Local Nielsen ratings snapshot (Tues., May 26) -- Diamonds is an ABC station's worst friend
05/27/09 10:46 AM
By ED BARK
ABC's concluding two hours of its "event" miniseries Diamonds dug a mine shaft for its affiliates' late night newscasts.
Tuesday's 8 to 10 p.m. closer drew just 73,073 D-FW viewers, beating only The CW's premiere of the pathetically bad Hitched or Ditched (19,929 viewers) in its first hour.
Diamonds likewise was a carrot, instead of a karat, among advertiser-craved 18-to-49-year-olds.
Fox meanwhile launched its new scripted drama Mental, which drew 106,288 total viewers in the 8 p.m. hour to run well behind CBS' front-running rerun of The Mentalist (245,791 viewers).
On MY27, the Rangers' rain-delayed 7-3 home win over the Yankees began almost two and a half hours late and stretched a bit past 12:30 a.m. Wednesday. An impressive 126,217 viewers hung in for the game's final half-hour.
TNT's Game 4 of the Cavaliers-Magic playoff series had the night's biggest sports haul, though. Stretching to 10:45 p.m. before Orlando won in OT, it drew 332,150 viewers from 10 to 10:30 p.m. to outpoint all four local newscasts.
CBS11's 10 p.m. presentation led the newscast division with 232,505 total viewers while NBC5 took the gold among 25-to-54-year-olds, the main advertiser target audience for news programming.
The usually formidable WFAA8, hit with a sub-anemic Diamonds lead-in, ran third in total viewers and fourth with 25-to-54-year-olds. But the overall 25-to-54 crown went to the Rangers-Yankees game, which drew 94,094 viewers in that age range from 10 to 10:30 p.m.
NBC5 again controlled the 6 a.m. Nielsens in both ratings measurements, with WFAA8 dropping to fourth across the board.
Fox4 and WFAA8 tied for first at 6 p.m. in total viewers, but Fox4 was tops among 25-to-54-year-olds.
The 5 p.m. wins were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
ABC's concluding two hours of its "event" miniseries Diamonds dug a mine shaft for its affiliates' late night newscasts.
Tuesday's 8 to 10 p.m. closer drew just 73,073 D-FW viewers, beating only The CW's premiere of the pathetically bad Hitched or Ditched (19,929 viewers) in its first hour.
Diamonds likewise was a carrot, instead of a karat, among advertiser-craved 18-to-49-year-olds.
Fox meanwhile launched its new scripted drama Mental, which drew 106,288 total viewers in the 8 p.m. hour to run well behind CBS' front-running rerun of The Mentalist (245,791 viewers).
On MY27, the Rangers' rain-delayed 7-3 home win over the Yankees began almost two and a half hours late and stretched a bit past 12:30 a.m. Wednesday. An impressive 126,217 viewers hung in for the game's final half-hour.
TNT's Game 4 of the Cavaliers-Magic playoff series had the night's biggest sports haul, though. Stretching to 10:45 p.m. before Orlando won in OT, it drew 332,150 viewers from 10 to 10:30 p.m. to outpoint all four local newscasts.
CBS11's 10 p.m. presentation led the newscast division with 232,505 total viewers while NBC5 took the gold among 25-to-54-year-olds, the main advertiser target audience for news programming.
The usually formidable WFAA8, hit with a sub-anemic Diamonds lead-in, ran third in total viewers and fourth with 25-to-54-year-olds. But the overall 25-to-54 crown went to the Rangers-Yankees game, which drew 94,094 viewers in that age range from 10 to 10:30 p.m.
NBC5 again controlled the 6 a.m. Nielsens in both ratings measurements, with WFAA8 dropping to fourth across the board.
Fox4 and WFAA8 tied for first at 6 p.m. in total viewers, but Fox4 was tops among 25-to-54-year-olds.
The 5 p.m. wins were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
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