Local Nielsen ratings snapshot (Mon., April 4) -- split decision in Dancing vs. NCAA's "Big Dance" finale
04/05/11 12:32 PM
By ED BARK
Clank-fest 2011 ended in Houston Monday night, with Connecticut beating Butler 53-41 on CBS before the badly beaten rims were taken to an intensive care unit.
"Unparalleled ineptitude is all I can think of," commentator Clark Kellogg said of Butler's all-time low 18 percent shooting percentage in an NCAA championship game.
Still, a pretty big crowd tuned in. Hoops averaged 443,245 D-FW viewers while ABC's earlier-starting two-hour edition of Dancing with the Stars was the night's top draw with 484,799 viewers. Basketball drew more advertiser-craved 18-to-49-year-olds, though, winning by a score of 210,598 to 184,274.
The night's other big sports attraction, the now 4-0 Texas Rangers' home win against Seattle, averaged a nice-sized 214,697 total viewers on Fox Sports Southwest. In Monday's ratings outhouse, NBC's 7 p.m. repeat of Chuck was the least-watched program on the Big Four broadcast networks, drawing a piddling 27,703 viewers.
In local news derby results, WFAA8 won a downsized three-way 10 p.m. race in total viewers, with CBS11's late night edition delayed by basketball. But Fox4 took the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 swept the 6 a.m. competitions while the 7 to 9 a.m. portion of its homegrown Good Day crushed the three competing network morning shows. Among 25-to-54-year-olds, the station's haul of 105,628 viewers easily surpassed the combined total of 80,774 for ABC's Good Morning America, NBC's Today and CBS' The Early Show. NBC5, WFAA8 and CBS11 would kill for a cash cow like this. But they're stuck with their networks' offerings while Fox4 cleans up by collecting each and every penny of advertising revenue for Good Day.
The 5 and 6 p.m. wins among 25-to-54-year-olds also went to Fox4. CBS11 ran first at 6 p.m. in total viewers and WFAA8 took the 5 p.m. gold in this measurement.
Clank-fest 2011 ended in Houston Monday night, with Connecticut beating Butler 53-41 on CBS before the badly beaten rims were taken to an intensive care unit.
"Unparalleled ineptitude is all I can think of," commentator Clark Kellogg said of Butler's all-time low 18 percent shooting percentage in an NCAA championship game.
Still, a pretty big crowd tuned in. Hoops averaged 443,245 D-FW viewers while ABC's earlier-starting two-hour edition of Dancing with the Stars was the night's top draw with 484,799 viewers. Basketball drew more advertiser-craved 18-to-49-year-olds, though, winning by a score of 210,598 to 184,274.
The night's other big sports attraction, the now 4-0 Texas Rangers' home win against Seattle, averaged a nice-sized 214,697 total viewers on Fox Sports Southwest. In Monday's ratings outhouse, NBC's 7 p.m. repeat of Chuck was the least-watched program on the Big Four broadcast networks, drawing a piddling 27,703 viewers.
In local news derby results, WFAA8 won a downsized three-way 10 p.m. race in total viewers, with CBS11's late night edition delayed by basketball. But Fox4 took the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 swept the 6 a.m. competitions while the 7 to 9 a.m. portion of its homegrown Good Day crushed the three competing network morning shows. Among 25-to-54-year-olds, the station's haul of 105,628 viewers easily surpassed the combined total of 80,774 for ABC's Good Morning America, NBC's Today and CBS' The Early Show. NBC5, WFAA8 and CBS11 would kill for a cash cow like this. But they're stuck with their networks' offerings while Fox4 cleans up by collecting each and every penny of advertising revenue for Good Day.
The 5 and 6 p.m. wins among 25-to-54-year-olds also went to Fox4. CBS11 ran first at 6 p.m. in total viewers and WFAA8 took the 5 p.m. gold in this measurement.
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