Local Nielsen ratings snapshot (Wed., July 14) -- "reality" flexes while CW33 news provides at least one eye-catching stat
07/15/10 08:56 AM
By ED BARK
Continued strong ratings for CBS' Big Brother 12 and another big turnout for NBC's America's Got Talent paced Wednesday's prime-time Nielsens.
BB12 lured 176,444 D-FW viewers in the 7 p.m. hour to beat both the first hour of Fox's So You Think You Can Dance (156,085) and NBC's Minute to Win It (149,299). The CBS perennial also topped the field among advertiser-coveted 18-to-49-year-olds, and was Wednesday's overall most-watched program in that key demographic.
Talent had Wednesday's most total viewers, cruising with an audience of 298,597 at 8 p.m. It also edged Dance from 8 to 9 p.m. among 18-to-49-year-olds. NBC's Law & Order: SVU repeat won in both ratings measurements at 9 p.m.
Over on ESPN, the annual ESPY awards, hosted by a game and generally funny Seth Meyers, averaged a less than stellar 81,436 viewers.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
NBC5 edged Fox4 for both top spots at 6 a.m. while CBS11 had a rare sweep of both the 5 and 6 p.m. races.
Also of note: CW33 targets a younger audience for its 9 p.m. newscasts. And among 18-to-49-year-olds Wednesday, it had appreciably more viewers (35,878) than any of the 5 and 6 p.m. newscasts on Fox4, NBC5, WFAA8 and CBS11.
CW33 also did fairly well with 25-to-54-year-olds, outdrawing NBC5 and WFAA8 at 5 p.m. and Fox4 and NBC5 at 6 p.m.
Continued strong ratings for CBS' Big Brother 12 and another big turnout for NBC's America's Got Talent paced Wednesday's prime-time Nielsens.
BB12 lured 176,444 D-FW viewers in the 7 p.m. hour to beat both the first hour of Fox's So You Think You Can Dance (156,085) and NBC's Minute to Win It (149,299). The CBS perennial also topped the field among advertiser-coveted 18-to-49-year-olds, and was Wednesday's overall most-watched program in that key demographic.
Talent had Wednesday's most total viewers, cruising with an audience of 298,597 at 8 p.m. It also edged Dance from 8 to 9 p.m. among 18-to-49-year-olds. NBC's Law & Order: SVU repeat won in both ratings measurements at 9 p.m.
Over on ESPN, the annual ESPY awards, hosted by a game and generally funny Seth Meyers, averaged a less than stellar 81,436 viewers.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
NBC5 edged Fox4 for both top spots at 6 a.m. while CBS11 had a rare sweep of both the 5 and 6 p.m. races.
Also of note: CW33 targets a younger audience for its 9 p.m. newscasts. And among 18-to-49-year-olds Wednesday, it had appreciably more viewers (35,878) than any of the 5 and 6 p.m. newscasts on Fox4, NBC5, WFAA8 and CBS11.
CW33 also did fairly well with 25-to-54-year-olds, outdrawing NBC5 and WFAA8 at 5 p.m. and Fox4 and NBC5 at 6 p.m.
|