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Local Nielsen ratings snapshot (Fri.-Sun., Aug. 28-30) -- Cowboys ride "small" in the saddle

By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ latest pre-season loss also underperformed in the D-FW Nielsen ratings despite being the annual “dress rehearsal” game in which QB Tony Romo made more than a cameo appearance.

The Minnesota Vikings’ 28-14 win at Jerry’s Palace, which ran until 9:05 p.m. on CBS11, averaged 439,362 total viewers and 151,387 in the advertiser-prized 18-to-49-year-old demographic.

Both are pre-season lows, particularly when compared to the Aug. 23rd loss at San Francisco, which had 634,634 total viewers and 271,227 in the 18-to-49 age range. On Saturday nights at least, many potential in-home viewers apparently went out instead. But Nielsen Media Research no longer even tries to measure sports bar viewing, executives told unclebarky.com at this summer’s Television Critics Association “press tour.”

The loss to the 49ers came on Sunday night while Game 1 of the pre-season, a late night defeat at San Diego, was on a Thursday. It averaged 536,998 total viewers and 245,996 in the 18-to-49 motherlode.

Whatever the night, the audience for Dallas and Minnesota was rather remarkably low. But the Cowboys still bludgeoned the competing Texas Rangers, who are very much in post-season contention and currently on a four-game winning streak.

Saturday night’s competing Rangers’ home win against Baltimore drew 97,636 total viewers on Fox Sports Southwest and 37,846 in the 18-to-49 realm. That at least bettered the Seattle Seahawks-San Diego Chargers pre-season game, which was exiled to CBS11’s sister station, TXA21. That one had 41,844 total viewers and 25,230 of the 18-to-49 persuasion in competition with both the Cowboys and the Rangers.

The Rangers’ most-watched weekend game was Sunday afternoon’s 6-0 shutout of Baltimore, with pitcher Derek Holland going the distance. It pulled in 139,480 total viewers on FSS, with 44,153 in the 18-to-49 measurement.

On Sunday night, AMC’s second episode of Fear the Walking Dead ranked as prime-time’s biggest draw in both ratings barometers. It had 209,220 total viewers in the 8 p.m. hour, with a staggering 157,690 in the 18-to-49 age range.

NBC’s Sunday Night Football pre-season game between the Oakland Raiders and Arizona Cardinals averaged 188,298 total viewers, with 69,384 of them in the 18-to-49 demographic.

The NFL scored on Friday night, with CBS’ Lions-Jaguars pre-season snarl drawing the most total prime-time viewers (132,506) while also leading among 18-to-49-year-olds (59,922).

Here are Friday’s local news derby results.

TEGNA8 had the most total viewers at 10 p.m. while CBS11 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 notched two more wins at 6 a.m.

NBC5 and CBS11 shared the 6 p.m. top spot in total viewers, with TEGNA8 just a sliver behind. Fox4 and TEGNA8 tied for first among 25-to-54-year-olds.

Fox4 and NBC5 tied for the most total viewers at 5 p.m. The 25-to-54 golds also went to Fox4 and the Peacock, with TEGNA again finishing just a hair back.

Email comments or questions to: unclebarky@verizon.net

Saving primate Ryan, who's still upright after two decades of anchoring Fox4's early morning newscasts

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By ED BARK
@unclebarkycom on Twitter
Tim Ryan, the early morning mainstay who makes Fox4’s Good Day percolate, marked 20 years with the program on Friday’s show.

The station aired a ”Once Upon A Tim” video package set to the Curb Your Enthusiasm theme song.

Ryan, who’s been with the Dallas-based station for a total of 25 years, began the early morning grind in 1995. It was a bit easier back then. Fox4 had separate news anchors for the 5 to 6 a.m. portion of the show. Now Good Day begins at 4:30 a.m., with Ryan there all the way to the daily 9 a.m. finish. He’s had three younger, prettier women co-anchors during that time -- Julia Somers, Megan Henderson and Lauren Przybyl, who’s been Ryan’s desk mate since September, 2009.

In just the last 10 years, all of the early morning shows at competitors NBC5, TEGNA8 and CBS11 have switched male news anchors multiple times while Ryan has stood the test of time at the still No. 1-rated Fox4.

“It’s been grinding,” he said in an interview after his first decade of waking up at ungodly hours. “I looked at this tape the other day. I’m like 20 pounds heavier and look 40 years older than I did 10 years ago.”

But he continues to age and wear well. Meanwhile, the last 10 years have seen rivals ride merry-go-rounds with Doug Dunbar (now CBS11’s featured P.M. anchor); Brendan Higgins (at both NBC5 and CBS11); Michael Rey, Justin Farmer, Chris Flanagan, Brad Hawkins and Jeff Brady (all formerly of TEGNA8); Scott Sams, Keith Garvin and Jason Allen (CBS11); and Scott Friedman, Omar Villafranca and Mark Hayes (NBC5).

Allen and Friedman have returned to their respective stations’ investigative units. Ryan’s current male news anchor competitors are NBC5’s Marc Fein, TEGNA8’s Ron Corning and CBS11’s Russ McCaskey. Corning, the longest--tenured of the three, has been with Daybreak since April of 2011.

Here’s the video from Fox4’s Friday morning commemoration of Ryan’s 20 years of coffee cup duty.



Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Thurs., Aug. 26-27) -- Big Brother keeps rolling, Carmichael Family OK for starters

By ED BARK
@unclebarkycom on Twitter
CBS’ Wednesday-Thursday ratings are still buoyed by Big Brother, which dominated the key 18-to-49-year-old ratings on both nights.

Wednesday’s 7 p.m. episode of BB fell to NBC’s competing American’s Got Talent in D-FW’s total viewers measurement by a score of 237,116 to 188,298. But in the barometer that quickens advertisers’ pulses, BB wiped out AGT among 18-to-49-year-olds. That scoreboard ended up 116,691 to 63,076, with AGT also being beaten by Fox’s 7 p.m. episode of Masterchef (75,691) in this key demographic.

Thursday’s 8 p.m. BB outing also led all prime-time programming among 18-to-49-year-olds with 94,614 before CBS’ Under the Dome collapsed at 9 p.m. with 37,846. Fox4’s victorious 9 p.m. local newscast doubled the Dome crowd with 75,691 viewers in the 18-to-49 age range while also winning the hour in total viewers.

NBC double-premiered The Carmichael Show from 8 to 9 p.m. Wednesday. The two episodes fell off from AGT’s lead-in, but still managed to win their time slots in total viewers with 181,324 and then 153,428. In the 18-to-49 realm, Carmichael Show ran a close second to Fox’s competing 8 p.m. episode of Home Free. But it still had NBC’s worst showing in this demographic, with the Peacock’s Last Comic Standing rebounding to win the 9 p.m. hour among 18-to-49-year-olds.

ABC, whose summer programming mostly needs to be put out of its misery, ran last across the board in both ratings measurements Wednesday in competition among the Big Four broadcast networks. On Thursday night, only ABC’s 9 p.m. episode of Rookie Blue managed even a third place finish -- in total viewers. ABC’s entire lineup otherwise again ran fourth with 18-to-49-year-olds.

Here are the Wednesday and Thursday local news derby results.

Wednesday -- TEGNA8 had the most total viewers at 10 p.m. while CBS11 led with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and TEGNA8 did likewise at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and TEGNA8 among 25-to-54-year-olds.

Thursday -- Fox4 ran the table at 10 p.m. and also notched another pair of 6 a.m. wins.

NBC5 won both of the 5 p.m. golds, finished first with 25-to-54-year-olds at 6 p.m. and tied CBS11 for the top spot at that hour in total viewers.

LOCAL TV NEWS NOTE: -- Former CBS11 reporter Stephanie Lucero, who left the station in late April, has a new position that she’ll begin on Monday, Aug. 31st.

Lucero, who earlier reported for Fox4 during a roughly 30-year career as a TV journalist, will be communications coordinator for Texans Can Academy, formerly Dallas Can Academy. She spent 18 years with CBS11.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Aug. 25) -- Talent rolls before Rangers mop up

By ED BARK
@unclebarkycom on Twitter
NBC’s America’s Got Talent, getting down to the nub of crowning another winner, ran away with Tuesday’s 7 to 9 p.m. ratings before the Texas Rangers were a hit in the 9 p.m. hour.

AGT drew 244,090 D-FW viewers and 85,153 in the advertiser-coveted 18-to-49-year-old demographic.

The postseason-contending Rangers’ tough home loss to Toronto, in which they lost a ninth inning lead, averaged 160,402 total viewers for the full game, with 63,076 in the 18-to-49 age range.

From 9 to 10 p.m., though, those numbers ballooned to time slot-winning numbers of 202,246 total viewers and 85,153 within the 18-to-49 motherlode.

ABC’s 8 to 10 p.m. dollop of Extreme Weight Loss again was Tuesday’s biggest overall loss leader. It had just 55,792 total viewers and shrunk to 18,923 in the 18-to-49 demographic.

Here are Tuesday’s local news derby results.

CBS11 swept the 10 p.m. competitions with wins in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 regained control at 6 a.m. with twin wins while TEGNA8 fell from Monday’s first place finishes to a third-place tie with CBS11 in total viewers and a fourth-place flop with 25-to-54-year-olds.

CBS11 had the most total viewers at 6 p.m., but TEGNA8 won in the 25-to-54 measurement. NBC5 ran the table at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., Aug. 24) -- back to school is mostly sunny side up for early morning newscasts

By ED BARK
@unclebarkycom on Twitter
Three months of no school and family vacations always mean diminished ratings for D-FW’s early morning newscasts.

But whether overcast or not, the sun came up Monday with the return to classrooms and upticks in parental watching to see if anything might be amiss.

Compared to Monday, Aug. 17th, Fox4, NBC5, TEGNA8 and CBS11 all saw increases in the key 25-to-54-year-old news demographic while three of the four stations increased their total viewership from a week ago during the most-watched 6 to 7 a.m. hour. The prime beneficiary was TEGNA8, which more than doubled its audience in both ratings measurements.

Here’s a look at how they fared on what amounted to Super Bowl Monday. Plusses and minuses from the previous Monday are in parentheses.

Total Viewers
Fox4/TEGNA8 -- 88,570 (plus 26,501 & plus 53,700)
NBC5 -- 63,463 (plus 9,066)
CBS11 -- 42,541 (minus 9,764)

25-to-54-Year-Olds
TEGNA8 -- 49,192 (plus 33,190)
Fox4 -- 42,673 (plus 10,372)
NBC5 -- 31,412 (plus 2,371)
CBS11 -- 27,856 (plus 5,334)

It’s just one day, but those are quantum leaps for TEGNA8, which ran last in the two key ratings barometers on Monday, Aug. 17th. On Monday, Aug. 24th, the station went straight to the head of the class with a polished apple in hand.

In prime-time, Fox4’s 9 p.m. local newscast had the biggest overall audience with 195,272 total viewers. Among 18-to-49-year-olds (main advertiser target audience for entertainment programming), NBC’s American Ninja Warrior led with 69,384 viewers.

Here are Monday’s other four-way local news derby results.

TEGNA8 had the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds.

NBC5 swept the 5 p.m. competitions and also placed first at 6 p.m. in the 25-to-54 realm. CBS11 drew the most total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net