Local Nielsen ratings snapshot (Fri.-Sun., March 27-29) -- Woods' 18th hole win paces big sports Sunday
03/30/09 10:18 AM
By ED BARK
NBC had a Tiger in its tank for the climactic 15 minutes of the Arnold Palmer Invitational Sunday.
Tiger Woods' winning birdie putt on the 18th hole drew 239,148 D-FW viewers between 6:45 and 7 p.m. Sunday. That outpointed all competing programming before NBC's following episode of Kings plummeted to just 73,073 viewers to run fourth from 7 to 8 p.m.
CBS's concluding Sweet 16 game Sunday, a marquee matchup between Oklahoma and North Carolina (and respective star players Blake Griffin and Taylor Hansbrough), averaged 205,933 viewers from late afternoon to 6:10 p.m. The potential viewer haul was hurt by North Carolina's dominance from start to finish in a game that wasn't as close as its 72-60 score.
Also on Sunday, the Dallas Mavericks had their usual fainting spell on ABC's national stage, losing lopsidedly at Cleveland while 119,574 viewers either watched or covered their eyes. Fox's latest Sunday afternoon NASCAR Sprint Cup race averaged 112,931 viewers, but outdrew the Mavs during the time the two events overlapped.
In Friday's local news derby, WFAA8 again controlled the 10 p.m. ratings in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11's newscast was pushed well past its starting time by NCAA basketball coverage.
The 6 a.m. golds were split between Fox4, on top in total viewers, and NBC5, first with 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. while the 6 p.m. spoils went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
NBC had a Tiger in its tank for the climactic 15 minutes of the Arnold Palmer Invitational Sunday.
Tiger Woods' winning birdie putt on the 18th hole drew 239,148 D-FW viewers between 6:45 and 7 p.m. Sunday. That outpointed all competing programming before NBC's following episode of Kings plummeted to just 73,073 viewers to run fourth from 7 to 8 p.m.
CBS's concluding Sweet 16 game Sunday, a marquee matchup between Oklahoma and North Carolina (and respective star players Blake Griffin and Taylor Hansbrough), averaged 205,933 viewers from late afternoon to 6:10 p.m. The potential viewer haul was hurt by North Carolina's dominance from start to finish in a game that wasn't as close as its 72-60 score.
Also on Sunday, the Dallas Mavericks had their usual fainting spell on ABC's national stage, losing lopsidedly at Cleveland while 119,574 viewers either watched or covered their eyes. Fox's latest Sunday afternoon NASCAR Sprint Cup race averaged 112,931 viewers, but outdrew the Mavs during the time the two events overlapped.
In Friday's local news derby, WFAA8 again controlled the 10 p.m. ratings in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11's newscast was pushed well past its starting time by NCAA basketball coverage.
The 6 a.m. golds were split between Fox4, on top in total viewers, and NBC5, first with 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. while the 6 p.m. spoils went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
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