Local Nielsen ratings snapshot (Wed., Oct. 18)
10/19/06 04:55 PM
By ED BARK
NBC had fabuloso 10 p.m. ratings Wednesday night, beating Belo8 in both total homes and with advertiser-courted 25-to-54-year-olds, the main target for news programming.
Speaking of Fabuloso, Belo8 loaded its prime-time promotional windows with a tease that went like this: "We're exposing the toxic lookalikes. Is this poisonous mix in your house?" Medical reporter Janet St. James' expose convincingly showed how the brightly colored cleaning agent, which is sold in clear bottles, easily could be mistaken for Gatorade or other energy drinks. There was just one problem. NBC5 did virtually the exact same story several days earlier, also after a barrage of on-air promotions. And they probably got the idea from a months-old Consumer Reports alert.
Some of us can remember the days when Belo8 took pride in beating a competitor into submission with exclusive stories and investigations. Now the station is drinking NBC5's Fabuloso -- which by the way looks like Kool-Aid, too.
Back in the ratings realm, CBS11's 10 p.m. news just can't hold a CSI lead-in, whether it's Monday's Miami version or Wednesday's NY hour. The station again squandered another substantial lead-in advantage to finish a distant third at 10 p.m. in both ratings measurements. In the key 25-to-54 demographic, CBS11 inherited 226,160 viewers from the last 15 minutes of CSI: NY. Its newscast held on to only 104,600 of them.
In Wednesday's three other major local news face-offs, Fox4 won at 6 a.m. on both scorecards and also took first at 6 p.m. with 25-to-54-year-olds. NBC5 prevailed with the younger viewers at 5 p.m. while Belo8 was tops in total homes at 5 and 6 p.m.
NBC had fabuloso 10 p.m. ratings Wednesday night, beating Belo8 in both total homes and with advertiser-courted 25-to-54-year-olds, the main target for news programming.
Speaking of Fabuloso, Belo8 loaded its prime-time promotional windows with a tease that went like this: "We're exposing the toxic lookalikes. Is this poisonous mix in your house?" Medical reporter Janet St. James' expose convincingly showed how the brightly colored cleaning agent, which is sold in clear bottles, easily could be mistaken for Gatorade or other energy drinks. There was just one problem. NBC5 did virtually the exact same story several days earlier, also after a barrage of on-air promotions. And they probably got the idea from a months-old Consumer Reports alert.
Some of us can remember the days when Belo8 took pride in beating a competitor into submission with exclusive stories and investigations. Now the station is drinking NBC5's Fabuloso -- which by the way looks like Kool-Aid, too.
Back in the ratings realm, CBS11's 10 p.m. news just can't hold a CSI lead-in, whether it's Monday's Miami version or Wednesday's NY hour. The station again squandered another substantial lead-in advantage to finish a distant third at 10 p.m. in both ratings measurements. In the key 25-to-54 demographic, CBS11 inherited 226,160 viewers from the last 15 minutes of CSI: NY. Its newscast held on to only 104,600 of them.
In Wednesday's three other major local news face-offs, Fox4 won at 6 a.m. on both scorecards and also took first at 6 p.m. with 25-to-54-year-olds. NBC5 prevailed with the younger viewers at 5 p.m. while Belo8 was tops in total homes at 5 and 6 p.m.
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