Local Nielsen ratings snapshot (Wed., Dec. 20)
12/21/06 01:38 PM
By ED BARK
So how did Wednesday's late night Dallas Mavericks game do on a day dominated by reruns and low holiday season viewing levels?
Well, the Mavs and Seattle Supersonics on Ch. 21 beat everything in sight from 11 p.m. to midnight. But the first 90 minutes of the game, which started at 9:30 p.m., couldn't outdraw any of D-FW's quartet of 10 p.m. newscasts or the first halves of NBC's Tonight Show with Jay Leno and CBS' Late Show with David Letterman.
The game overall had a not-bad 4.6 Nielsen rating (109,480 homes). That's about one-eighth the audience for a typical Dallas Cowboys game, but a blockbuster compared to the TV turnout for Wednesday night's Dallas Stars-Mighty Ducks contest on Ch. 27. It averaged an ice-cold 0.2 rating (4,760 homes) from 9 to 11:30 p.m. What's worse, the last hour of the game had "hashmarks" (no measurable audience) in the Nielsen printouts. That's a disastrously bad showing for a sport that increasingly is having a hard time getting any TV exposure at all. Webcasts here we come.
On the local news front, each of the four major providers got at least one candy cane.
CBS11's 10 p.m. newscast edged NBC5's by one-tenth of a point in total homes. But the Peacock won comfortably at that hour with 25-to-54-year-olds, the prime advertiser target audience for news programming.
NBC5 also notched a commanding total homes win at 6 a.m., but Belo8's Daybreak nipped it for first place in the 25-54 demo.
The Peacock won in homes at 5 and 6 p.m. Fox4 took the top spot with 25-to-54-year-olds at 6 p.m. while Belo8 won in that demo at 5 p.m.
On its third night, the new NBC game show Identity rebounded from a mediocre Tuesday to claim first place from 7 to 8 p.m. in homes and with 18-to-49-year-olds, the main advertiser target for entertainment programming.
So how did Wednesday's late night Dallas Mavericks game do on a day dominated by reruns and low holiday season viewing levels?
Well, the Mavs and Seattle Supersonics on Ch. 21 beat everything in sight from 11 p.m. to midnight. But the first 90 minutes of the game, which started at 9:30 p.m., couldn't outdraw any of D-FW's quartet of 10 p.m. newscasts or the first halves of NBC's Tonight Show with Jay Leno and CBS' Late Show with David Letterman.
The game overall had a not-bad 4.6 Nielsen rating (109,480 homes). That's about one-eighth the audience for a typical Dallas Cowboys game, but a blockbuster compared to the TV turnout for Wednesday night's Dallas Stars-Mighty Ducks contest on Ch. 27. It averaged an ice-cold 0.2 rating (4,760 homes) from 9 to 11:30 p.m. What's worse, the last hour of the game had "hashmarks" (no measurable audience) in the Nielsen printouts. That's a disastrously bad showing for a sport that increasingly is having a hard time getting any TV exposure at all. Webcasts here we come.
On the local news front, each of the four major providers got at least one candy cane.
CBS11's 10 p.m. newscast edged NBC5's by one-tenth of a point in total homes. But the Peacock won comfortably at that hour with 25-to-54-year-olds, the prime advertiser target audience for news programming.
NBC5 also notched a commanding total homes win at 6 a.m., but Belo8's Daybreak nipped it for first place in the 25-54 demo.
The Peacock won in homes at 5 and 6 p.m. Fox4 took the top spot with 25-to-54-year-olds at 6 p.m. while Belo8 won in that demo at 5 p.m.
On its third night, the new NBC game show Identity rebounded from a mediocre Tuesday to claim first place from 7 to 8 p.m. in homes and with 18-to-49-year-olds, the main advertiser target for entertainment programming.
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