Local Nielsen ratings snapshot (March 20-22) -- Obama, basketball put bounce in CBS' ratings
03/23/09 11:05 AM
By ED BARK
CBS' late-starting 60 Minutes, featuring correspondent Steve Kroft's interview with Barack Obama, gave the prez his second big score in three days.
Delayed until 6:52 p.m. by NCAA basketball overruns and a huge bloc of commercials, 60 Minutes averaged 292,292 D-FW viewers to outpoint ABC's competing Extreme Makeover: Home Edition (252,434 viewers).
60 Minutes also almost won the hour among advertiser-coveted 18-to-49-year-olds, finishing a close second to Fox's cartoon combo of The Simpsons and King of the Hill.
On Thursday, Obama's appearance on NBC's The Tonight Show tripled its usual ratings both nationally and in D-FW.
CBS likewise fared well with basketball coverage, winning in total viewers and 18-to-49-year-olds throughout Sunday's afternoon and early evening hours.
The NCAA tournament also perked up CBS' Saturday Nielsens, sweeping the competition from noon all the way through prime-time. Friday's basketball coverage topped the prime-time ratings in both measurements while running either first or second during afternoon hours.
Meanwhile, Sunday's second episode of NBC's Kings took a pounding from 7 to 8 p.m., drawing just 79,716 total viewers to run a distant fourth across the board. The ambitious modern-day fable is scheduled to run for 13 episodes, but could be dethroned earlier than that if this keeps up.
NBC's latest two-hour dollop of Celebrity Apprentice likewise ran fourth from 8 to 10 p.m. Sunday, although it almost doubled Kings' audience.
In Friday's local news derby, WFAA8 remained solid at 10 p.m. in a three-way race that dealt out CBS11 in favor of basketball. The ABC station won in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took first at 6 a.m. in both ratings measurements, with NBC5 sliding to second after topping Thursday's early morning competitions. Third-place WFAA8 likewise traded places with CBS11, which had the bronze on Friday.
WFAA8 won at 5 p.m. and 6 p.m. in total viewers, but Fox4 had the golds among 25-to-54-year-olds. CBS11's 6 p.m. news again was preempted by basketball coverage.
CBS' late-starting 60 Minutes, featuring correspondent Steve Kroft's interview with Barack Obama, gave the prez his second big score in three days.
Delayed until 6:52 p.m. by NCAA basketball overruns and a huge bloc of commercials, 60 Minutes averaged 292,292 D-FW viewers to outpoint ABC's competing Extreme Makeover: Home Edition (252,434 viewers).
60 Minutes also almost won the hour among advertiser-coveted 18-to-49-year-olds, finishing a close second to Fox's cartoon combo of The Simpsons and King of the Hill.
On Thursday, Obama's appearance on NBC's The Tonight Show tripled its usual ratings both nationally and in D-FW.
CBS likewise fared well with basketball coverage, winning in total viewers and 18-to-49-year-olds throughout Sunday's afternoon and early evening hours.
The NCAA tournament also perked up CBS' Saturday Nielsens, sweeping the competition from noon all the way through prime-time. Friday's basketball coverage topped the prime-time ratings in both measurements while running either first or second during afternoon hours.
Meanwhile, Sunday's second episode of NBC's Kings took a pounding from 7 to 8 p.m., drawing just 79,716 total viewers to run a distant fourth across the board. The ambitious modern-day fable is scheduled to run for 13 episodes, but could be dethroned earlier than that if this keeps up.
NBC's latest two-hour dollop of Celebrity Apprentice likewise ran fourth from 8 to 10 p.m. Sunday, although it almost doubled Kings' audience.
In Friday's local news derby, WFAA8 remained solid at 10 p.m. in a three-way race that dealt out CBS11 in favor of basketball. The ABC station won in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took first at 6 a.m. in both ratings measurements, with NBC5 sliding to second after topping Thursday's early morning competitions. Third-place WFAA8 likewise traded places with CBS11, which had the bronze on Friday.
WFAA8 won at 5 p.m. and 6 p.m. in total viewers, but Fox4 had the golds among 25-to-54-year-olds. CBS11's 6 p.m. news again was preempted by basketball coverage.
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