Local Nielsen ratings snapshot (Friday, April 30) -- everyone's a winner on Day 2 of sweeps
05/04/10 10:29 AM
By ED BARK
D-FW ratings for Saturday through Monday have been delayed by some sort of Nielsen Media Research problem, so we'll give you what we've got.
That would be Friday's report, where the local news derby remains scrambled everywhere except at 6 a.m. NBC5 continued to control that competition with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 is still the runnerup.
WFAA8 finished No. 1 in total viewers at 10 p.m. for the third straight weeknight, but continues to have problems in the 25-to-54 measurement. Fox4 ran first in that age range Friday while placing fourth in total viewers. WFAA8 replicated Fox4's yin yang showing by sliding to fourth with 25-to-54-year-olds.
CBS11 remained strong at 6 p.m. with a win in total viewers while Fox4 won by a hair among 25-to-54-year-olds.
The 5 p.m. golds were shared by NBC5 and WFAA8 in total viewers; WFAA8 stood alone on top in the 25-to-54 measurement.
CBS controlled the first two hours of prime-time with its paranormal pair of Ghost Whisperer and Medium, which won in both total viewers and 18-to-49-year-olds, the principal advertiser target audience for non-news programming.
Fox4's 9 p.m. local newscast won at that hour in total viewers, but ran second to CBS' Miami Medical among both 18-to-49-year-olds and 25-to-54-year-olds.
D-FW ratings for Saturday through Monday have been delayed by some sort of Nielsen Media Research problem, so we'll give you what we've got.
That would be Friday's report, where the local news derby remains scrambled everywhere except at 6 a.m. NBC5 continued to control that competition with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 is still the runnerup.
WFAA8 finished No. 1 in total viewers at 10 p.m. for the third straight weeknight, but continues to have problems in the 25-to-54 measurement. Fox4 ran first in that age range Friday while placing fourth in total viewers. WFAA8 replicated Fox4's yin yang showing by sliding to fourth with 25-to-54-year-olds.
CBS11 remained strong at 6 p.m. with a win in total viewers while Fox4 won by a hair among 25-to-54-year-olds.
The 5 p.m. golds were shared by NBC5 and WFAA8 in total viewers; WFAA8 stood alone on top in the 25-to-54 measurement.
CBS controlled the first two hours of prime-time with its paranormal pair of Ghost Whisperer and Medium, which won in both total viewers and 18-to-49-year-olds, the principal advertiser target audience for non-news programming.
Fox4's 9 p.m. local newscast won at that hour in total viewers, but ran second to CBS' Miami Medical among both 18-to-49-year-olds and 25-to-54-year-olds.
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