Local Nielsen ratings snapshot (Mon., Aug. 23) -- near no-hitter returns Rangers to ratings dominance; Fox4 waker-upper benefits most from big back to school day
08/24/10 11:43 AM
By ED BARK
The Texas Rangers returned home Monday night to renewed ratings prosperity and a one-hit shutout of the Twins that was a no-hitter with one out in the ninth.
The first-place North Texas 9 averaged a nice-sized 237,521 D-FW viewers in outdrawing all competing prime-time programming, including NBC's two-hour Miss Universe pageant (108,581 viewers). A peak audience of 339,315 watched the Twins' Joe Mauer single to centerfield for his team's only hit in a 4-0 loss.
Monday also marked back-to-school day. And Fox4's Good Day celebrated by coming close to doubling its total viewers from the previous Monday in the most-watched 6 to 7 a.m. segment. Fox4 also more than tripled its number of 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Only downtrodden CBS11, in a renewed deep slump while searching for a new female co-anchor, failed to increase its total audience on back to school day. Here are the 6 to 7 a.m. results, with the previous Monday's viewer totals in parentheses:
TOTAL VIEWERS
Fox4 -- 108,581 (61,077)
NBC5 -- 88,222 (67,863)
WFAA8 -- 67,863 (61,077)
CBS11 -- 20,359 (27,145)
25-to-54-YEAR-OLDS
Fox4 -- 79,794 (21,483)
NBC5 -- 49,104 (27,621)
WFAA8 -- 30,690 (30,690)
CBS11 -- 9,207 (12,276)
In Monday's other local news derby results, NBC5 won at 10 p.m. in both ratings measurements while CBS11 swept the 6 p.m. competitions.
The 5 p.m. golds were split between WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
The Texas Rangers returned home Monday night to renewed ratings prosperity and a one-hit shutout of the Twins that was a no-hitter with one out in the ninth.
The first-place North Texas 9 averaged a nice-sized 237,521 D-FW viewers in outdrawing all competing prime-time programming, including NBC's two-hour Miss Universe pageant (108,581 viewers). A peak audience of 339,315 watched the Twins' Joe Mauer single to centerfield for his team's only hit in a 4-0 loss.
Monday also marked back-to-school day. And Fox4's Good Day celebrated by coming close to doubling its total viewers from the previous Monday in the most-watched 6 to 7 a.m. segment. Fox4 also more than tripled its number of 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Only downtrodden CBS11, in a renewed deep slump while searching for a new female co-anchor, failed to increase its total audience on back to school day. Here are the 6 to 7 a.m. results, with the previous Monday's viewer totals in parentheses:
TOTAL VIEWERS
Fox4 -- 108,581 (61,077)
NBC5 -- 88,222 (67,863)
WFAA8 -- 67,863 (61,077)
CBS11 -- 20,359 (27,145)
25-to-54-YEAR-OLDS
Fox4 -- 79,794 (21,483)
NBC5 -- 49,104 (27,621)
WFAA8 -- 30,690 (30,690)
CBS11 -- 9,207 (12,276)
In Monday's other local news derby results, NBC5 won at 10 p.m. in both ratings measurements while CBS11 swept the 6 p.m. competitions.
The 5 p.m. golds were split between WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
|