Local Nielsen ratings snapshot (Mon., Oct. 9)
10/18/06 02:33 AM
By ED BARK
The 10 p.m. newscast ratings on Mondays should be owned by CBS11. But the station continues to squander a major "lead-in" advantage locally from the last 15 minutes of CBS' CSI: Miami. Let's telescope what happened in both total homes and with 25-to-54-year-olds, the principal advertiser target audience for newscasts.
Total Homes
CSI: Miami lead-in --- 249,900
CBS 11 News --- 166,600
NBC's Studio 60 lead-in -- 116,620
NBC5 News -- 176,120
ABC's What About Brian -- 116,620
Belo8 News -- 147,560
Fox4 News at Nine -- 130,900
Fox4 News at 10 -- 104,720
25-to-54-year-olds
CSI: Miami -- 186,582
CBS11 News -- 90,464
Studio 60 -- 98,945
NBC5 News -- 130,042
What About Brian -- 96,118
Belo8 News -- 96,118
Fox4 News at Nine -- 87,637
Fox4News at 10 -- 67,848
The significant audience dropoffs for CBS11's latenight newscast, coupled with audience gains by its two major competitors, are of major concern to management. The station won't win its first-ever "sweeps" victory at 10 p.m. until it can maximize the largesse of its network, particularly on Monday nights. Instead, a severely disadvantaged NBC5 won in both major audience measurements.
NBC5 also had a big day in the other major newscast competitions, winning at 6 a.m., 5 p.m. and 6 p.m. for a clean sweep in total homes. Among 25-to-54-year-olds, NBC5 tied Fox4's Good Day at 6 a.m. and also matched Belo8's winning numbers at 5 p.m. Fox4 took the top spot at 6 p.m., with Belo8 dropping to fourth.
Source: Nielsen Media Research
The 10 p.m. newscast ratings on Mondays should be owned by CBS11. But the station continues to squander a major "lead-in" advantage locally from the last 15 minutes of CBS' CSI: Miami. Let's telescope what happened in both total homes and with 25-to-54-year-olds, the principal advertiser target audience for newscasts.
Total Homes
CSI: Miami lead-in --- 249,900
CBS 11 News --- 166,600
NBC's Studio 60 lead-in -- 116,620
NBC5 News -- 176,120
ABC's What About Brian -- 116,620
Belo8 News -- 147,560
Fox4 News at Nine -- 130,900
Fox4 News at 10 -- 104,720
25-to-54-year-olds
CSI: Miami -- 186,582
CBS11 News -- 90,464
Studio 60 -- 98,945
NBC5 News -- 130,042
What About Brian -- 96,118
Belo8 News -- 96,118
Fox4 News at Nine -- 87,637
Fox4News at 10 -- 67,848
The significant audience dropoffs for CBS11's latenight newscast, coupled with audience gains by its two major competitors, are of major concern to management. The station won't win its first-ever "sweeps" victory at 10 p.m. until it can maximize the largesse of its network, particularly on Monday nights. Instead, a severely disadvantaged NBC5 won in both major audience measurements.
NBC5 also had a big day in the other major newscast competitions, winning at 6 a.m., 5 p.m. and 6 p.m. for a clean sweep in total homes. Among 25-to-54-year-olds, NBC5 tied Fox4's Good Day at 6 a.m. and also matched Belo8's winning numbers at 5 p.m. Fox4 took the top spot at 6 p.m., with Belo8 dropping to fourth.
Source: Nielsen Media Research
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