Local Nielsen ratings snapshot (Tues., March 8) -- CBS, Fox split spoils
03/09/11 11:12 AM
By ED BARK
CBS' double dose of NCIS and its offspring won the first two hours of prime-time despite being in repeat mode. But new offerings on Fox, led by Glee, called the tune with advertiser-favored 18-to-49-year-olds.
NCIS led the 7 p.m. hour in total D-FW viewers (339,359) before NCIS: Los Angeles nearly matched that number in winning at 8 p.m. with 318,582 viewers. Fox4's 9 p.m. local newscast then took over with a league-leading 228,548 viewers while CBS' reprise of The Good Wife fell to second with 180,068.
In the 18-to-49-year-old measurement, Glee was tops at 7 p.m., with close to triple the audience for NCIS. A new episode of Fox's Raising Hope then beat NCIS: Los Angeles from 8 to 8:30 p.m. before the best comedy series you're not watching --- Fox's Traffic Light -- plunged to fourth place with less than half the crowd for the second half of NCIS: Los Angeles. Fox4's news easily won at 9 p.m, beating ABC's new hour of Detroit 1-8-7.
In local news derby results, WFAA8 finally came up for air by winning at 10 p.m. in total viewers and tying NBC5 for first in that measurement at 5 p.m. They were the ABC station's first wins since the four-week February "sweeps" ended last Wednesday.
But WFAA8 continued to struggle with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. Fox4 took first place at 10 p.m. in that key demographic while also sweeping the 6 a.m. competitions and adding a 25-to-54 gold at 6 p.m.
Tuesday's other wins went to CBS11 at 6 p.m. in total viewers and the Peacock at 5 p.m. among 25-to-54-year-olds.
CBS' double dose of NCIS and its offspring won the first two hours of prime-time despite being in repeat mode. But new offerings on Fox, led by Glee, called the tune with advertiser-favored 18-to-49-year-olds.
NCIS led the 7 p.m. hour in total D-FW viewers (339,359) before NCIS: Los Angeles nearly matched that number in winning at 8 p.m. with 318,582 viewers. Fox4's 9 p.m. local newscast then took over with a league-leading 228,548 viewers while CBS' reprise of The Good Wife fell to second with 180,068.
In the 18-to-49-year-old measurement, Glee was tops at 7 p.m., with close to triple the audience for NCIS. A new episode of Fox's Raising Hope then beat NCIS: Los Angeles from 8 to 8:30 p.m. before the best comedy series you're not watching --- Fox's Traffic Light -- plunged to fourth place with less than half the crowd for the second half of NCIS: Los Angeles. Fox4's news easily won at 9 p.m, beating ABC's new hour of Detroit 1-8-7.
In local news derby results, WFAA8 finally came up for air by winning at 10 p.m. in total viewers and tying NBC5 for first in that measurement at 5 p.m. They were the ABC station's first wins since the four-week February "sweeps" ended last Wednesday.
But WFAA8 continued to struggle with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. Fox4 took first place at 10 p.m. in that key demographic while also sweeping the 6 a.m. competitions and adding a 25-to-54 gold at 6 p.m.
Tuesday's other wins went to CBS11 at 6 p.m. in total viewers and the Peacock at 5 p.m. among 25-to-54-year-olds.
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