8 suffering the biggest shortfalls in both ratings measurements. The ABC network’s meager audience lead-ins on most nights -- particularly in the total viewers measurement -- aren’t of any help to TEGNA8. But the station continues to wear cement shoes in the ongoing battle to stop the bleeding. In that respect, NBC5 “won” by losing the fewest total viewers at 10 p.m. while CBS11 had the smallest year-to-year drop among 25-to-54-year-olds. But in CBS11’s case, it’s tough to go much lower when you already have so few 25-to-54-year-olds to lose.

6 A.M.

Total Viewers
Fox4 -- 122,384 (plus 19,308)
NBC5 -- 81,093 (minus 7,756)
TEGNA8 -- 59,775 (minus 7,086)
CBS11 -- 46,815 (minus 8,559)

25-to-54-Year-Olds
Fox4 -- 59,258 (plus 2,776)
NBC5 -- 46,043 (plus 9,326)
TEGNA8 -- 21,042 (minus 2,517)
CBS11 -- 13,959 (minus 9,600)

Comments: The rich just got richer, with dominant Fox4 the only station to show year-to-year increases in both ratings measurements. Permanency and a solid format remain the keys, with the veteran Good Day team of Tim Ryan, Lauren Przybyl, Evan Andrews and Chip Waggoner continuing to wear very well. NBC5 made some strides, though, in the 25-to-54 demographic, showing the biggest year-to-year increase. TEGNA8 and CBS11 fell farther behind, with both stations drawing less than half the number of 25-to-54-year-olds pulled in by Fox4 and runner-up NBC5. It’s been written here before, but CBS11’s decision to scramble its early morning team came at a time when the station had genuine momentum and finished third for the first time ever last May in the key 25-to-54 demographic. TEGNA8 news director Carolyn Mungo, whose station continues to struggle, figuratively lights a candle in thanks to CBS11 news director Mike Garber, who orchestrated the puzzling early morning moves that helped to drive his station back into a distant last place. In May 2015, CBS11 was the only station to show a year-to-year increase with 25-to-54-year-olds. A year later, it’s showing the biggest losses.

6 P.M.

Total Viewers
NBC5 -- 148,022 (plus 4,637)
TEGNA8 -- 136,053 (minus 5,728)
Fox4 -- 116,151 (minus 9,102)
CBS11 -- 102,553 (minus 58,965)

25-to-54-Year-Olds
NBC5 -- 61,609 (plus 12,150)
Fox4 -- 42,978 (minus 10,867)
TEGNA8 -- 40,180 (minus 63)
CBS11 -- 20,894 (minus 10,044)

Comments: NBC5, the runner-up in both contests last May, rose to a pair of first-place finishes this time out. It also is the only station to show year-to-year increases in both total viewers and 25-to-54-year-olds. CBS11, which won in total viewers a year ago by a fairly comfortable margin, plunged to last place and lost an eye-popping 58,965 viewers in the process. Fox4, last May’s 25-to-54 champ in a close fight with NBC5, ceded major ground to the Peacock while barely holding off TEGNA8 for second place.

5 P.M.

Total Viewers
NBC5 -- 136,619 (minus 4,535)
Fox4 -- 134,141 (plus 17,326)
TEGNA8 -- 95,471 (minus 15,625)
CBS11 -- 84,635 (minus 18,232)

25-to-54-Year-Olds
NBC5 -- 48,395 (minus 1,064)
Fox4 -- 42,918 (minus 585)
TEGNA8 -- 27,680 (minus 1,987)
CBS11 -- 17,828 (minus 5,524)

Comments: NBC5 defended its May 2015 crowns while losing only a marginal number of viewers in the year-to-year Nielsens. But Fox4 knocked on the door in total viewers with a significant increase from last May. TEGNA8 and CBS11 were non-factors and the biggest year-to-year bleeders in both measurements.

In other May sweeps ratings of note:

***Fox4’s 9 p.m. local newscasts decisively beat competing programming on ABC, CBS and NBC in total viewers, 25-to-54-year-olds and 18-to-49-year-olds (main advertiser target audience for entertainment programming). Its 181,309 total viewers and 76,283 in the 25-to-54 demographic were more than any other local newscast drew in the May sweeps. That’s an unparallelled success story in this market.

***NBC5 cemented its late afternoon/early evening newscast dominance by easily winning the three-way competition at 4 p.m. in both total viewers and among 25-to-54-year-olds. CBS11 was the runner-up in both measurements and TEGNA8 lagged.

***Did CBS11 have any bright spots at all? Yes. Its half-hour 11 a.m. newscast won in total viewers against competing entertainment programming and tied the first half of NBC5’s one-hour local newscast in the 25-to-54 age range.

***The NBC Nightly News with Lester Holt trounced the ABC and CBS network newscasts in both ratings measurements while Fox4’s 5:30 p.m. local news ran third in total viewers and second with 25-to-54-year-olds.

***TEGNA8’s homegrown Good Morning Texas ran fourth at 9 a.m. in total viewers against competing network and syndicated entertainment programming on Fox4, NBC5 and CBS11. GMT moved up a spot to third place with 18-to-49-year-olds, beating CBS’ double dose of Let’s Make A Deal. But GMT more than pays for itself by charging various entities to pitch their products in five-minute segments.

***CBS11’s sister station, TXA21, is doing some solid late night business with its 10:30 p.m. to midnight block of Mike and Molly and King of Queens repeats. They ran first throughout those 90 minutes among 25-to-54-year-olds, beating the NBC, CBS and ABC late night talk shows and Fox4’s mix of Modern Family, TMZ and Dish Nation. TXA21 also ranked No. 1 among 18-to-49-year-olds during those 90 minutes. What the what?

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., May 23) -- finally some brights spots for ABC

By ED BARK
@unclebarkycom on Twitter
ABC’s ratings have been sickly for much of this season. But the network got a boost in D-FW Monday night from a one-hour performance edition of Dancing with the Stars and the two-hour season premiere of The Bachelorette, starring Dallasite JoJo Fletcher.

In competition among the Big Four broadcast networks, DTWS won from 7 to 8 p.m. in both total viewers and advertiser-prized 18-to-49-year-olds.

Bachelorette tied the second hour of NBC’s The Voice among 18-to-49-year-olds and then easily won the 9 p.m. hour. In the total viewers measurement, Bachelorette ran second to The Voice from 8 to 9 p.m. and then tied Fox4’s local newscast for the top spot in the 9 to 10 p.m. slot.

The cable universe narrowly had the biggest overall audience of 18-to-49-year-olds, though, with ESPN’s Game 4 of the Toronto Raptors-Cleveland Cavaliers Eastern Conference Finals. It averaged 85,740 viewers in this key demographic compared to The Bachelorette’s 76,217.

Here are the local news derby results for the 18th weekday of the 20-day May ratings “sweeps.”

TEGNA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. while NBC5 swept both the 5 and 6 p.m. competitions.

Email comments or questions to: unclebarky@verizon.net

Ratings sag for Episode 7 of Real Housewives of Dallas

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Host of Horrors: Charity grande dame Heidi “Effin” Dillon at her “Gothic State Fair” party (with a side dish of Tiffany Hendra) on Monday night’s Real Housewives of Dallas. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
Monday night’s Episode 7 of Bravo’s Real Housewives of Dallas lost a little ratings ground from the previous week during crunch time for the show’s very iffy renewal hopes.

RHOD pulled in a skimpy 856,000 viewers nationally, down from 883,000 from the previous week. Episode 5 still holds the low mark of 789,000 viewers.

In contrast, Bravo’s RHOD lead-in, Southern Charm, had 1,180,000 viewers, up a bit from 1,160,000 for the Monday, May 16th episode. So in the latest Nielsen ratings, that’s a drop of 324,000 viewers from Southern Charm’s’s turnout this week. RHOD also drooped to a .3 in the advertiser-prized 18-to-49-year-old demographic, down a peg from .4 for the May 16th episode.

Hour 7 of RHOD brought the city’s dowager countess of charity, Heidi Dillon, into full focus. RHOD regular Tiffany Hendra added a middle name of “Effin’,” but with all due respect. Because it’s suddenly an article of faith with this show that you can’t do a bonafide benefit it in this city unless Heidi is in the house figuratively sprinkling her holy water.

When caught in closeup, her face at times seemed like a cross between Cruella de Vil and a Picasso painting gone awry. Oh but we kid the self-important thrower of a “Gothic State Fair” party at which she made Frito chili pie and corny dogs while all five RHOD cast regulars (plus supplemental “friend” Marie Reyes) gathered uncomfortably once again.

This time it was Cary Deuber who crossed LeeAnne Locken’s decorum line by declining to “go down” on a corny dog at the host’s command. After all, she was an invited guest. How dare she refuse. What an ingrate. Deuber otherwise let loose with a volley of snide comments to the camera, some of them nicely played. Particularly the one on how she’d at least been to the altar (or the JP) three times while Locken is still looking to make her maiden voyage.

In other developments, Brandi Redmond’s husband, Bryan, apologized to her, as did Locken to Stephanie Hollman (who still can’t stand her). And Hendra’s husband, Aaron, got to play a few songs at a House of Blues charity function that seemed to be more about getting exposure for him and his still nascent singing career.

It all ended with Locken sniping “Skank” as Deuber abruptly left the Gothic State Fair party. Her salivating “wife” of a husband, cosmetic surgeon Mark, no doubt was lying in wait with another of his personally picked dresses for her to try on and then quickly take off.

Three episodes remain -- and that very well could be it for RHOD. It remains the only show in the Housewives franchise to average under one million viewers per episode. Where in the hell are all the hate-watchers when you eftin’ need ‘em?

Email comments or questions to: unclebarky@verizon.net

NBC5 tabs Tulsa's Kristin Dickerson as weekend co-anchor

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By ED BARK
@unclebarkycom on Twitter
Fort Worth-based NBC5 has hired Amanda Guerra’s replacement as weekend evening co-anchor. But her arrival will take a while.

Kristin Dickerson, who’s spent the last 12 years at Tulsa’s KTUL-TV after joining the ABC affiliate as an intern, is set to start at NBC5 on July 5th, vice president of programming Brian Hocker said Tuesday morning. Her last day with KTUL is June 10, the station said in an announcement on its website. “That’s a 55-market jump! It’s a big deal in the TV biz!” KTUL enthused. Dallas-Fort Worth is the country’s No. 5 TV market.

In her station bio, Dickerson says she’s “an Emmy-nominated anchor and solo journalist for (KTUL’s) 4, 5, 6 and 10 p.m. newscasts . . . When breaking news happens, I take the newscasts to the field.”

Dickerson, an Oklahoma State University graduate, says she learned how to “shoot and edit my own projects” in 2011. She also notes that “celebrity reporting has allowed me to travel to the sets of Dancing with the Stars, Jeopardy and Wheel of Fortune.”

Guerra left NBC5 in late March, telling viewers that “I’m going to go spend some time with my family.” Co-anchor Cory Smith added that Guerra is “taking a time out from TV.”

Email comments or questions to: unclebarky@verizon.net