Local Nielsen ratings snapshot (Tues., Dec. 15) -- although it's been said many times, many ways, crime pays (on CBS)
12/16/09 09:01 AM
By ED BARK
CBS wrapped its holiday season programming in body bags Tuesday night, with new episodes of NCIS, NCIS: Los Angeles and The Good Wife making merry, merry in the D-FW Nielsen ratings.
All three dramas easily won their time slots in total viewers, with NCIS again leading the way as the night's most-watched attraction (339,315 viewers). NCIS and Good Wife also were tops among advertiser-favored 18-to-49-year-olds. But NCIS: Los Angeles was tripped up by the second hour of NBC's The Sing-Off, which narrowly took the gold in that key demographic.
ABC's seasonal reprise of A Charlie Brown Christmas, preempted last week by WFAA8's Good Morning Texas After Dark, hung tough in the 7 p.m. hour with a runner-up finish in both ratings measurements. The network then plunged to fourth place with new episodes of Scrubs and Better Off Ted, and a rerun of The Forgotten.
CBS11's 10 p.m. newscast again benefited from CBS' potent prime-time lineup, edging a trampolining WFAA8 for first place in total viewers while tying NBC5 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
There was another first-place tie at 6 a.m., with Fox4 and NBC5 sharing the total viewers gold. Fox4 then nipped both the Peacock and WFAA8 for the top spot with 25-to-54-year-olds.
Fox4 and NBC5 also split the local newscast spoils at 5 p.m., where the Peacock ran first in total viewers and Fox4 won in the 25-to-54 demographic.
WFAA8 scored its only first of the day with a 6 p.m. win in total viewers. The race among 25-to-54-year-olds ended in a three-way tie among Fox4, NBC5 and CBS11.
CBS wrapped its holiday season programming in body bags Tuesday night, with new episodes of NCIS, NCIS: Los Angeles and The Good Wife making merry, merry in the D-FW Nielsen ratings.
All three dramas easily won their time slots in total viewers, with NCIS again leading the way as the night's most-watched attraction (339,315 viewers). NCIS and Good Wife also were tops among advertiser-favored 18-to-49-year-olds. But NCIS: Los Angeles was tripped up by the second hour of NBC's The Sing-Off, which narrowly took the gold in that key demographic.
ABC's seasonal reprise of A Charlie Brown Christmas, preempted last week by WFAA8's Good Morning Texas After Dark, hung tough in the 7 p.m. hour with a runner-up finish in both ratings measurements. The network then plunged to fourth place with new episodes of Scrubs and Better Off Ted, and a rerun of The Forgotten.
CBS11's 10 p.m. newscast again benefited from CBS' potent prime-time lineup, edging a trampolining WFAA8 for first place in total viewers while tying NBC5 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
There was another first-place tie at 6 a.m., with Fox4 and NBC5 sharing the total viewers gold. Fox4 then nipped both the Peacock and WFAA8 for the top spot with 25-to-54-year-olds.
Fox4 and NBC5 also split the local newscast spoils at 5 p.m., where the Peacock ran first in total viewers and Fox4 won in the 25-to-54 demographic.
WFAA8 scored its only first of the day with a 6 p.m. win in total viewers. The race among 25-to-54-year-olds ended in a three-way tie among Fox4, NBC5 and CBS11.
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