Local Nielsen ratings snapshot (Tues., March 10) -- Idol, Fox4 news flatten prime-time foes
03/11/09 11:38 AM
By ED BARK
Fox's American Idol and Fox4's 9 p.m. newscast feasted on easy pickings Tuesday night, with CBS in wall-to-wall reruns and ABC and NBC as usual offering token resistance.
Idol's first two-hour sing-off among the show's Final 13 amassed 531,440 D-FW viewers from 7 to 9 p.m. opposite CBS' repeat pairing of NCIS (a still respectable 325,507 viewers) and The Mentalist (338,793 viewers).
The gap was more decisive among advertiser-coveted 18-to-49-year-olds, with Idol drawing 236,608 viewers in this age range to thump NCIS (106,960) and Mentalist (123,166).
Fox4's 9 p.m. local newscast also reigned with 405,223 total viewers, beating CBS' runnerup rerun of Without A Trace (298,935). The newscast likewise romped among 18-to-49-year-olds.
ABC trailed badly all night with a lineup of Homeland Security, two Scrubs repeats and Prime Time: What Would You Do?. Third place NBC also had problems drawing a crowd with its two-hour Biggest Loser and a new episode of Law & Order: SVU.
Over on TXA21, the Dallas Mavericks' man-up road win against the nearly eclipsed Phoenix Suns averaged 106,288 total viewers from 9 to 11:30 p.m.
In the daily local news derby, WFAA8 overcame a skimpy lead-in from Prime Time to win the 10 p.m. Nielsens in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 ran second at that hour in total viewers, but slipped to third place with 25-to-54-year-olds, behind Fox4.
At 6 a.m., Fox4 and NBC5 tied for first in total viewers, with the Peacock taking the gold among 25-to-54-year-olds. WFAA8's early morning woes continued with a pair of fourth place finishes behind CBS11.
WFAA8 narrowly won at 6 p.m. in both ratings measurements; NBC5 ran the table at 5 p.m.
Fox's American Idol and Fox4's 9 p.m. newscast feasted on easy pickings Tuesday night, with CBS in wall-to-wall reruns and ABC and NBC as usual offering token resistance.
Idol's first two-hour sing-off among the show's Final 13 amassed 531,440 D-FW viewers from 7 to 9 p.m. opposite CBS' repeat pairing of NCIS (a still respectable 325,507 viewers) and The Mentalist (338,793 viewers).
The gap was more decisive among advertiser-coveted 18-to-49-year-olds, with Idol drawing 236,608 viewers in this age range to thump NCIS (106,960) and Mentalist (123,166).
Fox4's 9 p.m. local newscast also reigned with 405,223 total viewers, beating CBS' runnerup rerun of Without A Trace (298,935). The newscast likewise romped among 18-to-49-year-olds.
ABC trailed badly all night with a lineup of Homeland Security, two Scrubs repeats and Prime Time: What Would You Do?. Third place NBC also had problems drawing a crowd with its two-hour Biggest Loser and a new episode of Law & Order: SVU.
Over on TXA21, the Dallas Mavericks' man-up road win against the nearly eclipsed Phoenix Suns averaged 106,288 total viewers from 9 to 11:30 p.m.
In the daily local news derby, WFAA8 overcame a skimpy lead-in from Prime Time to win the 10 p.m. Nielsens in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 ran second at that hour in total viewers, but slipped to third place with 25-to-54-year-olds, behind Fox4.
At 6 a.m., Fox4 and NBC5 tied for first in total viewers, with the Peacock taking the gold among 25-to-54-year-olds. WFAA8's early morning woes continued with a pair of fourth place finishes behind CBS11.
WFAA8 narrowly won at 6 p.m. in both ratings measurements; NBC5 ran the table at 5 p.m.
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