Local Nielsen ratings snapshot (Tues., Jan. 5) -- Orange Bowl has minimal ap-peel opposite new CBS crime episodes
01/06/10 09:43 AM
By ED BARK
Absent any local or regional rooting interest, Fox's Orange Bowl telecast got squeezed Tuesday night by a trio of first-run CBS crime hours.
The night's biggest draw, NCIS, had 393,605 D-FW viewers. CBS' NCIS: Los Angeles (346,101 viewers) and The Good Wife (278,238 viewers) also won their time slots.
Iowa's Orange Bowl win over George Tech, which ended at 10:38 p.m., averaged 264,666 viewers. But it outdrew all three competing late night local newscasts from 10 to 10:30 p.m., pulling in 312,170 viewers in beating runnerup NBC5 (217,162 viewers).
The previous night's Fiesta Bowl, in which TCU lost to Boise State, averaged more than three times as many viewers as the Orange Bowl.
Over on Fox Sports Southwest, the Mavericks' narrow win over visiting Detroit fell relatively flat with 74,649 viewers.
In other local news derby results, NBC5 also won a downsized 10 p.m. race among 25-to-54-year-olds, the main advertiser target audience for news programming.
But Fox4 broke through the Peacock's usual 6 a.m. stronghold to place first in both ratings measurements. The 7 to 9 a.m. portion of its Good Day also won comfortably against the three network morning shows.
Fox4 likewise swept the 5 p.m. news competitions while NBC5 took both golds at 6 p.m.
Absent any local or regional rooting interest, Fox's Orange Bowl telecast got squeezed Tuesday night by a trio of first-run CBS crime hours.
The night's biggest draw, NCIS, had 393,605 D-FW viewers. CBS' NCIS: Los Angeles (346,101 viewers) and The Good Wife (278,238 viewers) also won their time slots.
Iowa's Orange Bowl win over George Tech, which ended at 10:38 p.m., averaged 264,666 viewers. But it outdrew all three competing late night local newscasts from 10 to 10:30 p.m., pulling in 312,170 viewers in beating runnerup NBC5 (217,162 viewers).
The previous night's Fiesta Bowl, in which TCU lost to Boise State, averaged more than three times as many viewers as the Orange Bowl.
Over on Fox Sports Southwest, the Mavericks' narrow win over visiting Detroit fell relatively flat with 74,649 viewers.
In other local news derby results, NBC5 also won a downsized 10 p.m. race among 25-to-54-year-olds, the main advertiser target audience for news programming.
But Fox4 broke through the Peacock's usual 6 a.m. stronghold to place first in both ratings measurements. The 7 to 9 a.m. portion of its Good Day also won comfortably against the three network morning shows.
Fox4 likewise swept the 5 p.m. news competitions while NBC5 took both golds at 6 p.m.
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