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Local Nielsen ratings snapshot (Thurs., July 21) -- Fox News Channel leads ratings parade for GOP convention closer

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Post-speech: Trump, Melania & that other guy. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
On the day when its founding father resigned in disgrace, Fox News Channel scored its first decisive convention coverage ratings victories in both key measurements.

Night 4 of the GOP gathering climaxed with presidential nominee Donald Trump’s acceptance speech, which set a length record by stretching from 9:19 to 10:34 p.m. ABC, CBS and NBC all stayed around for the duration before quickly signing off. And Fox4 joined the party for the first time by televising the speech in lieu of its regularly scheduled local newscast.

Here are the D-FW ratings for the 9 to 10:30 p.m. segment. (Nielsen measures in 15-minute increments and ABC, CBS and NBC as usual didn’t start their coverage until 9 p.m., joining Fox News Channel, CNN, MSNBC and PBS.)

Total Viewers
Fox News Channel -- 233,419
Fox4 -- 106,236
NBC/CNN -- 92,071 apiece
ABC -- 77,906
PBS/MSNBC -- 63,742 apiece
CBS -- 56,659

25-to-54-Year-Olds (main advertiser target audience for news programming)
FNC -- 62,502
Fox4 -- 50,597
ABC/CNN/MSNBC -- 38,692 apiece
PBS -- 32,739
NBC -- 29,763
CBS -- 11,905

These are dismal numbers for CBS, which for the first night ran last in both key ratings measurements. And NBC, which had led among 25-to-54-year-olds for the convention’s first three nights, clearly had been coasting on the strength of potent 7 to 9 p.m. lead-in audiences from American Ninja Warrior and two editions of America’s Got Talent. Stuck with a lousy lead-in from Spartan Challenge Thursday night, NBC plunged to second-to-last among 25-to-54-year-olds and managed only a third-place with CNN in total viewers.

All in all, the 9 to 10:30 p.m. convention coverage on eight outlets (instead of seven for the first three nights), averaged 722,104 total viewers and 303,583 in the 25-to-54 age range. Not surprisingly, both soared past the previous highs set on Wednesday’s Night 3.

Also, for the first time, the convention coverage on a single network -- FNC -- was the highest-ranking TV attraction of the night. NBC’s aforementioned trio of “reality-competition” shows had the highest single-network numbers on Monday through Wednesday.

Here are Thursday’s local news derby results, with the 10 p.m. newscasts excluded because of convention run-overs.

Two stations collected all the spoils. Fox4 swept the 6 a.m. competitions and NBC5 ran the table at both 5 and 6 p.m. in total viewers and 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Pet Sounds: NBC5/Telemundo39's annual "Clear the Shelters" campaign is this Saturday (July 23rd)

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Former shelter kitty Bella Bark enthusiastically endorses NBC5’s third annual pet adoption drive. “I never knew I could have a life like this,” she says in a statement. Her elderly “sister,” Snickers, likewise an ex-shelter resident, joins in championing this worthy effort. “I’m firmly on board,” she said before resuming her nap. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
D-FW television stations sponsor all sorts of community initiatives. One of the very worthiest is NBC5/Telemundo39’s “Clear the Shelters” pet adoption drive, which will be on Saturday, July 23rd.

On that day, more than 65 North Texas animal shelters will offer no-cost adoptions. Hours are from 10 a.m. to 5 p.m.

The Fort Worth-based station began this campaign in 2014 in partnership with the Irving Animal Shelter. Since 2015, all NBC Universal-owned TV stations are participating.

For a complete list of area animal shelters involved in this year’s effort, go here. (You can use the interactive map to click on blue dots to identify the shelter nearest you.)

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., July 20 -- Cruz-ing for a bruising on Night 3 of GOP convention

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Ted Cruz stole show with non-endorsement speech. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
Although his controversial speech ended shortly before the 9 p.m. “magic window” Wednesday, Texas Sen. Ted Cruz got the lion’s share of attention on both broadcast and cable networks.

His ringing non-endorsement of Republican presidential nominee Donald Trump, prolonged by boos, applause and at times deafening overall sound, also served to push vice presidential nominee Mike Pence’s speech past prime-time. He didn’t finish until 10:13 p.m., but ABC, CBS and NBC all stayed with him before quickly signing off.

Cruz, who doubled down on Thursday morning by saying he wouldn’t be a “servile puppy dog” to a man who had attacked both his wife and late father, stole virtually all of Pence’s thunder -- as well as Trump’s. With just one night to go, the Republican convention from Cleveland has turned out to be a theater of the absurd that began on Monday night when it was found that Trump’s wife, Melania, had lifted portions of First Lady Michelle Obama’s 2008 convention speech.

First let’s look at the convention’s 8:30 to 9 p.m. ratings, when the bulk of Cruz’s speech was delivered. Since ABC, CBS and NBC weren’t covering it live, we’ll give you just the three cable news network ratings (plus PBS) in total D-FW viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Total Viewers
Fox News Channel -- 162,895
CNN -- 56,659
PBS -- 42,494
MSNBC -- 35,412

25-to-54-Year-Olds
FNC -- 29,763
MSNBC -- 17,858
PBS -- 14,882
CNN -- 11,905

Now here are the ratings for the 9 to 10:15 p.m. coverage, during which Eric Trump and Newt Gingrich spoke before Pence came on and received a climactic air kiss at speech’s end from the head of the ticket.

Total Viewers
FNC -- 184,142
NBC -- 134,566
ABC -- 56,659
CBS/CNN/MSNBC -- 49,577 apiece
PBS -- 35,412

25-to-54-Year-Olds
NBC -- 77,384
FNC -- 41,668
MSNBC -- 20,834
ABC -- 17,858
CNN -- 11,905
PBS -- 8,929
CBS -- 5,953

Add them all up and that’s a combined 559,510 total viewers and 184,531 in the 18-to-49 age range. Both are the biggest convention audiences to date, narrowly beating the marks set on opening night. but Donald Trump’s Thursday night acceptance speech assuredly will be the week’s biggest draw in both ratings measurements.

The most-watched program on any single network, NBC’s 7 to 9 p.m. edition of America’s Got Talent, had 226,637 total viewers.

On Fox Sports Southwest, the free-falling, but still first-place Texas Rangers averaged 134,566 total viewers for their road loss to the Angels. Decimated by injuries, the Rangers have gone as cold as they once were hot.

Here are Wednesday’s local news derby results.

The 10 p.m. newscasts, save for Fox4’s were pushed significantly past their scheduled start times and won’t be counted in this roundup.

Otherwise Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 and 6 p.m. in both total viewers and 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Spiked punches: Cuban pummels Trump on Late Show with Stephen Colbert

By ED BARK
@unclebarkycom on Twitter
Dallas Mavericks owner and Shark Tank co-star Mark Cuban, who initially greeted Donald Trump’s presidential candidacy with considerable enthusiasm, has lately rebooted and signed off.

He opened Wednesday’s live convention edition of Stephen Colbert’s Late Show with a “Takes the Gloves Off” volley of jokes targeting the fellow billionaire businessman. Below is the complete video of Cuban’s hits -- and misses.

In a subsequent interview during the show’s second half, Colbert missed an opportunity to ask Cuban about his “We Are One” t-shirt (to which he changed) tied to the July 7th sniper attack in downtown Dallas that left five officers dead. Just a single reference at interview’s end would have sufficed. But Colbert instead asked Cuban about his days as an Indiana University student and what he thought of that state’s Mike Pence, who’s Trump’s running mate. Cuban graduated with a business degree from the university in 1981, which was 19 years before Pence was first elected to Congress. So Cuban not surprisingly had no opinion and in fact seemed incredulous that the question was even asked.



Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., July 19) -- numbers down for Night 2 of GOP convention

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Don Jr. showed dad how to do it Tuesday night. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
Donald Trump Jr. led off the 9 p.m. magic hour with a forceful and well-delivered speech on behalf of his dad.

But after that, Night 2 of the Republican National Convention filled the rest of prime-time with a discombobulated Dr. Ben Carson and a former soap star. The D-FW ratings reacted accordingly, dipping significantly from Monday’s opening night.

The night’s biggest single-network draw, NBC’s 7 to 9 p.m. edition of America’s Got Talent, had more total viewers (276,214) than the combined 9 to 10 p.m. convention coverage on ABC, CBS and NBC. AGT also led among advertiser-prized 18-to-49-year-olds with 85,744 while ABC’s coverage courted “hashmarks” (no measurable audience) before ending with a sub-teeny 952 viewers in this key demographic. No, that’s not a misprint.

Here are the 9 to 10 p.m. convention numbers for both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Total Viewers
NBC/Fox News Channel -- 113,318 apiece
CBS/CNN -- 63,742 apiece
ABC/MSNBC -- 28,330 apiece
PBS -- 21,247

25-to-54-Year-Olds
NBC -- 56,550
CNN -- 32,739
FNC -- 26,787
CBS -- 17,858
ABC/MSNBC -- 5,953
PBS -- 2,976

The combined total audience of 432,027 was down from 524,098 on opening night. And the number of 25-to-54-year-olds fell from 181,533 to 148,816.

Second nights of political conventions tend to be the lowest draws. Still, the Republicans oddly scheduled Chris Christie, Paul Ryan and Trump’s youngest daughter, Tiffany, before the 9 to 10 p.m. portion carried by both broadcast and cable networks. Donald Trump himself also appeared briefly via satellite from New York City well before the “window” opened. (Fox4 again stayed with its regular 9 p.m. local newscast, which drew 84,989 total viewers and 38,692 in the 25-to-54 age range opposite convention coverage.)

Over on Fox Sports Southwest, the struggling first-place Texas Rangers lost another late night road game to the Angels. It averaged 120,401 total viewers.

Here are Tuesday’s local news derby results.

NBC5 had a big day, sweeping the 5, 6 and 10 p.m. competitions in both total viewers and 25-to-54-year-olds. Fox4 again had twin wins at 6 a.m.

Email comments or questions to: unclebarky@verizon.net