Local Nielsen ratings snapshot and May sweeps wrapup (Thurs., May 24)
05/25/07 10:43 AM
By ED BARK
Network reruns hit the ground running Thursday, so we'll mostly give you some more May sweeps ratings odds and ends after first noting a bit of a switch in the 10 p.m. news rankings.
Belo8 again won in both total homes and with 25-to-54-year-olds, the key advertiser target audience for news programming. But CBS11 logged a rare second place finish in both measurements, knocking NBC5 into third.
Then again, the Peacock's late night newser got next to nothing to work with at 9 p.m. NBC's burn-off return of the canceled Studio 60 on the Sunset Strip drew just 52,360 D-FW homes to finish a distant fourth opposite repeats on CBS and ABC, and Fox4's 9 p.m. newscast.
Fox4 continued its winning ways at 6 a.m., topping the field in homes and with 25-to-54-year-olds. And Belo8 did likewise at 5 and 6 p.m.
Now for some May sweeps postscripts:
***At 6:30 p.m., CBS11's Wheel of Fortune managed a narrow win in total homes against Belo8's Entertainment Tonight. But the longrunning game show fell to a fifth place tie with Fox4's Access Hollywood and TXA21's King of Queens repeats among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. Tying for first in that demo were ET and Univision23's Duelo de Pasiones, followed by CW33's repeats of The Simpsons and NBC5's Extra.
***Fox4's Live with Regis & Kelly took the hotly competitive 9 to 10 a.m. slot in total homes, edging Belo8's homegrown Good Morning Texas. GMT slipped to fourth with 18-to-49-year-olds, where the top three finishers were Univision23's Casos de Familia, Regis & Kelly and CW33's Jerry Springer.
***Belo8's Oprah Winfrey Show maintained its solid hold on first place in the 4 to 5 p.m. competition, easily winning in both ratings measurements. Fox4's Judge Judy placed second in total homes, but fourth with 18-to-49-year-olds. Univision23's Primer Impacto was the runnerup to Oprah among 18-to-49-year-olds, with CW33's Reba repeats holding down third.
***The ABC World News with Charles Gibson handily won at 5:30 in total homes and among the key news target audience of 25-to-54-year-olds. The CBS Evening News with Katie Couric had another tough sweeps, finishing fifth in homes and tying for sixth in the 25-to-54 demo with TXA21's repeats of My Wife and Kids.
Network reruns hit the ground running Thursday, so we'll mostly give you some more May sweeps ratings odds and ends after first noting a bit of a switch in the 10 p.m. news rankings.
Belo8 again won in both total homes and with 25-to-54-year-olds, the key advertiser target audience for news programming. But CBS11 logged a rare second place finish in both measurements, knocking NBC5 into third.
Then again, the Peacock's late night newser got next to nothing to work with at 9 p.m. NBC's burn-off return of the canceled Studio 60 on the Sunset Strip drew just 52,360 D-FW homes to finish a distant fourth opposite repeats on CBS and ABC, and Fox4's 9 p.m. newscast.
Fox4 continued its winning ways at 6 a.m., topping the field in homes and with 25-to-54-year-olds. And Belo8 did likewise at 5 and 6 p.m.
Now for some May sweeps postscripts:
***At 6:30 p.m., CBS11's Wheel of Fortune managed a narrow win in total homes against Belo8's Entertainment Tonight. But the longrunning game show fell to a fifth place tie with Fox4's Access Hollywood and TXA21's King of Queens repeats among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. Tying for first in that demo were ET and Univision23's Duelo de Pasiones, followed by CW33's repeats of The Simpsons and NBC5's Extra.
***Fox4's Live with Regis & Kelly took the hotly competitive 9 to 10 a.m. slot in total homes, edging Belo8's homegrown Good Morning Texas. GMT slipped to fourth with 18-to-49-year-olds, where the top three finishers were Univision23's Casos de Familia, Regis & Kelly and CW33's Jerry Springer.
***Belo8's Oprah Winfrey Show maintained its solid hold on first place in the 4 to 5 p.m. competition, easily winning in both ratings measurements. Fox4's Judge Judy placed second in total homes, but fourth with 18-to-49-year-olds. Univision23's Primer Impacto was the runnerup to Oprah among 18-to-49-year-olds, with CW33's Reba repeats holding down third.
***The ABC World News with Charles Gibson handily won at 5:30 in total homes and among the key news target audience of 25-to-54-year-olds. The CBS Evening News with Katie Couric had another tough sweeps, finishing fifth in homes and tying for sixth in the 25-to-54 demo with TXA21's repeats of My Wife and Kids.
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