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Local Nielsen ratings snapshot (Fri.-Sun., Feb. 5-7) -- Super Bowl 50 edition

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Denver’s D dominated all day in Super Bowl 50. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
Absent any high-flying offensive fireworks, Sunday’s landmark Super Bowl 50 dipped in the D-FW ratings compared to last year’s down-to-the-wire thriller between the New England Patriots and Seattle Seahawks.

The Denver Broncos’ defense called the tune in a 24-10 throttling of the favored Carolina Panthers. Running from 5:39 to 9:22 p.m. on CBS, the game averaged 2,443,428 viewers, down from the 2,740,782 for Patriots-Seahawks on NBC. Broncos’ defender Von Miller was the game’s MVP, with both Peyton Manning and Cam Newton struggling all day to move their teams. Neither QB had a touchdown pass, and Denver’s first TD was scored by the defense.

The Broncos and Panthers hit their peak audience early on, with a high of 2,620,488 between 7:15 and 7:30 p.m. That also fell well short of New England and Seattle, which maxed out at 2,915,132 viewers last year.

Among advertiser-prized 18-to-49-year-olds, Super Bowl 50 averaged 1,038,454, down from the 1,258,366 for last year’s game.

A few words about the halftime show. It never really registered, with Coldplay frontman Chris Martin starting by lip syncing way out of sync while the “filmic” presentation made it all look remote rather than live. Overall poor sound quality added to the mess. Things picked up a bit when Beyonce and Bruno Mars joined in, but their previous solo Super Bowl halftime shows were far superior. Sunday’s musical highlight -- by far -- was Lady Gaga’s unexpectedly glorious singing of the National Anthem.

CBS’ post-Super Bowl 50 attraction, Late Show with Stephen Colbert, started a few minutes before 10 p.m. and averaged 396,614 total viewers. But the audience plunged from 644,498 viewers for the first 15 minutes to 219,464 for the final quarter hour. Late Show averaged 174,664 viewers in the key 18-to-49-year-old demographic.

On Saturday night, ABC’s prime-time Republican presidential candidate debate from New Hampshire clashed with CBS’ live NFL Honors special, hosted by Conan O’Brien.

It was no contest, with the Republicans averaging 304,543 total viewers while NFL Honors limped in with a surprisingly low 84,989. The Republicans also beat the NFL among 18-to-49-year-olds.

Friday’s top prime-time scorers in total viewers were CBS’ Undercover Boss and ABC’s Shark Tank, each with 177,060.

CBS’ two-hour Super Bowl’s Greatest Halftime Shows drew 134,566 viewers while also lagging with 18-to-49-year-olds. Undercover Boss and Shark Tank likewise tied for the prime-time lead in that demographic with 47,636 viewers apiece.

Here are Friday’s local news derby results for the second weekday of the February “sweeps” ratings period.

TEGNA8 ran first in total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and TEGNA8 ran the table at 6 p.m.

NBC5 had the most total viewers at 5 p.m. and tied TEGNA8 for the lead with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Reporter Elizabeth Dinh leaves CBS11, heads West

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By ED BARK
@unclebarkycom on Twitter
After just over three years at D-FW’s CBS11, reporter Elizabeth Dinh is leaving to become a 10 and 11 p.m. anchor with Fox affiliate KPTV-TV in Portland, Oregon. She posted the news Friday on her Facebook and Twitter pages.

Dinh, who joined CBS11 in December 2012 from Seattle’s KOMO-TV, primarily has worked the morning shift and will remain with the station “for a couple more weeks,” she said on Facebook.

“DFW will always have a special place in my heart,” said Dinh, who was born in Irving and raised in Grand Prairie and Arlington. She’s a graduate of UT-Arlington.

Dinh has been public about owing her life to her husband, Kevin, who in June, 2012 donated one of his kidneys to her after a medical condition caused both of Dinh’s kidneys to fail. She also has worked for TV stations in Amarillo and Tampa, FL, and in 2003 won the Miss Asian American Texas pageant.

“It will be an honor to join this talented, hard-working team as I continue to grow as a journalist,” Dinh said of her impending tenure at KPTV.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Thurs., Feb. 3-4) -- Madoff bombs, Idol wins big, Dem debate does OK

By ED BARK
@unclebarkycom on Twitter
Thursday night’s selection of American Idol’s 24 finalists, including Dalton Rapattoni of Dallas/Sunnyvale, put Fox and Fox4 in almost total control of prime-time on the first day of the February “sweeps” ratings period.

The farewell season of Fox’s game-changing singing competition averaged 332,8733 D-FW viewers from 7 to 9 p.m. That was good enough to win from start to stop, with even CBS’ The Big Bang Theory running slightly behind Idol’s first half-hour.

Among advertiser-prized 18-to-49-year-olds, Idol won from 7:30 to 9 p.m. with 117,501 viewers. But Big Bang prevailed from 7 to 7:30 p.m. by a score of 130,204 viewers to 107,974.

Fox4’s 9 p.m. local newscast then won its time slot in both measurements, with 219,554 total viewers and 79,393 in the 18-to-49 age range.

Over on MSNBC, the free-swinging 8 to 10 p.m. Democratic presidential candidate debate between Hillary Clinton and Bernie Sanders drew 120,401 total viewers and 47,636 in the 18-to-49 demographic. That’s pretty much a spectacular showing for MSNBC, which easily outdrew Fox News Channel and CNN during those two hours.

ABC’s 7 to 9 p.m. Part 2 of Madoff, starring Richard Dreyfuss, had 92,071 total viewers and a sub-puny 9,527 in the 18-to-49 realm. The network’s followup news special, Madoff: After the Fall, did considerably better on both counts with 134,566 total viewers and 34,933 in the 18-to-49 demographic.

Wednesday’s prime-time festivities also were led by Idol, which outdrew all programming in both total viewers (318,708) and 18-to-49-year-olds (101,622). Part 1 of Madoff had respective totals of 127,483 and 28,581 viewers before losing ground with Thursday’s conclusion.

Here are the Wednesday/Thursday local news derby results.

Wednesday -- NBC5 and TEGNA8 tied for the most total viewers at 10 p.m., but TEGNA8 was alone on top with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 cruised to another pair of wins at 6 a.m. and NBC5 drew the most total viewers at both 5 and 6 p.m. Among 25-to-54-year-olds, Fox4 ran first at 5 p.m. and TEGNA8 won at 6 p.m.

Thursday -- TEGNA8 opened strong on the first day of the February sweeps with twin wins at 10 p.m.

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The Peacock and TEGNA8 shared first place in total viewers at 6 p.m., but NBC5 had the 25-to-54 gold to itself.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Feb. 2) -- Super Bowl commercials collection adds up

By ED BARK
@unclebarkycom on Twitter
Seeing spots. CBS’ two-hour Super Bowl’s Greatest Commercials led all Tuesday programming in both key ratings measurements.

Airing from 7 to 9 p.m., the special drew 290,378 D-FW viewers and 82,568 in the advertiser-prized 18-to-49-year-old demographic.

NBC’s Chicago Fire then took the 9 p.m. hour with 184,142 total viewers and 50,811 in the 18-to-49 age range.

FX scored what could be a breakout hit in the basic cable network universe with its 9 p.m. premiere of The People v. O. J.: American Crime Story. It performed particularly well among 18-to-49-year-olds, drawing 73,041 for the 9 p.m. first airing and another 41,284 for the 10 p.m. repeat. The latter number was good enough to lead all programming at that hour.

The total viewers haul for People v. O. J. was 120,401 at 9 p.m. and 63,742 at 10 p.m. So in each instance, well more than half the audience resided in the key 18-to-49-year-old demographic.

In contrast, ABC’s Marvel’s Agent Carter continued to come up all but empty. Its 8 p.m. episode had 56,659 total viewers and 12,703 in the 18-to-49 realm.

Here are Tuesday’s local news derby results.

CBS11 ran first in total viewers at 10 p.m. while TEGNA8 won a close four-way battle for the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and the Peacock among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

No longer at Fox4: veteran reporter Melissa Cutler

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By ED BARK
@unclebarkycom on Twitter
Dallas-based Fox4 and longtime reporter Melissa Cutler have parted ways.

Cutler confirmed Wednesday to unclebarky.com that she’s “starting a new career in real estate” in tandem with her husband. They’ve been buying a “number of properties” since 2003, Cutler said. ”Let’s see how far we can go.” Her last day at Fox4 was Friday.

“It’s something I’ve been thinking about for a while,” said Cutler, who’s a licensed realtor. “I think a lot of the skills I’ve learned as a reporter transfer pretty well. Getting out and about, dealing with legal documents, keeping contacts fresh and developing sources. I think it’ll be fun.”

Cutler joined Fox4 in July 2001 from ABC affiliate WQAD-TV in Moline, Illinois, where she had anchored for two years. Her twins, a boy and a girl, were born shortly before the move to Dallas. They are now 15. She previously worked as a reporter for four years at Kansas City’s KSHB-TV.

During her 14-and-a-half years at Fox4, “I had an opportunity to become friends with some really smart and funny co-workers,” Cutler said. “I’m just so grateful. I’ll miss them the most, for sure.”

Former Fox4 colleague and investigative reporter Becky Oliver also is newly in the real estate business after retiring from the station last year.

Email comments or questions to: unclebarky@verizon.net