Local Nielsen ratings snapshot (Mon., March 15) -- rare early morn sweep for Fox4
03/16/10 09:08 AM
By ED BARK
On a night pocked with reruns, Monday's main ratings news came in the early morning.
Fox4 swept the 6 a.m. local news festivities for the first time since Feb. 22nd, winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The usually dominant NBC5 settled for second in total viewers and third with 25-to-54-year-olds, where the usually dormant CBS11 took the silver.
In other local news derby results, WFAA8 won at 10 p.m. in total viewers but slipped to second behind NBC5 in the 25-to-54-year-old demographic.
WFAA8 took first place in total viewers at both 5 and 6 p.m. The 25-to-54 races were decided by mere hundredths of ratings points, with Fox4 nipping both WFAA8 and the Peacock at 5 p.m. while WFAA8 squeaked past CBS11 at 6 p.m. Using the round-off system, we're basically talking three-way and two-way ties.
In prime-time, a new episode of Fox's House had the most D-FW viewers in the 7 p.m. hour before CBS won from 8 to 10 p.m. with repeats of Two and a Half Men, The Big Bang Theory and CSI: Miami.
Among 18-to-49-year-olds, CBS' only first-run attraction, Rules of Engagement, had the most viewers from 7:30 to 8 p.m. while NBC's new Chuck won from 7 to 7:30 p.m. The other golds in this measurement went to Fox's 24 at 8 p.m. and Fox4's local newscast in the 9 p.m. hour.
The premiere of C33's 5 p.m. local newscast, which will be a companion piece with the 5:30 edition, had 27,145 total viewers in finishing fifth among the homegrown news attractions.
And in late night, Jay Leno again began the week by beating David Letterman in both total viewers and 18-to-49-year-olds. Leno hasn't lost a matchup in D-FW since returning to NBC's Tonight Show on March 1st. Letterman so far has beaten him only once nationally during that period.
On a night pocked with reruns, Monday's main ratings news came in the early morning.
Fox4 swept the 6 a.m. local news festivities for the first time since Feb. 22nd, winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The usually dominant NBC5 settled for second in total viewers and third with 25-to-54-year-olds, where the usually dormant CBS11 took the silver.
In other local news derby results, WFAA8 won at 10 p.m. in total viewers but slipped to second behind NBC5 in the 25-to-54-year-old demographic.
WFAA8 took first place in total viewers at both 5 and 6 p.m. The 25-to-54 races were decided by mere hundredths of ratings points, with Fox4 nipping both WFAA8 and the Peacock at 5 p.m. while WFAA8 squeaked past CBS11 at 6 p.m. Using the round-off system, we're basically talking three-way and two-way ties.
In prime-time, a new episode of Fox's House had the most D-FW viewers in the 7 p.m. hour before CBS won from 8 to 10 p.m. with repeats of Two and a Half Men, The Big Bang Theory and CSI: Miami.
Among 18-to-49-year-olds, CBS' only first-run attraction, Rules of Engagement, had the most viewers from 7:30 to 8 p.m. while NBC's new Chuck won from 7 to 7:30 p.m. The other golds in this measurement went to Fox's 24 at 8 p.m. and Fox4's local newscast in the 9 p.m. hour.
The premiere of C33's 5 p.m. local newscast, which will be a companion piece with the 5:30 edition, had 27,145 total viewers in finishing fifth among the homegrown news attractions.
And in late night, Jay Leno again began the week by beating David Letterman in both total viewers and 18-to-49-year-olds. Leno hasn't lost a matchup in D-FW since returning to NBC's Tonight Show on March 1st. Letterman so far has beaten him only once nationally during that period.
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