Local Nielsen ratings snapshot (Mon., Aug. 30) -- Rangers road win another hit
08/31/10 10:51 AM
By ED BARK
A crisp 3-0 shutout of Kansas City Monday night put the first-place Texas Rangers mostly in charge of the prime-time Nielsens.
Running until 9:38 p.m. on Fox Sports Southwest, Rangers-Royals averaged 190,016 D-FW viewers in outdrawing everything except CBS' potent rerun combo of Two and a Half Men and The Big Bang Theory.
In that 8 to 9 p.m. hour, Two and a Half drew 217,162 viewers, Big Bang had 210,375 and the Rangers pulled in 203,589.
ABC's two-hour Bachelor Pad, which included live announcements of this fall's Dancing with the Stars cast, was a relative wallflower with 142,512 viewers. But BP comfortably won its time slot with advertiser-coveted 18-to-49-year-olds.
In local news derby results, NBC5 and WFAA8 tied for first at 10 p.m. in total viewers with 162,871 apiece. But the Peacock won among 25-to-54-year-olds (the preferred audience for news programming on most stations) while Fox4 ran a close second and WFAA8 fell to fourth.
At 6 a.m., NBC5 won in total viewers but again was bested by Fox4 in the 25-to-54 demographic.
WFAA8 won at both 5 and 6 p.m. in total viewers, with Fox4 likewise scoring a sweep among 25-to-54-year-olds.
PROGRAMMING NOTE -- CBS11 meteorologist Mike Burger's last weathercast before retirement has been re-set to 10 p.m. again on Saturday, Sept. 4th after being pushed up to 6 p.m. on that night. The station belatedly realized that the Dallas Cowboys close out their pre-season schedule on Thursday night against the Miami Dolphins, not Saturday night. So to reiterate: Burger rolls up his maps after Saturday's 10 p.m. newscast.
A crisp 3-0 shutout of Kansas City Monday night put the first-place Texas Rangers mostly in charge of the prime-time Nielsens.
Running until 9:38 p.m. on Fox Sports Southwest, Rangers-Royals averaged 190,016 D-FW viewers in outdrawing everything except CBS' potent rerun combo of Two and a Half Men and The Big Bang Theory.
In that 8 to 9 p.m. hour, Two and a Half drew 217,162 viewers, Big Bang had 210,375 and the Rangers pulled in 203,589.
ABC's two-hour Bachelor Pad, which included live announcements of this fall's Dancing with the Stars cast, was a relative wallflower with 142,512 viewers. But BP comfortably won its time slot with advertiser-coveted 18-to-49-year-olds.
In local news derby results, NBC5 and WFAA8 tied for first at 10 p.m. in total viewers with 162,871 apiece. But the Peacock won among 25-to-54-year-olds (the preferred audience for news programming on most stations) while Fox4 ran a close second and WFAA8 fell to fourth.
At 6 a.m., NBC5 won in total viewers but again was bested by Fox4 in the 25-to-54 demographic.
WFAA8 won at both 5 and 6 p.m. in total viewers, with Fox4 likewise scoring a sweep among 25-to-54-year-olds.
PROGRAMMING NOTE -- CBS11 meteorologist Mike Burger's last weathercast before retirement has been re-set to 10 p.m. again on Saturday, Sept. 4th after being pushed up to 6 p.m. on that night. The station belatedly realized that the Dallas Cowboys close out their pre-season schedule on Thursday night against the Miami Dolphins, not Saturday night. So to reiterate: Burger rolls up his maps after Saturday's 10 p.m. newscast.
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