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Local Nielsen ratings snapshot (Mon.-Tues., July 16-17) -- big whiffs on/off field for All-Star game

By ED BARK
@unclebarkycom on Twitter
Baseball’s big boppers did their thing Tuesday night, both hitting a ton of home runs and striking out a lot in the annual All-Star game.

But the American League’s 10-inning, 8-6 win over the National League was a big dud in the D-FW Nielsen ratings. The game, featuring a combined 10 home runs and 25 strikeouts, again was easily out-hit by NBC’s competing America’s Got Talent before the Peacock’s followup act, World of Dance, also won its time slot.

Running from 7:23 to 10:58 p.m., this year’s All-Star game on Fox averaged 142,442 viewers, down from the 181,778 for 2017’s 2-1, 10-inning AL win. And among advertiser-coveted 18-to-49-year-olds, the All-Stars dipped to a puny 37,447 viewers, compared to last year’s 57,728.

Two years ago, the All-Star game drew 247,884 total viewers and 98,447 in the 18-to-49-year-old demographic for the AL’s 4-2 win. Downslides don’t get much worse in such a short period.

In contrast, America’s Got Talent flexed, amassing 363,227 total viewers from 7 to 9 p.m., with 74,894 of them in the 18-to-49 age range. Those were up from last year’s AGT audience hauls opposite the All-Stars. Summertime’s most potent attraction had 341,742 viewers a year ago, with 64,142 in the 18-to-49 motherlode.

World of Dance also outdrew this year’s All-Star game in the 9 p.m. hour, with 170,930 total viewers and 56,171 within the 18-to-49 realm.

This is very bad news for baseball, at least in this market. If you can’t improve the year-to-year ratings with a slugfest, then what’s left? One more nail in what’s looking like a coffin. Sunday morning’s World Cup Final on Fox and Telemundo pulled in a combined 669,478 total viewers, with 321,421 in the 18-to-49 measurement. That’s well over four times the total viewers drawn by Tuesday night’s All-Star game. And among 18-to-49-year-olds, the World Cup final had close to nine times as many viewers as the All-Stars did.

In Monday’s prime-time Nielsens, Fox4’s 9 p.m. local newscast and ABC’s The Bachelorette tied for the most total viewers with 135,320. ABC’s 9 p.m. episode of The Proposal led among 18-to-49ers with 56,171.

Here are the Monday-Tuesday local news derby results.

Monday -- TEGNA8 won at 10 p.m. in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 once again had no trouble sweeping the 6 a.m. competitions and also ran the table at 5 p.m. The 6 p.m. spoils went to TEGNA8 in total viewers and Fox4 in the 25-to-54 demographic.

Tuesday -- NBC5 topped a downsized 10 p.m. race in both total viewers and with 25-to-54-year-olds.

Fox4 logged twin wins at 6 a.m., but barely held off TEGNA8 among 25-to-54-year-olds.

The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 in the 25-to-54 realm.

At 5 p.m., NBC5 won in total viewers and nipped Fox4 for the top spot with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs.-Sun., July 12-15) -- World Cup final resoundingly hits back of net

By ED BARK
@unclebarkycom on Twitter
D-FW viewers swarmed to Sunday morning’s World Cup soccer final on two networks.

Airing in the 10 a.m. to noon slot, France’s 4-2 win over Croatia drew 462,937 viewers on Fox and added another 206,541 for Telemundo’s Spanish language telecast. That’s a very grand total of 669,478 viewers.

The percentage of advertiser-coveted 18-to-49-year-old viewers was likewise impressive. Fox pulled in 215,321 and Telemundo had 106,100 for a combined 321,421. That’s very close to the magic 50 percent mark and a significantly better percentage than the NFL or major league baseball usually has. That includes the Dallas Cowboys and Texas Rangers locally.

In prime-time Sunday, CBS’ 7 p.m. hour of Big Brother led the way in both total viewers (170,930) and with 18-to-49-year-olds (102,980). No CBS program does better with 18-to-49ers than BB. In sharp contrast, the network’s preceding edition of 60 Minutes had 142,442 total viewers and a paltry 12,482 within the 18-to-49 realm.

Friday’s prime-time attractions were led by CBS’ Hawaii Five-0 in total viewers (128,198) while ABC’s 20/20 led in the 18-to-49 age range (28,085).

Fox4’s 9 p.m. newscast headed Thursday’s prime-time parade in total viewers with 185,175 and Big Brother scored highest among 18-to-49-year-olds (62,412).

Here are the Thursday-Friday local news derby results.

Thursday -- Fox4 won at 10 p.m. and 6 a.m. in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).

The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds. At 5 p.m., NBC5 won in total viewers and CBS11 was tops with 25-to-54-year-olds.

Friday -- TEGNA8 swept the 10 p.m. competitions and Fox4 again did likewise at 6 a.m., where it hasn’t lost in either measurement for what seems like forever.

NBC5 logged a doubleheader win at 5 p.m. The 6 p.m. golds went to the Peacock and TEGNA8 in total viewers while NBC5 was alone in first with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., July 11) -- soccer's tops

By ED BARK
@unclebarkycom on Twitter
Fox and Telemundo scored big Wednesday afternoon with the extended World Cup semi-final match between Croatia and England.

Croatia’s comeback 2-1 win in “extra time” loomed largest on Fox, averaging 199,419 D-FW viewers while Spanish language Telemundo chipped in with 92,587 for a combined total of 292,006.

Among advertiser-prized 18-to-49-year-olds, Fox had 81,136 viewers and Telemundo, 40,568. Hand calculator technology says that’s a grand total of 121,704. Croatia will now play France Sunday for the title.

In prime-time, CBS’ Big Brother reigned as usual, with 163,808 total viewers and 74,894 within the 18-to-49 realm. But those were smallish audiences compared to soccer.

Here are Wednesday’s local news derby results.

Fox4 won at 10 p.m. and 6 a.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 among 25-to-54-year-olds.

At 5 p.m., NBC5 drew the most total viewers and CBS11 was tops with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., July 10) -- America's Got Talent only getting stronger

By ED BARK
@unclebarkycom on Twitter
Summer’s dominant ratings force flexed even bigger Tuesday night, crushing the competition from 7 to 9 p.m.

NBC’s America’s Got Talent drew 334,739 D-FW viewers and also cruised to victory among advertiser-prized 18-to-49-year-olds with 99,859. The closest competitors in those hours were CBS’ 7 p.m. rerun of NCIS in total viewers (135,320) and Fox’s new 7 p.m. hour of Beat Shazam in the 18-to-49 realm (37,447).

At 9 p.m., the Peacock’s World of Dance had enough juice to win the hour in total viewers (163,808). But Fox4’s local newscast easily took the top spot at 9 p.m. among 18-to-49ers (49,930).

The CW’s 8 p.m. premiere of The Outpost, starring a Wonder Woman-esque heroine, drew just 21,366 total viewers and had “hashmarks” (no measurable audience) in the 18-to-49-year-old demographic.

Here are Tuesday’s local news derby results.

TEGNA8 ran first at 10 p.m. in total viewers while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 once again swept the 6 a.m. competitions. At 6 p.m., TEGNA8 won in total viewers and Fox4 with 25-to-54-year-olds.

NBC5 and TEGNA8 split the 5 p.m. golds in total viewers while Fox4 and TEGNA8 tied for first at that hour in the 25-to-54 measurement.

Local TV news note: Former Fox4 and later CBS11 reporter Stephanie Lucero has joined NBC5, where she’s currently working in the station’s consumer response center.

Email comments or questions to: unclebarky@verizon.net

TEGNA8 traffic anchor Demetria Obilor puts some moves on

By ED BARK
@unclebarkycom on Twitter
Demetria Obilor, traffic anchor for Dallas-based TEGNA8’s Daybreak program, shows off her dance moves in this video on her Instagram account.

It’s since been taken down after being posted earlier this week. But as the woman who sent it noted, “Everything that ends up on the Internet stays there.”

I’m not going to comment any further. And TEGNA8 management does not return requests for comment from unclebarky.com. So here’s the link. Readers can judge for themselves whether Obilor’s video is empowering, inappropriate or (fill in your own blank) in these ever-changing times for whatever TV journalism is these days.

https://www.instagram.com/p/BlCPqgTFHIv/?tagged=demetriaobilor

Email comments or questions to: unclebarky@verizon.net