Local Nielsen ratings snapshot (Fri.-Sun., March 12-14) -- HBO's The Pacific tops Sunday's cable charts
03/15/10 11:38 AM
By ED BARK
HBO's Sunday launch of its 10-part The Pacific topped all competing cable programming despite the premium pay network's visibility in only about one-quarter or fewer of D-FW homes.
Pacific's first hour, at 8 p.m., drew 67,863 total viewers in trailing the Big 4 broadcast networks plus Univision 23. The top draw at 8 p.m. was ABC's Desperate Housewives, which had 264,666 viewers to hold off CBS' Undercover Boss (237,521 viewers).
Not surprisingly, The Pacific's appeal was decidedly generational. It had 41,189 viewers in the 35-to-64 age group and 6,767 in the 18-to-34 demographic, according to local Nielsen numbers. Cumulative numbers for The Pacific likely will be significantly higher. The miniseries also will be available On Demand.
Sunday night also marked the premieres of NBC's Minute to Win It and Fox's Sons of Tucson plus the Season 3 debut of the Peacock's Celebrity Apprentice.
The 6 p.m. hour of Minute to Win It, hosted by Food Network personality Guy Fieri, drew just 61,077 total viewers in running fourth overall among the Big 4 broadcast networks. It improved to 128,940 viewers for a second new hour at 7 p.m., good enough to beat CBS' competing The Amazing Race. Among advertiser-coveted 18-to-49-year-olds, Minute beat CBS' 60 Minutes at 6 p.m. while also running third at 7 p.m.
The Peacock's Celebrity Apprentice had 156,085 total viewers from 8 to 10 p.m., finishing third overall. Among 18-to-49-year-olds, it was beaten by Fox's Family Guy CBS' Undercover Boss and ABC's Desperate Housewives in the 8 p.m. hour but outdrew all comers from 9 to 10 p.m.
Sons of Tucson (101,795 total viewers) flopped in its 8:30 p.m. premiere, losing half the audience of the preceding Family Guy to finish fourth in both ratings measurements.
CBS' one-hour NCAA basketball tournament selection show, which ran from 5 to 6 p.m., managed just 54,290 total viewers to trail local newscasts on both WFAA8 and Fox4. It won the hour, however, among 18-to-49-yeear-olds.
On Saturday night, the Dallas Mavericks' 13-game winning streak came to a thudding end with an embarrassing 34-point home loss to the woeful New York Icks. A total of 128,940 viewers watched the carnage on Fox Sports Southwest, giving the Mavs an across-the-board ratings win against everything except Fox's 8 to 9 p.m. edition of America's Most Wanted (176,444 viewers).
Friday night brought former Dallas Cowboys star Emmitt Smith's episode of NBC's weepy Who Do You Think You Are? genealogy show. It drew 128,940 viewers in the 7 p.m. hour to run second to CBS' Ghost Whisperer (142,512 viewers). It was the same order of finish with 18-to-49-year-olds.
In Friday's local news derby tallies, WFAA8 and CBS11 shared firsts at 10 p.m. WFAA8 had a narrow win in total viewers and CBS likewise squeaked by among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 as usual dominated the 6 a.m. competitions with the twin wins. So much so that its waker upper had more 25-to-54-year-old viewers than the station's 5, 6 or 10 p.m. editions. And in total viewers, the 6 a.m. show matched the 10 p.m. haul while outdrawing NBC5's two early evening editions.
WFAA8 won at 6 p.m. in total viewers and shared the gold with CBS11 among 25-to-54-year-olds. NBC5 took first at 5 p.m. in total viewers, but Fox4 had the edge with 25-to-54-year-olds.
HBO's Sunday launch of its 10-part The Pacific topped all competing cable programming despite the premium pay network's visibility in only about one-quarter or fewer of D-FW homes.
Pacific's first hour, at 8 p.m., drew 67,863 total viewers in trailing the Big 4 broadcast networks plus Univision 23. The top draw at 8 p.m. was ABC's Desperate Housewives, which had 264,666 viewers to hold off CBS' Undercover Boss (237,521 viewers).
Not surprisingly, The Pacific's appeal was decidedly generational. It had 41,189 viewers in the 35-to-64 age group and 6,767 in the 18-to-34 demographic, according to local Nielsen numbers. Cumulative numbers for The Pacific likely will be significantly higher. The miniseries also will be available On Demand.
Sunday night also marked the premieres of NBC's Minute to Win It and Fox's Sons of Tucson plus the Season 3 debut of the Peacock's Celebrity Apprentice.
The 6 p.m. hour of Minute to Win It, hosted by Food Network personality Guy Fieri, drew just 61,077 total viewers in running fourth overall among the Big 4 broadcast networks. It improved to 128,940 viewers for a second new hour at 7 p.m., good enough to beat CBS' competing The Amazing Race. Among advertiser-coveted 18-to-49-year-olds, Minute beat CBS' 60 Minutes at 6 p.m. while also running third at 7 p.m.
The Peacock's Celebrity Apprentice had 156,085 total viewers from 8 to 10 p.m., finishing third overall. Among 18-to-49-year-olds, it was beaten by Fox's Family Guy CBS' Undercover Boss and ABC's Desperate Housewives in the 8 p.m. hour but outdrew all comers from 9 to 10 p.m.
Sons of Tucson (101,795 total viewers) flopped in its 8:30 p.m. premiere, losing half the audience of the preceding Family Guy to finish fourth in both ratings measurements.
CBS' one-hour NCAA basketball tournament selection show, which ran from 5 to 6 p.m., managed just 54,290 total viewers to trail local newscasts on both WFAA8 and Fox4. It won the hour, however, among 18-to-49-yeear-olds.
On Saturday night, the Dallas Mavericks' 13-game winning streak came to a thudding end with an embarrassing 34-point home loss to the woeful New York Icks. A total of 128,940 viewers watched the carnage on Fox Sports Southwest, giving the Mavs an across-the-board ratings win against everything except Fox's 8 to 9 p.m. edition of America's Most Wanted (176,444 viewers).
Friday night brought former Dallas Cowboys star Emmitt Smith's episode of NBC's weepy Who Do You Think You Are? genealogy show. It drew 128,940 viewers in the 7 p.m. hour to run second to CBS' Ghost Whisperer (142,512 viewers). It was the same order of finish with 18-to-49-year-olds.
In Friday's local news derby tallies, WFAA8 and CBS11 shared firsts at 10 p.m. WFAA8 had a narrow win in total viewers and CBS likewise squeaked by among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 as usual dominated the 6 a.m. competitions with the twin wins. So much so that its waker upper had more 25-to-54-year-old viewers than the station's 5, 6 or 10 p.m. editions. And in total viewers, the 6 a.m. show matched the 10 p.m. haul while outdrawing NBC5's two early evening editions.
WFAA8 won at 6 p.m. in total viewers and shared the gold with CBS11 among 25-to-54-year-olds. NBC5 took first at 5 p.m. in total viewers, but Fox4 had the edge with 25-to-54-year-olds.
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