Local Nielsen ratings snapshot (Wed., July 13) -- bomb squad numbers for Love in the Wild
07/14/11 01:24 PM
By ED BARK
"Reality competition" shows generally fare well on summertime Wednesday nights. The glaring exception is NBC's Love in the Wild.
Inheriting 207,771 D-FW viewers from the Peacock's preceding America's Got Talent results hour, Wild plunged to 83,108 to finish fourth at 9 p.m. while a competing CSI: Crime Scene Investigation repeat ran first with the same number of viewers as Talent.
Wild likewise wilted to fourth place among advertiser-craved 18-to-49-year-olds, who also preferred CSI.
The first hour of Fox's So You Think You Can Dance won at 7 p.m. in both measurements, holding off CBS' second place Big Brother 13.
Over on ESPN, the prime-time ESPY awards, featuring a suit-and-tied Dirk Nowitzki as an honoree, otherwise shot an air ball with just 55,406 total viewers. ESPN's daytime presentation of the U.S. women's win over France in the World Cup soccer semi-finals easily topped the ESPYs with 96,960 viewers.
In Wednesday's local news derby results, WFAA8 and CBS11 tied for first place at 10 p.m. in total viewers, but WFAA8 had the top spot to itself with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 swept the 6 a.m. competitions and Fox4 did likewise at 5 p.m. The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
"Reality competition" shows generally fare well on summertime Wednesday nights. The glaring exception is NBC's Love in the Wild.
Inheriting 207,771 D-FW viewers from the Peacock's preceding America's Got Talent results hour, Wild plunged to 83,108 to finish fourth at 9 p.m. while a competing CSI: Crime Scene Investigation repeat ran first with the same number of viewers as Talent.
Wild likewise wilted to fourth place among advertiser-craved 18-to-49-year-olds, who also preferred CSI.
The first hour of Fox's So You Think You Can Dance won at 7 p.m. in both measurements, holding off CBS' second place Big Brother 13.
Over on ESPN, the prime-time ESPY awards, featuring a suit-and-tied Dirk Nowitzki as an honoree, otherwise shot an air ball with just 55,406 total viewers. ESPN's daytime presentation of the U.S. women's win over France in the World Cup soccer semi-finals easily topped the ESPYs with 96,960 viewers.
In Wednesday's local news derby results, WFAA8 and CBS11 tied for first place at 10 p.m. in total viewers, but WFAA8 had the top spot to itself with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 swept the 6 a.m. competitions and Fox4 did likewise at 5 p.m. The 6 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
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