Local Nielsen ratings snapshot (Mon., March 8) -- House afire, Castle a kingmaker
03/09/10 10:18 AM
By ED BARK
The return of Fox's House and a new episode of ABC's Castle gave their networks some nice boosts Monday night.
House had 285,025 D-FW viewers in the 7 p.m. hour to take that cake over NBC's runnerup Chuck (223,948 viewers). It was the same order of finish among advertiser-favored 18-to-49-year-olds.
At 9 p.m., the growingly popular Castle came within a wisp of beating CBS' tiring CSI: Miami in total viewers -- 329,136 to 326,421 -- while besting it among 18-to-49-year-olds. Castle's continued well-being is of more than passing importance to WFAA8's 10 p.m. newscasts. More on that later.
CBS won as usual in the 8 to 9 p.m. slot with new episodes of Two and a Half Men and The Big Bang Theory. Fox's 24 ran a strong second in both ratings measurements while the return of NBC's Trauma was a horizontal fourth among the Big Four broadcast networks.
ABC's two-hour The Bachelor: Jake and Molly's Wedding wound up an overall bridesmaid, beating only Trauma and CBS' How I Met Your Mother in total viewers and 18-to-49-year-olds.
The Dallas Mavericks' 12th straight win -- on the road against Minnesota -- averaged 162,871 viewers on Fox Sports Southwest. That was good enough to beat Trauma from 8 to 9 p.m.
The newly rekindled late night wars remained one-sided, with Jay Leno's Tonight Show beating David Letterman's Late Show for the sixth straight weeknight in both total viewers and 18-to-49-year-olds. Leno hasn't lost locally or nationally since returning to Tonight on March 1st. Letterman previously had been beating up on Conan O'Brien's Tonight.
In Monday's local news derby results, WFAA8 rode Castle's strong showing to comfy twin wins at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again flexed at 6 a.m., running the table ahead of a close-behind Fox4.
Fox4 swept the 6 p.m. news competitions and WFAA8 did likewise at 5 p.m.
Also of note: The 33's 5:30 p.m. local newscast, which will be expanded to an hour with a 5 p.m. start time next week, outdrew the CBS Evening News among 18-to-49-year-olds. That's not the traditional target demographic for news, but The 33 and its CW network consider anyone over 34 to be dead. So it's a start.
The return of Fox's House and a new episode of ABC's Castle gave their networks some nice boosts Monday night.
House had 285,025 D-FW viewers in the 7 p.m. hour to take that cake over NBC's runnerup Chuck (223,948 viewers). It was the same order of finish among advertiser-favored 18-to-49-year-olds.
At 9 p.m., the growingly popular Castle came within a wisp of beating CBS' tiring CSI: Miami in total viewers -- 329,136 to 326,421 -- while besting it among 18-to-49-year-olds. Castle's continued well-being is of more than passing importance to WFAA8's 10 p.m. newscasts. More on that later.
CBS won as usual in the 8 to 9 p.m. slot with new episodes of Two and a Half Men and The Big Bang Theory. Fox's 24 ran a strong second in both ratings measurements while the return of NBC's Trauma was a horizontal fourth among the Big Four broadcast networks.
ABC's two-hour The Bachelor: Jake and Molly's Wedding wound up an overall bridesmaid, beating only Trauma and CBS' How I Met Your Mother in total viewers and 18-to-49-year-olds.
The Dallas Mavericks' 12th straight win -- on the road against Minnesota -- averaged 162,871 viewers on Fox Sports Southwest. That was good enough to beat Trauma from 8 to 9 p.m.
The newly rekindled late night wars remained one-sided, with Jay Leno's Tonight Show beating David Letterman's Late Show for the sixth straight weeknight in both total viewers and 18-to-49-year-olds. Leno hasn't lost locally or nationally since returning to Tonight on March 1st. Letterman previously had been beating up on Conan O'Brien's Tonight.
In Monday's local news derby results, WFAA8 rode Castle's strong showing to comfy twin wins at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again flexed at 6 a.m., running the table ahead of a close-behind Fox4.
Fox4 swept the 6 p.m. news competitions and WFAA8 did likewise at 5 p.m.
Also of note: The 33's 5:30 p.m. local newscast, which will be expanded to an hour with a 5 p.m. start time next week, outdrew the CBS Evening News among 18-to-49-year-olds. That's not the traditional target demographic for news, but The 33 and its CW network consider anyone over 34 to be dead. So it's a start.
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