Local Nielsen ratings snapshot (Wed., Oct. 11)
10/18/06 02:37 AM
By ED BARK
NBC's prime-time entertainment lineup, including two new sitcom premieres, fared poorly in D/FW Wednesday night. Still, NBC5's latenight newscast managed to score commanding ratings wins in both total homes and with 25-to-54-year-olds, the principal news target audience for advertisers.
That's a very good sign if you're NBC5. With the November "sweeps" just three weeks away, it shows that significant numbers of viewers are navigating toward rather than away from you. That still leaves the unsolved mystery of veteran anchor Mike Snyder's appeal, but we'll leave that alone for now.
The Peacock opened the night with dismal ratings in D/FW for Tina Fey's 30 Rock and John Lithgow's 20 Good Years, both of which rated far behind ABC's top-drawing Dancing with the Stars and CBS' steadily performing Jericho.
NBC's losing ways continued at 8 and 9 p.m. with The Biggest Loser and the newly plugged in Dateline. The last 15 minutes of the latter program bequeathed 178,500 total homes and 127,215 younger viewers to the 10 p.m. news. NBC5 then upped those numbers to 259,420 homes and 240,295 viewers aged 25-to-54. Most of that audience seemed to come at the expense of CBS11's news, which again suffered significant dropoffs in both categories.
Second place Belo 8's 10 p.m. news added a marginal number of homes (16,660) at 10 p.m., but lost 45,232 of those advertiser-craved 25-to-54-year-olds.
Wednesday's other three major newscast bouts went like this:
*NBC5 won at 6 a.m. and 6 p.m. with 25-to-54-year-olds, but just four-tenths of a rating point (11,308 viewers) separated the four stations at 6 p.m.
*Belo8 placed first in total homes at 5 and 6 p.m., and also was tops with 25-to-54-year-olds at 5 p.m.
*Fox4 took total home honors at 6 a.m.
Source: Nielsen Media Research
NBC's prime-time entertainment lineup, including two new sitcom premieres, fared poorly in D/FW Wednesday night. Still, NBC5's latenight newscast managed to score commanding ratings wins in both total homes and with 25-to-54-year-olds, the principal news target audience for advertisers.
That's a very good sign if you're NBC5. With the November "sweeps" just three weeks away, it shows that significant numbers of viewers are navigating toward rather than away from you. That still leaves the unsolved mystery of veteran anchor Mike Snyder's appeal, but we'll leave that alone for now.
The Peacock opened the night with dismal ratings in D/FW for Tina Fey's 30 Rock and John Lithgow's 20 Good Years, both of which rated far behind ABC's top-drawing Dancing with the Stars and CBS' steadily performing Jericho.
NBC's losing ways continued at 8 and 9 p.m. with The Biggest Loser and the newly plugged in Dateline. The last 15 minutes of the latter program bequeathed 178,500 total homes and 127,215 younger viewers to the 10 p.m. news. NBC5 then upped those numbers to 259,420 homes and 240,295 viewers aged 25-to-54. Most of that audience seemed to come at the expense of CBS11's news, which again suffered significant dropoffs in both categories.
Second place Belo 8's 10 p.m. news added a marginal number of homes (16,660) at 10 p.m., but lost 45,232 of those advertiser-craved 25-to-54-year-olds.
Wednesday's other three major newscast bouts went like this:
*NBC5 won at 6 a.m. and 6 p.m. with 25-to-54-year-olds, but just four-tenths of a rating point (11,308 viewers) separated the four stations at 6 p.m.
*Belo8 placed first in total homes at 5 and 6 p.m., and also was tops with 25-to-54-year-olds at 5 p.m.
*Fox4 took total home honors at 6 a.m.
Source: Nielsen Media Research
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