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Local Nielsen ratings snapshot (Thurs., Sept. 11) -- CBS tramples competition with debut of Thursday Night Football

@unclebarkycom on Twitter
CBS had ample controversy but a one-sided game for its kickoff of Thursday Night Football.

The continuing uproar over Ray Rice may have helped to draw viewers in. But his old team, the Baltimore Ravens, eventually turned audiences off with a 26-6 home field rout of the Pittsburgh Steelers.

No competing program had a prayer, though. Starting at 7:28 p.m. and ending at 10:24 p.m., Ravens-Steelers dominated with an average of 397,673 D-FW viewers. A total of 169,348 were in the advertiser-prized 18-to-49-year-old range.

The game peaked with 489,990 total viewers from 7:45 to 8 p.m. But as the Ravens took control, the audience took a powder. Ratings steadily declined in the final hour, with 255,647 viewers remaining for the game’s closing minutes.

The NFL Network also carried the game, using CBS announcers Jim Nantz and Phil Simms. Its simulcast averaged 99,418 total viewers and 55,364 in the 18-to-49 demographic.

The season premiere of NBC’s latest edition of The Biggest Loser fared the best opposite football. Featuring former athletes who had gone super-flabby, Biggest Loser drew 163,330 total viewers in the 7 to 9 p.m. slot, with 100,958 in the 18-to-49 demographic. That’s a far better percentage of this key audience than football managed.

The night’s overall biggest loser, ABC’s The Quest, crashed with just 28,405 total viewers from 7 to 9 p.m. Less than half of them -- 13,027 -- hit the 18-to-49 motherlode.

Fox4’s 9 p.m. local newscast continued to show impressive resilience in the face of mediocre Fox network lead-ins. Thursday’s edition had 120,722 total viewers, more than doubling the crowd for the preceding Bones repeat (49,709 viewers). In the 18-to-49 demographic, Fox4’s news had 45,594 viewers, a quantum leap from the 9,770 for Bones.

Here are Thursday’s local news derby numbers.

NBC5 swept a down-sized three-way 10 p.m. competition, winning in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). CBS11’s late nighter didn’t get on the air until 10:39 p.m.

Fox4 again ran the table at 6 a.m. while NBC5 did likewise at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues.-Wed., Sept. 9-10) -- Big Brother rolls on before presidential address skews prime-time numbers

@unclebarkycom on Twitter
President Obama’s 8 p.m. address on ISIS knocked the Big Four broadcast networks off schedule Wednesday night after CBS’ Big Brother won the 7 p.m. hour without its inhabitants knowing what was going on in the real world.

BB drew 184,634 D-FW viewers while also ranking No. 1 among advertiser-prized 18-to-49-year-olds (97,701). The audience for the president, who spoke for just under 15 minutes, then dropped to 120,722 total viewers on CBS.

NBC’s coverage of the Obama speech easily had the most viewers -- 255,647 -- among the Big Four broadcast networks. Among the three cable news networks, Fox News Channel led with 113,621 viewers.

The Peacock’s coverage of Obama bridged an America’s Got Talent repeat and a live AGT results show in which the final acts were trimmed from 12 to 6. The second AGT had the largest audience of the night in total viewers (291,153) but finished a bit shy of Big Brother among 18-to-49-year-olds with 94,444.

In daytime numbers, NBC’s 2 p.m. telecast of Steve Harvey’s syndicated talk show won its time slot in both key ratings measurements. Harvey then reappeared on Gannett8 as host of back-to-back editions of Family Feud. This time he finished an overall fourth from 3 to 4 p.m. in both Nielsen barometers, with NBC5’s Ellen the runaway winner.

Gannett8’s 4 p.m. local newscast, still hampered by a relatively weak lead-in, beat CBS11’s local news in total viewers while trailing NBC5’s news hour. It was the same result with 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5’s syndicated success with the Harvey and DeGeneres talk hours was not matched by its 1 p.m. airing of Meredith Vieira’s new show. It took a bad beating among both total viewers and 18-to-49-year-olds from ABC’s General Hospital and CBS’ The Talk. The Vieira show performed especially dismally in the 18-to-49 demographic, with a teensy 977 viewers compared to No. 1 General Hospital’s 35,824.

In Tuesday’s prime-time ratings, the 7 p.m. battle of made-for-TV minimum security prisoners was won by Big Brother over Fox’s new Utopia. BB drew 149,127 total viewers, with 68,391 in the 18-to-49 range. Utopia’s respective numbers were 113,621 and 32,567.

CBS then came up empty with an 8 to 10 p.m. Fashion Rocks special that tumbled into fourth place in both ratings measurements among the Big Four broadcast networks. NBC’s competing America’s Got Talent won each of those hours, averaging 262,748 total viewers and 84,674 in the 18-to-49 range.

Here are the local news derby results.

Tuesday -- NBC5 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.

Fox4 again swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic. CBS11 ran first in total viewers at 6 p.m. and NBC5 took that prize at 5 p.m.

Wednesday -- The 10 p.m. newscasts on NBC5, Gannett8 and CBS11 were pushed back by network over-runs. So we’ll throw them out of this mix.

NBC5 drew the most total viewers at 6 a.m. and Fox4 was tops with 25-to-54-year-olds.

CBS11 took the total viewers gold at 6 p.m. and tied for first with Gannett8 in the 25-to-54 measurement. NBC5 was just a smidgen behind in the latter race.

The 5 p.m. wins went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., Sept. 8) -- Monday Night Football scores twice

@unclebarkycom on Twitter
Kicking off shortly after 6 p.m. and touching down just before 12:30 a.m., ESPN’s opening double dose of Monday Night Football carried the Nielsen ratings from start to finish.

The opening Detroit Lions-New York Giants game averaged 340,862 D-FW viewers with 149,808 in the advertiser-prized 18-to-49-year-old motherlode. Game 2, with the Arizona Cardinals facing the San Diego Chargers, drew 269,850 total viewers but scored higher in the 18-to-49 range with 159,578. No. 1, it was a much closer game, with Arizona winning by a point. No. 2, younger people tend to stay up later (as do older viewers with Fantasy Football considerations).

The also-ran Big Four broadcast networks were led in total viewers by Fox’s 7 p.m. hour of Masterchef, which had 191,735. Among 18-to-49-year-olds, Masterchef and NBC’s 8 to 10 p.m. edition of American Ninja Warrior set the pace with 104,214 viewers apiece.

Here are Monday’s local news derby results.

NBC5 set the pace at 10 p.m. with first-place finishes in both total viewers and 25-to-54-year-olds (the main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and also ran the table at 6 p.m.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 measurement. CBS11’s 5 and 6 p.m. newscasts were preempted by CBS coverage of the U.S. Open men’s tennis final. It averaged just 28,405 total viewers.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., Sept. 5-7) -- Cowboys again a big draw while shooting selves in foot

@unclebarkycom on Twitter
A 28-3 halftime deficit en route to a 28-17 opening game loss to San Francisco didn’t send D-FW viewers scurrying elsewhere Sunday.

Running from 3:25 to 6:30 p.m. on Fox, the game pretty much held its ratings punch throughout while averaging 1,278,234 total viewers and 602,490 in the advertiser-prized 18-to-49 demographic. (Note: the 3:25 to 3:30 p.m. segment counts in the final average. Nielsen Media Research measures in 15-minute increments.)

Those numbers pale next to the 1,542,061 total viewers and 803,729 in the 18-to-49 age range for the 2013 opener. But there were extenuating circumstances. That game was played in prime-time on NBC’s big Sunday Night Football stage. And the Cowboys won a 35-31 thriller against the Giants compared to Sunday’s dud versus the 49ers.

Local audiences still hung in with remarkable resiliency, though. In its closing 15-minute segment (6:15 to 6:30 p.m.), Cowboys-49ers was still drawing 1,342,146 total viewers. That’s not far off the peak crowd of 1,384,754 for the 5:45 to 6 p.m. portion.

The Sunday Night Football matchup between the Denver Broncos and Indianapolis Colts, which ended at 10:44 p.m., averaged 596,509 total viewers. (280,076 were in the 18-to-49 demographic.)

Fox’s two-hour premiere of the “reality” series Utopia fared pretty well opposite a big chunk of football. Airing from 7 to 9 p.m., it averaged 241,444 viewers with 117,241 in the 18-to-49 age range. But the audience steadily fell off during the second hour in both ratings measurements.

Saturday’s college football parade was led by ABC’s afternoon USC-Stanford game, which averaged 134,925 total viewers. Fox’s evening attraction, Oregon vs. Michigan State, was the ratings runner-up with 113,621 viewers.

Over on Fox Sports 1, BYU’s drubbing of Texas drew 85,216 viewers. And on Fox Sports Southwest, North Texas State crushed SMU to the tune of 21,304 viewers.

Friday’s 7 p.m. hour offered a Stand Up to Cancer special simulcast on ABC, CBS, NBC and Fox. Here are the respective audiences:

Fox -- 63,912 viewers
ABC/CBS -- 42,608 viewers apiece
NBC -- 28,405 viewers

The competing 7 to 8 p.m. portion of the Texas Rangers-Seattle Mariners game on TXA21 had 53,260 viewers. It was the first Rangers game of the post-Ron Washington era after his stunning resignation Friday afternoon.

In Friday’s local news derby results, Gannett8 and CBS11 tied for the most total viewers at 10 p.m. while Gannett 8 was alone in first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 notched another doubleheader win at 6 a.m. and NBC5 swept the 5 p.m. competitions.

The Peacock also had the most total viewers at 6 p.m., but Fox4 won easily among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Latest NBC5/DMN content-sharing initiative gives Dave Lieber's The Watchdog column some TV time


@unclebarkycom on Twitter
Upsides to content-sharing? Here’s one.

Dave Lieber, whose The Watchdog column deservedly has gained quick traction at The Dallas Morning News, will be getting his own weekly mini-segment with the newspaper’s TV partner, NBC5.

As you can see from the above picture, he’ll be an 11:20 a.m. staple on the station’s Monday 11 a.m. newscasts. (Note: it’s not an actual billboard. The Watchdog staff made it from the photo-play website makesweet.com.)

Lieber, in a message to unclebarky.com, says he’ll be getting two to three minutes to discuss his Sunday Watchdog column. “Only waited 40 years for this,” Lieber says.

This will be officially announced on Monday morning, Sept. 8th. But Lieber gave unclebarky.com the OK to put it out ahead of time.

Lieber’s most recent Sunday column details continuing client complaints about DART’s paratransit operation, which transports disabled and elderly riders. His columns are informative and often provocative. He digs hard in his efforts to “shine light on questionable practices in business and government.”

NBC5 could have a major asset in Lieber, whose role with the station easily could be expanded after both parties initially dip their toes. A bigger role on the NBC-owned station’s one-hour 4 p.m. newscasts, which currently lead CBS11 and Gannett8 in the D-FW Nielsen ratings, would seem to be a logical next step.

NBC5 and the DMN became content-sharing partners after the newspaper ended its longtime synergistic relationship with Gannett8. The ABC station then cut a similar deal with Fort Worth’s Star-Telegram.

Email comments or questions to: unclebarky@verizon.net