Local Nielsen ratings snapshot (Mon., Dec. 12) -- NBC returns to the living with (urp) Fear Factor
12/13/11 10:11 AM
By ED BARK
Ratings-famished NBC mounted a two-pronged Fear Factor attack Monday night, reaping roughly double the audiences it had been getting for The Sing-Off.
FF's return, after a five-year death sentence, won both the 7 and 8 p.m. slots in D-FW among advertiser-craved 18-to-49-year-olds. Competition included new episodes of three of CBS' four comedies, a first-run hour of Terra Nova on Fox and ABC's pair of Christmas clip shows.
In the total viewer Nielsens, FF ran a solid second behind the CBS sitcoms. CBS' Two and a Half Men again was the night's biggest overall draw with 291,286 viewers, with the 8 p.m. hour of FF giving NBC its best showing with 223,545 viewers.
NBC's new 9 p.m. hour of Rock Center with Brian Williams didn't benefit much, running fourth at 9 p.m. among the Big Four broadcast networks with 88,063 viewers. It's probably logical to assume that the crossover between FF and Rock Center viewers is sub-minimal. The NBC news hour also placed fourth with 18-to-49-year-olds.
In local news derby results, CBS11 topped the 10 p.m. field in total viewers, with WFAA8 winning among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. spoils were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
CBS11 won at 6 p.m. in total viewers; Fox4 otherwise dominated with a first place finish at that hour among 25-to-54-year-olds and a sweep of the 5 p.m. competitions.
LOCAL NEWS NOTE: WFAA8 news director Michael Valentine confirms that the station has hired former NBC5 reporter Susy Solis as a freelancer. She had a story over the weekend on the death of a Balch Springs police officer. Solis was let go by NBC5 in mid-October after a four-year tenure.
Ratings-famished NBC mounted a two-pronged Fear Factor attack Monday night, reaping roughly double the audiences it had been getting for The Sing-Off.
FF's return, after a five-year death sentence, won both the 7 and 8 p.m. slots in D-FW among advertiser-craved 18-to-49-year-olds. Competition included new episodes of three of CBS' four comedies, a first-run hour of Terra Nova on Fox and ABC's pair of Christmas clip shows.
In the total viewer Nielsens, FF ran a solid second behind the CBS sitcoms. CBS' Two and a Half Men again was the night's biggest overall draw with 291,286 viewers, with the 8 p.m. hour of FF giving NBC its best showing with 223,545 viewers.
NBC's new 9 p.m. hour of Rock Center with Brian Williams didn't benefit much, running fourth at 9 p.m. among the Big Four broadcast networks with 88,063 viewers. It's probably logical to assume that the crossover between FF and Rock Center viewers is sub-minimal. The NBC news hour also placed fourth with 18-to-49-year-olds.
In local news derby results, CBS11 topped the 10 p.m. field in total viewers, with WFAA8 winning among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. spoils were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
CBS11 won at 6 p.m. in total viewers; Fox4 otherwise dominated with a first place finish at that hour among 25-to-54-year-olds and a sweep of the 5 p.m. competitions.
LOCAL NEWS NOTE: WFAA8 news director Michael Valentine confirms that the station has hired former NBC5 reporter Susy Solis as a freelancer. She had a story over the weekend on the death of a Balch Springs police officer. Solis was let go by NBC5 in mid-October after a four-year tenure.
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