Local Nielsen ratings snapshot (Tues., March 9) -- Idol still a four-letter word to competitors
03/10/10 11:48 AM
By ED BARK
Fox's American Idol, downsized to an hour Tuesday night, continued to prosper against CBS' best punch.
The show's eight remaining women performed live to the tune of 475,041 D-FW viewers, with a competing new episode of CBS' NCIS hangin' in with 407,178 viewers. As usual, though, the gap was much larger among advertiser-coveted 18-to-49-year-olds, with Idol nabbing 247,882 of 'em while NCIS managed 133,726.
CBS' NCIS: Los Angeles won at 8 p.m. in total viewers, besting a new episode of ABC's Lost by a score of 366,460 to 291,811. But Lost again carried the day among 18-to-49-year-olds.
CBS' The Good Wife took the 9 p.m. hour in total viewers, but slid to fourth in the 18-to-49 demographic. It was a reversal of fortune for the second episode of NBC's competing Parenthood, which ran fourth in total viewers while vaulting to a very close second (behind ABC's The Forgotten) among 18-to-49-year-olds.
Ho-hum, Jay Leno's Tonight Show whipped David Letterman's Late Show for the seventh straight time in both ratings measurements. But it was the closest contest to date in total viewers, with Leno logging 108,581 to Letterman's 88,222.
Dave may have been helped by the day's earlier events, in which a former CBS News employee pleaded guilty to extortion charges involving Letterman's acknowledged affairs with Late Show interns. Letterman didn't joke around Tuesday night, praising the New York district attorney's office for its handling of the matter.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again did likewise at 6 a.m. while Fox4 ran the table at 5 p.m.
The 6 p.m. golds were won by CBS11 in total viewers and Fox4 in the 25-to-54 demo. WFAA8 had an usually dismal time of it at 6 p.m., running fourth in both ratings measurements. The ABC station also dipped to fourth at 5 p.m. among 25-to-54-year-olds.
Here's another little local news tidbit. The 33's 5:30 p.m. local newscast, still not in HD, beat both the CBS Evening News and ABC's World News in the 18-to-49 demographic after besting CBS on the previous night.
The CW station also had more 18-to-49-year-olds at 5:30 p.m. than either WFAA8 or CBS11 did at 5 p.m.
Fox's American Idol, downsized to an hour Tuesday night, continued to prosper against CBS' best punch.
The show's eight remaining women performed live to the tune of 475,041 D-FW viewers, with a competing new episode of CBS' NCIS hangin' in with 407,178 viewers. As usual, though, the gap was much larger among advertiser-coveted 18-to-49-year-olds, with Idol nabbing 247,882 of 'em while NCIS managed 133,726.
CBS' NCIS: Los Angeles won at 8 p.m. in total viewers, besting a new episode of ABC's Lost by a score of 366,460 to 291,811. But Lost again carried the day among 18-to-49-year-olds.
CBS' The Good Wife took the 9 p.m. hour in total viewers, but slid to fourth in the 18-to-49 demographic. It was a reversal of fortune for the second episode of NBC's competing Parenthood, which ran fourth in total viewers while vaulting to a very close second (behind ABC's The Forgotten) among 18-to-49-year-olds.
Ho-hum, Jay Leno's Tonight Show whipped David Letterman's Late Show for the seventh straight time in both ratings measurements. But it was the closest contest to date in total viewers, with Leno logging 108,581 to Letterman's 88,222.
Dave may have been helped by the day's earlier events, in which a former CBS News employee pleaded guilty to extortion charges involving Letterman's acknowledged affairs with Late Show interns. Letterman didn't joke around Tuesday night, praising the New York district attorney's office for its handling of the matter.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again did likewise at 6 a.m. while Fox4 ran the table at 5 p.m.
The 6 p.m. golds were won by CBS11 in total viewers and Fox4 in the 25-to-54 demo. WFAA8 had an usually dismal time of it at 6 p.m., running fourth in both ratings measurements. The ABC station also dipped to fourth at 5 p.m. among 25-to-54-year-olds.
Here's another little local news tidbit. The 33's 5:30 p.m. local newscast, still not in HD, beat both the CBS Evening News and ABC's World News in the 18-to-49 demographic after besting CBS on the previous night.
The CW station also had more 18-to-49-year-olds at 5:30 p.m. than either WFAA8 or CBS11 did at 5 p.m.
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