Local Nielsen ratings snapshot (Thurs., April 8) -- Big-time crime ratings spur CBS/CBS11
04/09/10 09:46 AM
By ED BARK
Facing sickly opposition from ABC's hospital drama repeats, CBS returned to the Thursday night winner's circle in a big way with new hours of CSI: Crime Scene Investigation and The Mentalist.
Mentalist had the night's biggest crowd, drawing 380,033 D-FW viewers in the 9 p.m. hour to easily surpass the combined audiences for ABC's Private Practice reprise (54,290), NBC's first-run episode of The Marriage Ref (128,940) and Fox4's local newscast (108,581).
CSI controlled the 8 p.m. terrain with 278,238 viewers, nearly doubling the audience for a competing new episode of Fox's Fringe (142,512).
The only dent in CBS' armor came at 7 p.m., where Fox's 100th episode of Bones (203,589 viewers) outpointed CBS' Survivor: Heroes & Villains (176,444).
CBS ran the prime-time table, however, among advertiser-worshipped 18-to-49-year-olds.
CBS11's 10 p.m. newscast took advantage of the big bump from Mentalist, cruising to a comfortable victory in total viewers (244,307) while also winning easily with 25-to-54-year-olds, the main advertiser target audience for news programming. The station also chalked up a rare win at 5 p.m. in the 25-54 demographic, with NBC5 on top in total viewers.
The Peacock again prospered at 6 a.m., sweeping both ratings measurements. WFAA8 fell to fourth place for the second straight day among 25-to-54-year-olds.
The 6 p.m. golds both went to WFAA8, with Fox4's oft-potent but lately sagging newscast again falling off the map to finish a distant fourth in total viewers and a far-back third with 25-to-54-year-olds.
CBS11's usually ratings starved 4 p.m. newscast had a bit better go of it Thursday, tying WFAA8's Oprah for third in total viewers and tying NBC5's news for second in the 25-to-54 demo, where Fox4's Judge Judy led.
Facing sickly opposition from ABC's hospital drama repeats, CBS returned to the Thursday night winner's circle in a big way with new hours of CSI: Crime Scene Investigation and The Mentalist.
Mentalist had the night's biggest crowd, drawing 380,033 D-FW viewers in the 9 p.m. hour to easily surpass the combined audiences for ABC's Private Practice reprise (54,290), NBC's first-run episode of The Marriage Ref (128,940) and Fox4's local newscast (108,581).
CSI controlled the 8 p.m. terrain with 278,238 viewers, nearly doubling the audience for a competing new episode of Fox's Fringe (142,512).
The only dent in CBS' armor came at 7 p.m., where Fox's 100th episode of Bones (203,589 viewers) outpointed CBS' Survivor: Heroes & Villains (176,444).
CBS ran the prime-time table, however, among advertiser-worshipped 18-to-49-year-olds.
CBS11's 10 p.m. newscast took advantage of the big bump from Mentalist, cruising to a comfortable victory in total viewers (244,307) while also winning easily with 25-to-54-year-olds, the main advertiser target audience for news programming. The station also chalked up a rare win at 5 p.m. in the 25-54 demographic, with NBC5 on top in total viewers.
The Peacock again prospered at 6 a.m., sweeping both ratings measurements. WFAA8 fell to fourth place for the second straight day among 25-to-54-year-olds.
The 6 p.m. golds both went to WFAA8, with Fox4's oft-potent but lately sagging newscast again falling off the map to finish a distant fourth in total viewers and a far-back third with 25-to-54-year-olds.
CBS11's usually ratings starved 4 p.m. newscast had a bit better go of it Thursday, tying WFAA8's Oprah for third in total viewers and tying NBC5's news for second in the 25-to-54 demo, where Fox4's Judge Judy led.
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