Local Nielsen ratings snapshot (Thurs., March 1)
03/02/07 01:10 PM
By ED BARK
Fox's American Idol and its new hit running mate, Are You Smarter Than a 5th Grader?, leveled a mix of firstrun and repeat programming Thursday.
Boffo numbers for those two shows again aided Fox4's 9 p.m. local news, which cruised to easy wins in homes and the two key advertiser target audiences -- 18-to-49-year-olds and 25-to-54-year-olds.
Idol's latest results show amassed 373,660 homes, with Smarter Than a 5th Grader retaining 345,100 of them in its first one-hour episode. Fox already has ordered four additional hours of the Jeff Foxworthy-hosted gamer.
The Dallas Mavericks-Cleveland Cavaliers game on TXA21 drew 126,140 homes, enough to beat all competing NBC shows except My Name is Earl.
On the local news front, Belo8 and NBC5 shared first-place finishes at 10 p.m. The ABC station easily won in homes but the Peacock had a slim victory among 25-to-54-year-olds, the preferred advertiser audience for news programming. Fox4's 10 p.m. newscast recorded a rare second-place finish in homes, leaving NBC5 an unaccustomed third.
Fox4's Good Day emerged at least briefly from its early morning slump to win at 6 a.m. in both homes and with 25-to-54-year-olds.
Belo8 had twin wins at 6 p.m. and also placed first at 5 p.m. in homes. NBC5 led the pack at 5 p.m. with 25-to-54-year-olds.
Fox's American Idol and its new hit running mate, Are You Smarter Than a 5th Grader?, leveled a mix of firstrun and repeat programming Thursday.
Boffo numbers for those two shows again aided Fox4's 9 p.m. local news, which cruised to easy wins in homes and the two key advertiser target audiences -- 18-to-49-year-olds and 25-to-54-year-olds.
Idol's latest results show amassed 373,660 homes, with Smarter Than a 5th Grader retaining 345,100 of them in its first one-hour episode. Fox already has ordered four additional hours of the Jeff Foxworthy-hosted gamer.
The Dallas Mavericks-Cleveland Cavaliers game on TXA21 drew 126,140 homes, enough to beat all competing NBC shows except My Name is Earl.
On the local news front, Belo8 and NBC5 shared first-place finishes at 10 p.m. The ABC station easily won in homes but the Peacock had a slim victory among 25-to-54-year-olds, the preferred advertiser audience for news programming. Fox4's 10 p.m. newscast recorded a rare second-place finish in homes, leaving NBC5 an unaccustomed third.
Fox4's Good Day emerged at least briefly from its early morning slump to win at 6 a.m. in both homes and with 25-to-54-year-olds.
Belo8 had twin wins at 6 p.m. and also placed first at 5 p.m. in homes. NBC5 led the pack at 5 p.m. with 25-to-54-year-olds.
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