House finds homes before CBS takes over | None | Uncle Barky's Bytes

powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Mon., Feb. 8) -- House finds homes before CBS takes over

By ED BARK
Monday's last February "sweeps" hurrah before the Winter Olympics kick in found Fox's House typically winning the 7 p.m. hour before CBS ran the prime-time table.

House had 285,025 D-FW viewers in holding off NBC's Chuck (230,073) and the first hour of ABC's The Bachelor: On the Wings of Love (223,948), starring Dallas flyboy Jake Pavelka.

CBS then scored with time-slot winning performances from Two and a Half Men (339,315 viewers), The Big Bang Theory (373,247) and CSI: Miami (386,819). It was the same order of finish in all time slots among advertiser-coveted 18-to-49-year-olds.

Also of note: ABC's Castle is steadily gaining ground on CSI: Miami in the 9 p.m. hour. It ran a strong second Monday with 285,025 total viewers.

Meanwhile, the one-and-only televised debate between Democratic gubernatorial candidates Bill White and Farouk Shami went little-seen at 7 p.m. on two participating stations -- TXA21 (20,359 viewers) and KERA13 (6,786 viewers). But among 18-to-49-year-olds, the debate had "hashmarks" (no measurable audience) on TXA21 and a barely registering 652 viewers on KERA13.

Your friendly content provider dutifully watched the debate while repeatedly asking rhetorically, "Is this really the best the Democratic Party can do?" Charitably put, Shami is still fighting a losing battle with the English language while White has the charisma of a broccoli stalk. CBS11 anchor Karen Borta, who moderated, amazingly stayed awake during White's discourses and even more astoundingly kept a straight face during Shami's ramblings.

The format, production values and questioners weren't exactly dynamic either, particularly when compared to the Jan. 29th Belo Debate (on WFAA8 locally) among Republican Gov. Rick Perry and opponents Kay Bailey Hutchison and Debra Medina. The CBS11/TXA21/KERA13 joint effort in comparison looked like a soap box derby entry in the Indy 500.

OK, back to our regularly scheduled ratings snapshot.

CBS11 stopped WFAA8's momentum at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. As previously noted, the February "sweeps" started last Thursday. But the 10 p.m. news race amounts to a six-weekday night mini-sprint until NBC's Winter Olympics telecasts begin on Friday, Feb. 12th. At the halfway mark, WFAA8 and CBS11 are neck-and-neck, as they were in the November sweeps.

The 6 a.m. golds were split between NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

Fox4 swept the 5 p.m. news ratings and WFAA8 did likewise at 6 p.m.
|