powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Thurs., Sept. 22) -- Thursday Night Football diffuses premieres of Pitch, Notorious

By ED BARK
@unclebarkycom on Twitter
The New England Patriots and their third string quarterback humiliated the inept Houston Texans 27-0 on Thursday Night Football. No matter. The ratings remained solid and punched out the premieres of new drama series on Fox and ABC.

TNF averaged 283,296 D-FW viewers on CBS and added 113,318 for the NFL Network simulcast.

Among advertiser-craved 18-to-49-year-olds, the respective totals were 123,852 and 76,217 viewers.

Fox’s 8 p.m. launch of the baseball drama Pitch took the bronze at that hour in total viewers with 155,813 while ABC’s competing debut of Notorious ran last among the Big Four broadcast networks with 134,566. NBC’s season premiere of Chicago Med placed a healthy second with 184,142 total viewers and also took the silver among 18-to-49-year-olds (60,338). Pitch (44,460) and Notorious (34,933) trailed in that key audience demographic.

At 9 p.m. Fox4’s local newscast impressively ran second in both audience measurements, beating season premieres of NBC’s The Blacklist and ABC’s How to Get Away with Murder.

Here are Thursday’s local news derby results.

NBC5 and TEGNA8 tied for the total viewers lead in a downsized three-way 10 p.m. race, but the Peacock was alone on top with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and 5 p.m. while NBC5 swept the 6 p.m. competitions.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Sept. 21) -- it's Empire's turn while premieres of Designated Survivor, Lethal Weapon also fare well

By ED BARK
@unclebarkycom on Twitter
Fox’s Season 3 launch of Empire easily ranked as Wednesday’s top draw, fueling the network to a 7 to 9 p.m. sweep before ABC’s new Designated Survivor took the 9 p.m. hour in one of the two key ratings measurements.

Empire had 403,697 D-FW viewers, with nearly half of them (200,069) in the advertiser-coveted 18-to-49-year-old age range.

Fox’s preceding premiere of The Lethal Weapon also won the 7 p.m. hour with 254,966 total viewers and 95,271 in the 18-to-49 demographic.

At 9 p.m., ABC’s premiere of Kiefer Sutherland’s heavily promoted Designated Survivor took the gold in total viewers with 276,214, trampolining off a meager lead-in of 127,483 viewers from the season premiere of black-ish. But Fox4’s 9 p.m. local newscast took the hour among 18-to-49-year-olds with 111,150 after Empire set the table. Designated Survivor nipped CBS’ Big Brother for second place.

Wednesday’s other new series debut, ABC’s Speechless, drew 134,566 total viewers at 7:30 p.m., with 50,811 in the 18-to-49 motherlode. In the Big Four broadcast network universe, that put it last in its time slot in total viewers but in a second place tie with NBC’s Blindspot among 18-to-49-year-olds.

On Fox Sports Southwest, the first-place Texas Rangers’ 5-4 home loss to the Angels averaged 155,813 total viewers and 50,811 in the 18-to-49 age range.

Here are Wednesday’s local news derby results.

TEGNA8 broke an eight-weekday losing streak without any wins anywhere by comfortably winning in total viewers at 10 p.m. The station also edged Fox4 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. and 5 p.m. competitions while TEGNA8 did likewise at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon.-Tues., Sept. 19-20) -- big returns for newcomers Bull, This Is Us

By ED BARK
@unclebarkycom on Twitter
CBS and NBC couldn’t ask for much more. The respective premieres of their new fall series, Bull and This Is Us, rode big lead-in boosts to impressive performances Tuesday night.

Bull, starring former longtime NCIS regular Michael Weatherly, drew 375,367 D-FW viewers in the 8 p.m. hour. That retained almost all of the audience for CBS’ preceding season premiere of NCIS (382,450 viewers). The newcomer also outdrew the second hour of NBC’s competing The Voice (347,038 viewers) and trounced ABC’s Dancing with the Stars (141,648).

Bull ran second to The Voice among advertiser-coveted 18-to-49-year-olds, but drew a bigger crowd in this key demographic than either NCIS or the following NCIS: New Orleans.

At 9 p.m., the launch of This Is Us had 290,378 total viewers to win the hour in a hard-fought fight with NCIS: New Orleans (269,131 viewers). But This Is Us crushed all competing programing among 18-to-49-year-olds, drawing more than twice the crowd for NCIS: New Orleans (123,852 viewers to 53,987).

Viewers hit the mute button for Fox’s Season 2 premiere of Scream Queens, which ran a distant last among the Big Four broadcast networks at 7 p.m. in both audience measurements. ABC’s 9 p.m. re-launch of Marvel’s Agents of S.H.I.E.L.D. also slumbered with a pair of fourth place finishes.

On Monday night, the premieres of CBS’ Kevin Can Wait and NBC’s The Good Place likewise won their time slots with both total viewers and `8-to-49-year-olds. But the falloffs were considerably sharper from their high-powered lead-in programs.

CBS opened prime-time with the season premiere of The Big Bang Theory, which had 368,285 total viewers and 155,609 in the 18-to-49 sweet spot. Kevin Can Wait then dipped to 226,637 total viewers and 88,920 in the 18-to-49 age range.

On NBC, The Voice won big from 7 to 9 p.m. with 318,708 total viewers and 142,907 in the 18-to-49 realm. The Good Place fell to respective totals of 198,807 and 85,744 viewers.

Here are the Monday and Tuesday local news derby results:

Monday -- NBC5 topped the 10 p.m. field in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions, CBS11 did likewise at 6 p.m. and NBC5 had twin wins at 5 p.m.

Tuesday -- Notch another pair of 10 p.m. wins for NBC5, which added sweeps at both 5 and 6 p.m. Fox4 again ruled in both ratings measurements at 6 a.m.

TEGNA8 remained ratings-starved and has gone winless for eight straight weekdays in the four major newscast battlegrounds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., Sept. 16-18) -- Cowboys rebound but numbers aren't as resounding

By ED BARK
@unclebarkycom on Twitter
The Cowboys’ dramatic 27-23 road win at Washington, deemed a must by many, was something of a bust in the D-FW Nielsen ratings compared to last season’s Game 2.

There are some mitigating circumstances. Last year’s 20-10 victory at Philadelphia got a mid-afternoon start on Fox, which almost always helps to inflate ratings. It also was the Game in which Tony Romo went down for the rest of the season with a broken clavicle. So there may have been more gawkers as the word spread.

Anyway, Cowboys-Eagles drew 1,527,306 total viewers and 678,067 in the advertiser-prized 18-to-49-year-old demographic. Sunday’s noon-starting Cowboys-Redskins game on Fox, which ended at 3:11 p.m., dipped to an average of 1,190,192 total viewers and 473,179 in the 18-to-49 age range. Not that the competing Houston Texans-Kansas City Chiefs clash had a chance on CBS. It drew a puny 92,071 total viewers, with 44,460 in the 18-to-49 motherlode.

In prime-time, the 68th annual Emmy awards on ABC took a twin hit. The three-hour ceremony hosted by Jimmy Kimmel had an overall average of 262,049 total viewers and 95,271 in the 18-to-49 realm.

NBC’s competing Sunday Night Football matchup between the Green Bay Packers and Minnesota Vikings expectedly drew the night’s biggest crowd with respective hauls of 524,098 and 301,692 viewers. But the Emmys also were outdrawn by the first two hours of CBS’ multi-part re-investigation into the JonBenet Ramsey murder case. It pulled in 290,378 total viewers and 114,325 in the 18-to-49 age range. Even worse for the Television Academy, audience interest in the Emmys dwindled in the final hour, when the winners in marquee categories were announced.

Saturday’s college football parade was paced by CBS’ mid-afternoon/early evening Alabama-Mississippi game, which averaged 212,472 total viewers. Fox’s nighttime Ohio State-Oklahoma game, which was delayed for over two hours by bad weather, drew 198,307 viewers. The Buckeyes routed the Sooners, greatly diminishing interest as the night wore on.

Here are Friday’s local news derby numbers.

CBS11 nipped NBC5 for the most total viewers at 10 p.m., but the Peacock won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and likewise ran the table at 5 p.m. NBC5 took both 6 p.m. golds.

TEGNA8 remained in a seemingly deepening ratings rut, particularly in the key 25-to-54 demographic. The ABC affiliate ran last at 6 a.m. and 6 and 10 p.m. while managing a third place finish at 5 p.m. ahead of CBS11.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., Sept. 15) -- season premiere of Thursday Night Football routs roster of reruns

By ED BARK
@unclebarkycom on Twitter
The new season launch of CBS’ Thursday Night Football didn’t exactly run up the score with the New York Jets’ high-scoring win over the Buffalo Bills.

But it didn’t take much with rival broadcast networks benching their starting lineups until the fall season officially starts next week.

TNF averaged 318,708 D-FW viewers and 168,312 in the advertiser-coveted 18-to-49-year-old demographic. That’s better than half the audience in the “desired” age range, which should make the NFL pretty happy. The NFL Network’s simulcast kicked in an extra 106,236 total viewers, with 73,041 in the 18-to-49 realm. That’s a significantly larger percentage than CBS had.

The loyal opposition was led by Fox4’s 9 p.m. local newscast, the only first-run attraction airing opposite TNF on the Big Four broadcast networks. The news drew 148,730 total viewers and 60,338 in the 18-to-49 age range.

Here are Thursday’s local news derby results.

NBC5 had the most total viewers at 10 p.m. in a downsized three-way race while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

The tables were turned at 6 a.m., with Fox4 drawing the most total viewers but NBC5 pulling in the most 25-to-54-year-olds.

NBC5 swept both the 5 and 6 p.m. competitions.

NOTE TO READERS: Saturday, Sept. 17th, will be the landmark 10th anniversary of unclebarky.com. Thanks to all for your continued patronage. OK, let’s move on.

Email comments or questions to: unclebarky@verizon.net