Local Nielsen ratings snapshot (Fri.-Mon, Aug. 6-9) -- Cowboys, Rangers, Bachelor Pad run up scores
08/10/10 02:04 PM
By ED BARK
ABC's premiere of Bachelor Pad, a collection of posers and castoffs from recent Bachelor/Bachelorette editions, easily had Monday night's biggest haul of advertiser-craved 18-to-49-year-olds.
Of the two-hour show's 169,658 total D-FW viewers, 123,941 hit that demographic sweet spot. That's a very impressive percentage. ABC's Season 2 premiere of the sub-ludicrous Dating in the Dark then tied the second hour of NBC's Last Coming Standing finale for the top spot at 9 p.m. among 18-to-49-year-olds, with each show averaging 65,232 apiece.
CBS, however, had the most total viewers from 8 to 10 p.m. with its rerun lineup of Two and a Half Men, The Big Bang Theory and CSI: Miami. Fox's two-hour Teen Choice Awards came up empty in both audience measurements, finishing fourth in the 7 to 9 p.m. slot.
Sunday's Dallas Cowboys pre-season opener, a 16-7 win over Cincinnati in the Hall of Fame game, of course had the weekend's biggest audience. NBC's telecast averaged 875,433 total viewers, with 404,438 in the 18-to-49 age range.
The first-place Texas Rangers can't play in that ratings league. Still, their late-starting Friday night road game at Oakland easily was the day's top attraction, with 230,734 total viewers on TXA21 for the station's weekly presentation. A decent percentage of that crowd -- 97,848 viewers -- were of the 18-to-49 persuasion. From 10 to 10:30 p.m., the Rangers outdrew each of the four competing late night local newscasts in both ratings measurements.
Speaking of that domain, here are the local news derby results for Friday and Monday.
WFAA8 had the most total viewers at 10 p.m. Friday but NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
WFAA8 had a rare doubleheader sweep at 6 a.m. while Fox4 and CBS11 respectively swept the 5 and 6 p.m. competitions.
In Monday's festivities, CBS11 ran the table at 10 p.m. and NBC5 returned to the winners' circle with a 6 a.m. sweep.
WFAA8 won at both 5 and 6 p.m. in total viewers, but again had problems luring 25-to-54-year-olds. Fox4 won in that demographic at 5 p.m. while the Peacock took the 6 p.m. gold.
ABC's premiere of Bachelor Pad, a collection of posers and castoffs from recent Bachelor/Bachelorette editions, easily had Monday night's biggest haul of advertiser-craved 18-to-49-year-olds.
Of the two-hour show's 169,658 total D-FW viewers, 123,941 hit that demographic sweet spot. That's a very impressive percentage. ABC's Season 2 premiere of the sub-ludicrous Dating in the Dark then tied the second hour of NBC's Last Coming Standing finale for the top spot at 9 p.m. among 18-to-49-year-olds, with each show averaging 65,232 apiece.
CBS, however, had the most total viewers from 8 to 10 p.m. with its rerun lineup of Two and a Half Men, The Big Bang Theory and CSI: Miami. Fox's two-hour Teen Choice Awards came up empty in both audience measurements, finishing fourth in the 7 to 9 p.m. slot.
Sunday's Dallas Cowboys pre-season opener, a 16-7 win over Cincinnati in the Hall of Fame game, of course had the weekend's biggest audience. NBC's telecast averaged 875,433 total viewers, with 404,438 in the 18-to-49 age range.
The first-place Texas Rangers can't play in that ratings league. Still, their late-starting Friday night road game at Oakland easily was the day's top attraction, with 230,734 total viewers on TXA21 for the station's weekly presentation. A decent percentage of that crowd -- 97,848 viewers -- were of the 18-to-49 persuasion. From 10 to 10:30 p.m., the Rangers outdrew each of the four competing late night local newscasts in both ratings measurements.
Speaking of that domain, here are the local news derby results for Friday and Monday.
WFAA8 had the most total viewers at 10 p.m. Friday but NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
WFAA8 had a rare doubleheader sweep at 6 a.m. while Fox4 and CBS11 respectively swept the 5 and 6 p.m. competitions.
In Monday's festivities, CBS11 ran the table at 10 p.m. and NBC5 returned to the winners' circle with a 6 a.m. sweep.
WFAA8 won at both 5 and 6 p.m. in total viewers, but again had problems luring 25-to-54-year-olds. Fox4 won in that demographic at 5 p.m. while the Peacock took the 6 p.m. gold.
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