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Local Nielsen ratings snapshot (Fri.-Sun., June 15-17) -- U.S. Open scores highest on a sleepy Father's Day

By ED BARK
@unclebarkycom on Twitter
Turn-off commentary by Fox’s Joe “What a shot” Buck and the absence of some of golf’s biggest names may have kept the ratings a bit down for Sunday’s final round of the U.S. Open.

But a 15-minute segment, from 4:45 to 5 p.m., still drew the most Father’s Day eyeballs, with 213,663 D-FW viewers. The closing hour of last year’s Open drew 218,133 viewers.

Overall, the Open averaged 128,198 viewers for Fox’s elongated coverage, with 43,688 in the advertiser-prized 18-to-49-year-old age range. The latter number also was enough to outdraw any other Sunday TV attraction in this key demographic.

CBS’ 60 Minutes averaged the most total viewers overall (199,419).

CBS’ 9 p.m. repeat of Blue Bloods led Friday’s time parade in total viewers with 135,320. Among 18-to-49ers, NBC’s American Ninja Warrior and ABC’s 20/20 ranked highest with 21,844 viewers apiece.

Here are Friday’s local news derby results.

TEGNA8 rolled to twin wins at 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to TEGNA8 in total viewers and NBC5 in the 25-to-54 age range. Fox4’s 5 and 6 p.m. newscasts again were wiped out by Fox’s U.S. Open coverage.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., June 14) -- Fox4 news rides astride prime-time

By ED BARK
@unclebarkycom on Twitter
Prime-time was a dry well Thursday until Fox4 hit a gusher with its 9 p.m. local newscast.

It led the D-FW Nielsens in both total viewers (206,541) and with advertiser-coveted 18-to-49-year-olds (68,653).

In both measurements, the news more than doubled the crowd for Fox’s preceding two hours of The Four: Battle for Stardom, which had just 71,221 total viewers and 24,965 in the 18-to-49 realm.

Fox’s first round of the birdie-starved U.S. Open didn’t do much either, averaging 42,733 total viewers and a sub-puny 6,241 within the 18-to-49 motherlode.

Here are Thursday’s local news derby results.

TEGNA8 drew the most total viewers at 10 p.m. and tied Fox4 for the lead among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 cruised to two more 6 a.m. wins while NBC5 swept the 5 p.m. competitions. At 6 p.m., TEGNA8 had the most total viewers and the Peacock won with 25-to-54-year-olds. Fox4’s 5 and 6 p.m. newscasts were rubbed out by U.S. Open coverage.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs.-Wed., June 7-13) -- catchup round

By ED BARK
@unclebarkycom on Twitter
After a brief sojourn in the Wisconsin homeland, your friendly content provider is back in D-FW mode with a week’s worth of ratings.

Wednesday’s overall prime-time pacesetter, Fox4’s 9 p.m. local newscast, drew 192,297 total viewers while Fox’s 7 to 9 p.m. Gordon Ramsay combo, Masterchef and 24 Hours to Hell and Back, tied for the top spot among advertiser-prized 18-to-49-year-olds with 43,688 apiece.

On Tuesday night, NBC’s America’s Got Talent easily led all TV attractions in total viewers with 341,861 and also comfortably won among 18-to-49-year-olds (96,739).

Fox4’s 9 p.m. news took Monday’s No. 1 spot in total viewers (178,053) but lost the 18-to-49 crown to ABC’s The Bachelorette (53,050).

CBS’ 60 Minutes climbed to the top of Sunday night’s total viewers heap with 242,151 while ABC’s Celebrity Family Feud won with 18-to-49ers (71,774). CBS’ annual Tony Awards ceremony clocked in at 142,442 total viewers and just 34,327 in the 18-to-49 realm.

Justify won the Belmont Stakes and horse racing’s Triple Crown Saturday while also galloping past all other TV attractions with 327,617 total viewers during the 15-minute window in which the race was actually run on NBC.

Friday night’s concluding Game 4 of the NBA Finals on ABC, won in a sweep by the Golden State Warriors over the Cleveland Cavaliers, averaged 384,593 total viewers and 199,718 within the 18-to-49-year-old demographic. Last year’s Game 4, in which the Cavs averted a sweep, had 407,182 total viewers and 205,254 in the 18-to-49 measurement. These are steady year-to-year downturns for each of the four consecutive Game 4s between these two teams. The first one, in 2015, averaged 488,180 total viewers and 268,073 in the 18-to-49 age range.

In Thursday’s prime-time festivities, the Washington Capitals won their first ever Stanley Cup by defeating the first-year Las Vegas Golden Knights in Game 5 of their series. Shown on NBC, it drew 121,076 total viewers and 53,050 within the 18-to-49 motherlode. That was good enough to beat all prime-time programming among 18-to-49ers. But CBS’ rerun of The Big Bang Theory led in total viewers with 227,907.

Here are the local news derby results for the five weekdays.

Thursday -- CBS11 won at 10 p.m. in total viewers in a downsized three-way race; TEGNA8 had the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 scored twin wins at both 5 and 6 p.m.

Friday -- In another three-way 10 p.m. race, NBC5 won in total viewers and Fox4 was tops with 25-to-54-year-olds.

Fox4 as usual ran the table at 6 a.m.

CBS11 ran first with total viewers at 6 p.m. while NBC5 won with 25-to-54-year-olds. The Peacock and TEGNA8 tied for the most total viewers at 5 p.m., with NBC5 winning outright among 25-to-54-year-olds.

Monday -- All of the spoils went to Fox4 and NBC5.

Fox4 ran the table at both 6 a.m. and 10 p.m. while NBC5 did likewise at 6 p.m. The Peacock also had the most total viewers at 5 p.m. while tying Fox4 for the lead with 25-to-54-year-olds.

Tuesday -- TEGNA8 swept the 10 p.m. races and Fox4 continue to stretch its latest 6 a.m. unbeaten streak with another doubleheader win.

NBC5 drew the most total viewers at 5 and 6 p.m. while Fox4 won at both hours among 25-to-54-year-olds.

Wednesday -- Fox4 and NBC5 again smelled all the roses.

Fox4 had sweeps at 10 p.m. and 6 a.m., and NBC5 ran the table at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Reporter Ashley Paredez joining Fox4's Good Day; Kaley O'Kelley heading back to Phoenix

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By ED BARK
@unclebarkycom on Twitter
Ashley Paredez of Fox-owned KTBC-TV in Austin is joining Dallas-based Fox4 as a reporter for the early morning Good Day.

Paredez replaces veteran Saul Garza, who left the station in May to become the city of Garland’s Social and Media Relations manager. Her first day will be July 9th.

Vice President/News Director Robin Whitmeyer said in a Thursday announcement that Paredez’s years in Austin “have honed her ability to face the challenges of the Metroplex and I know viewers will welcome her energy, enthusiasm and experience.”

The University of Texas at Austin graduate joined KTBC in October 2013 after a previous stop at KFDA/KZBZ-TV in Amarillo, TX. She has a degree in broadcast journalism.

On May 23rd, unclebarky.com, acting on a tip, asked Whitmeyer via a direct message whether the station would be hiring Paredez as an early morning reporter. She did not respond.

O’Kelley returning to Phoenix -- Featured CBS11 anchor Kaley O’Kelley, who left the station last month in search of a “better work/life balance,” is returning to Phoenix to anchor weekday early mornings at ABC station KNXV-TV.

Her impending arrival, in early August, was announced in a KNXV memo obtained by the industry website FTVLive.

O’Kelley briefly worked at KNXV in 2003 before joining rival KTVK-TV in Phoenix. She arrived at CBS11 in January 2015, joining incumbent anchor Doug Dunbar on the station’s 5, 6 and 10 p.m. newscasts.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues.-Wed., June 5-6) -- Game 3 is up and down while Cavs are down and nearly out again

By ED BARK
@unclebarkycom on Twitter
ABC’s Game 3 of the NBA Finals Wednesday night ended with the Golden State Warriors taking a 3-0 lead over the Cleveland Cavaliers, just as they did last year.

Fueled by Kevin Durant’s MVP-worthy performance, the game ended precisely at 10:30 p.m. and averaged 427,326 D-FW viewers. That was down a little from last year’s third game, which had 450,808 viewers.

This year’s Game 3 showed an increase, however, among advertiser-prized 18-to-49-year-olds, drawing 224,683 compared to last year’s 202,047.

CBS11’s 10 p.m. local newscast was the overall runner-up TV attraction opposite Warriors-Cavs with 185,175 total viewers. Among 18-to-49ers, NBC’s 9 p.m. episode of Reverie ran second best with 31,206 viewers.

On Tuesday, NBC’s 7 to 9 p.m. edition of America’s Got Talent comfortably led the prime-parade in both total viewers (284,884) and with 18-to-49-year-olds (74,894).

Here are the local news derby results for Tuesday and Wednesday.

Tuesday -- NBC5 swept the 10 p.m. competitions in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 did likewise at both 6 a.m. and 5 p.m. TEGNA8 and CBS11 tied for the most total viewers at 6 p.m. while Fox4 won with 25-to-54-year-olds.

Wednesday -- CBS11 flexed by winning a downsized three-way 10 p.m. race in both ratings measurements.

Fox4 kept its latest lengthy unbeaten streak at 6 a.m. intact with another pair of firsts.

TEGNA8 drew the most total viewers at 6 p.m. while NBC5 won with 25-to-54-year-olds.

The 5 p.m. golds went to the Peacock in total viewers and Fox4 in the 25-to-54 realm.

Email comments or questions to: unclebarky@verizon.net