Local Nielsen ratings snapshot (Thurs., Sept. 8) -- high-scoring Packers-Saints NFL Kickoff game outpoints combined Obama jobs speech on four broadcast networks
09/09/11 12:18 PM
By ED BARK
President Obama's American Jobs Act speech to Congress drew a sizable crowd Thursday night on the four major broadcast networks carrying it. Just not as sizable as NBC's audience for pro football.
The Green Bay Packers barely hung on for a 42-34 win over the New Orleans Saints in a point-fest that stretched to 10:49 p.m. The game averaged 706,421 D-FW viewers, with a hefty 371,838 of them in the advertiser-craved 18-to-49 motherlode.
The jobs speech, which began shortly after 6 p.m. and ran until 6:42 p.m. had its biggest total audience locally on Fox and its smallest on ABC, with cable news network ratings not immediately available. Here's the breakdown:
Fox -- 152,365
CBS -- 138,514
NBC -- 131,588
ABC -- 117,737
Hand-held calculator technology says that's a total audience of 540,204 -- or about 166,000 shy of NBC's Packers-Saints game. In the 18-to-49 demographic, the Obama speech had a combined audience of 167,821. That's well less than half the crowd for football.
Local news derby races as a result were downsized at 10 p.m. and obliterated at 6 p.m. That leaves this: Fox4 swept the 6 a.m. and 5 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The three-way 10 p.m. competition, opposite NBC's juggernaut football runover, went to WFAA8 in both ratings measurements.
President Obama's American Jobs Act speech to Congress drew a sizable crowd Thursday night on the four major broadcast networks carrying it. Just not as sizable as NBC's audience for pro football.
The Green Bay Packers barely hung on for a 42-34 win over the New Orleans Saints in a point-fest that stretched to 10:49 p.m. The game averaged 706,421 D-FW viewers, with a hefty 371,838 of them in the advertiser-craved 18-to-49 motherlode.
The jobs speech, which began shortly after 6 p.m. and ran until 6:42 p.m. had its biggest total audience locally on Fox and its smallest on ABC, with cable news network ratings not immediately available. Here's the breakdown:
Fox -- 152,365
CBS -- 138,514
NBC -- 131,588
ABC -- 117,737
Hand-held calculator technology says that's a total audience of 540,204 -- or about 166,000 shy of NBC's Packers-Saints game. In the 18-to-49 demographic, the Obama speech had a combined audience of 167,821. That's well less than half the crowd for football.
Local news derby races as a result were downsized at 10 p.m. and obliterated at 6 p.m. That leaves this: Fox4 swept the 6 a.m. and 5 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The three-way 10 p.m. competition, opposite NBC's juggernaut football runover, went to WFAA8 in both ratings measurements.
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