Local Nielsen ratings snapshot (Mon., May 24) -- Dancing, CBS biggies beat end games for 24, Law & Order
05/25/10 09:47 AM
By ED BARK
The last Monday night of the May "sweeps" had big doings on all four major broadcast networks. Let's break it down.
ABC's one-hour Dancing with the Stars performance edition, prequel to Tuesday's finale, easily won the 7 p.m. hour with 420,751 D-FW viewers. That also was Monday's biggest haul, with Dancing prevailing by a lesser margin among advertiser-courted 18-to-49-year-olds.
The season finales of CBS' Two and a Half Men and The Big Bang Theory controlled the 8 to 9 p.m. competition with 373,247 and 413,964 total viewers respectively. Comedy likewise was king with 18-to-49-year-olds.
CBS' CSI: Miami, likewise a season finale, won the 9 p.m. hour with 312,170 total viewers while also nipping the second hour of ABC's The Bachelorette premiere in the 18-to-49-year-old demographic.
Fox's 24, which ended its eight-season run with Jack Bauer on the lam again, closed out with 244,307 total viewers to run second overall from 7 to 9 p.m. It also took the silver with 18-to-49-year-olds.
NBC's Law & Order, ending its historic 20-season run, limped in with 156,085 total viewers, beating only Fox4's 9 p.m. local newscast among the Big Four networks. L&O also claimed the bronze among 18-to-49-year-olds.
The local news battle heated to another boil at 10 p.m., where CBS11 and WFAA8 continue to run neck-and-neck through 18 weekdays of the 20-day sweeps. CBS11 won Monday's battle in total viewers, edging WFAA8 by a score of 203,589 to 190,016, with NBC5 a competitive third (176,444 viewers).
But the Peacock won by a solid margin among 25-to-54-year-olds, the main advertiser target audience for news programming. With just two sweeps days left to be counted, NBC5 has a great chance to finish either first or second in this key demographic during the first non-Olympics sweeps period helmed by its still relatively new anchor team of Brian Curtis and Meredith Land. CBS11 and WFAA8 also could take the gold or the silver in an exceedingly close three-way competition.
At 6 a.m., NBC5 strengthened its grip on two possible golds with a doubleheader sweep of arch rival Fox4. It remains very close, though.
CBS11 won at 6 p.m. in total viewers and tied for the top spot with NBC5 at 5 p.m.
Fox4 took first at 6 p.m. among 25-to-54-year-olds and shared the gold with CBS11 at 5 p.m.
The last Monday night of the May "sweeps" had big doings on all four major broadcast networks. Let's break it down.
ABC's one-hour Dancing with the Stars performance edition, prequel to Tuesday's finale, easily won the 7 p.m. hour with 420,751 D-FW viewers. That also was Monday's biggest haul, with Dancing prevailing by a lesser margin among advertiser-courted 18-to-49-year-olds.
The season finales of CBS' Two and a Half Men and The Big Bang Theory controlled the 8 to 9 p.m. competition with 373,247 and 413,964 total viewers respectively. Comedy likewise was king with 18-to-49-year-olds.
CBS' CSI: Miami, likewise a season finale, won the 9 p.m. hour with 312,170 total viewers while also nipping the second hour of ABC's The Bachelorette premiere in the 18-to-49-year-old demographic.
Fox's 24, which ended its eight-season run with Jack Bauer on the lam again, closed out with 244,307 total viewers to run second overall from 7 to 9 p.m. It also took the silver with 18-to-49-year-olds.
NBC's Law & Order, ending its historic 20-season run, limped in with 156,085 total viewers, beating only Fox4's 9 p.m. local newscast among the Big Four networks. L&O also claimed the bronze among 18-to-49-year-olds.
The local news battle heated to another boil at 10 p.m., where CBS11 and WFAA8 continue to run neck-and-neck through 18 weekdays of the 20-day sweeps. CBS11 won Monday's battle in total viewers, edging WFAA8 by a score of 203,589 to 190,016, with NBC5 a competitive third (176,444 viewers).
But the Peacock won by a solid margin among 25-to-54-year-olds, the main advertiser target audience for news programming. With just two sweeps days left to be counted, NBC5 has a great chance to finish either first or second in this key demographic during the first non-Olympics sweeps period helmed by its still relatively new anchor team of Brian Curtis and Meredith Land. CBS11 and WFAA8 also could take the gold or the silver in an exceedingly close three-way competition.
At 6 a.m., NBC5 strengthened its grip on two possible golds with a doubleheader sweep of arch rival Fox4. It remains very close, though.
CBS11 won at 6 p.m. in total viewers and tied for the top spot with NBC5 at 5 p.m.
Fox4 took first at 6 p.m. among 25-to-54-year-olds and shared the gold with CBS11 at 5 p.m.
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