Local Nielsen ratings snapshot (Wed., Dec. 6)
12/07/06 03:17 PM
By ED BARK
Seems like old times for once dominant Belo8, which lately has been spanking NBC5 in the 10 p.m. news ratings.
The ABC station won again Wednesday in total homes, making it a half-dozen first-place finishes in the last eight weeknights. As noted here before, NBC5's rapid-fire junk-cast of crime, health scares and thinly disguised infomercials might finally be taking a toll on its Nielsen numbers. Whatever's happening, it going to make for a very competitive February "sweeps," with Belo8's 10 p.m. shows getting a blast of Vitamin B from ABC's recent decision to move Lost back an hour to 9 p.m.
Another station is slumping, too. Ratings for Fox4's Good Day have hit a depression in the last month or so, with Belo8's Daybreak now a serious contender for the runnerup spot behind NBC5. On Wednesday, Daybreak again finished second at 6 a.m. in both homes and 25-to-54-year-olds, the target advertiser audience for news programming.
Belo8 won the 5 and 6 p.m. face-offs by comfortable margins in both audience measurements. Maybe it's Dale Hansen wearing a tie, or as weatherman Pete Delkus has called it, a "costume." Station general manager Mike Devlin recently mandated that all reporters and anchors wear ties on-camera, although he exempted Hansen. But the longtime dean of D-FW sports anchors opted to tie the knot anyway. And Belo8 has been winning ever since, which he might want to note on the air.
On the entertainment front, ABC's Lost replacement, Day Break, drew just 88,060 homes Wednesday, losing even to the CW's competing One Tree Hill on Ch. 33 (90,440 homes). ABC will be cutting Day Break's planned 13-episode run short, likely ending the series later this month instead of in late January as originally planned.
At 7 p..m. the latest finale of CW's America's Next Top Model placed a heady second in both homes and with 18-to-49-year-olds, the preferred advertiser demo for entertainment shows. Model lost only to the return of CBS' King of Queens, which had back-to-back episodes from 7 to 8 p.m.
Also of note: MyNetworkTV's premieres of Wicked Wicked Games and Watch Over Me on Ch. 27 were beaten head-to-head from 7 to 9 p.m. by Ch. 21's TXA 21 local newscast. It outpointed the soaps in both homes and among 18-to-49-year-olds.
Seems like old times for once dominant Belo8, which lately has been spanking NBC5 in the 10 p.m. news ratings.
The ABC station won again Wednesday in total homes, making it a half-dozen first-place finishes in the last eight weeknights. As noted here before, NBC5's rapid-fire junk-cast of crime, health scares and thinly disguised infomercials might finally be taking a toll on its Nielsen numbers. Whatever's happening, it going to make for a very competitive February "sweeps," with Belo8's 10 p.m. shows getting a blast of Vitamin B from ABC's recent decision to move Lost back an hour to 9 p.m.
Another station is slumping, too. Ratings for Fox4's Good Day have hit a depression in the last month or so, with Belo8's Daybreak now a serious contender for the runnerup spot behind NBC5. On Wednesday, Daybreak again finished second at 6 a.m. in both homes and 25-to-54-year-olds, the target advertiser audience for news programming.
Belo8 won the 5 and 6 p.m. face-offs by comfortable margins in both audience measurements. Maybe it's Dale Hansen wearing a tie, or as weatherman Pete Delkus has called it, a "costume." Station general manager Mike Devlin recently mandated that all reporters and anchors wear ties on-camera, although he exempted Hansen. But the longtime dean of D-FW sports anchors opted to tie the knot anyway. And Belo8 has been winning ever since, which he might want to note on the air.
On the entertainment front, ABC's Lost replacement, Day Break, drew just 88,060 homes Wednesday, losing even to the CW's competing One Tree Hill on Ch. 33 (90,440 homes). ABC will be cutting Day Break's planned 13-episode run short, likely ending the series later this month instead of in late January as originally planned.
At 7 p..m. the latest finale of CW's America's Next Top Model placed a heady second in both homes and with 18-to-49-year-olds, the preferred advertiser demo for entertainment shows. Model lost only to the return of CBS' King of Queens, which had back-to-back episodes from 7 to 8 p.m.
Also of note: MyNetworkTV's premieres of Wicked Wicked Games and Watch Over Me on Ch. 27 were beaten head-to-head from 7 to 9 p.m. by Ch. 21's TXA 21 local newscast. It outpointed the soaps in both homes and among 18-to-49-year-olds.
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