Local Nielsen ratings snapshot (Mon., July 6) -- summertime numbers wilt/droop
07/07/09 11:05 AM
By ED BARK
A combo of reruns and vacationing viewers kept D-FW audiences at bay Monday.
The day's most-watched program, WFAA8's 10 p.m. newscast, had a less than imposing 205,933 viewers. Prime-time's pacesetter, a CBS rerun of CSI: Miami, managed 172,718.
In the cable universe, the Texas Rangers' lopsided road loss to the Angels had 99,645 viewers on Fox Sports Southwest.
What turned out to be anchor Mike Snyder's last 10 p.m. newscast on NBC5 had 152,789 total viewers and 94,094 in the 25-to-54-year-old demographic, the main advertiser target audience for news programming. That respectively ranked it third and second in the four-way local news wars.
Fox4's 11 p.m. premiere of the syndicated Beyond Twisted, from the friendly folks at TMZ, drew 73,073 total viewers to tie for first in that time slot with WFAA8's syndicated The Insider. But Beyond Twisted fell to a fourth-place tie with 18-to-49-year-olds, the favored audience for entertainment programming.
In other local news derby results, WFAA8 also won at 10 p.m. with 25-to-54-year-olds while notching a 6 p.m. win in total viewers.
Monday otherwise was dominated by NBC5. The Peacock swept the 6 a.m. and 5 p.m. newscast competitions and also won the gold at 6 p.m. among 25-to-54-year-olds.
A combo of reruns and vacationing viewers kept D-FW audiences at bay Monday.
The day's most-watched program, WFAA8's 10 p.m. newscast, had a less than imposing 205,933 viewers. Prime-time's pacesetter, a CBS rerun of CSI: Miami, managed 172,718.
In the cable universe, the Texas Rangers' lopsided road loss to the Angels had 99,645 viewers on Fox Sports Southwest.
What turned out to be anchor Mike Snyder's last 10 p.m. newscast on NBC5 had 152,789 total viewers and 94,094 in the 25-to-54-year-old demographic, the main advertiser target audience for news programming. That respectively ranked it third and second in the four-way local news wars.
Fox4's 11 p.m. premiere of the syndicated Beyond Twisted, from the friendly folks at TMZ, drew 73,073 total viewers to tie for first in that time slot with WFAA8's syndicated The Insider. But Beyond Twisted fell to a fourth-place tie with 18-to-49-year-olds, the favored audience for entertainment programming.
In other local news derby results, WFAA8 also won at 10 p.m. with 25-to-54-year-olds while notching a 6 p.m. win in total viewers.
Monday otherwise was dominated by NBC5. The Peacock swept the 6 a.m. and 5 p.m. newscast competitions and also won the gold at 6 p.m. among 25-to-54-year-olds.
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