Local Nielsen ratings snapshot (Thurs., April 1) -- CBS crime powerhouses hit and miss
04/02/10 04:12 PM
By ED BARK
CBS returned with new episodes of its potent Thursday night crimestoppers, temporarily reversing their time slots to no avail.
Both The Mentalist and CSI: Crime Scene Investigation won the 8 to 10 p.m. hours in total viewers but fell short with advertiser-coveted 18-to-49-year-olds. CSI, airing at 9 p.m. instead of its usual spot, ran second to NBC's The Marriage Ref in this key demographic. Mentalist, which moved up an hour, finished third behind new episodes of Fox's Fringe and ABC's Grey's Anatomy.
The 7 p.m. verdicts also were split, but CBS came out on top with 18-to-49-year-olds in this instance. Fox's new hour of Bones won in total viewers while CBS' Survivor: Heroes & Villains came out ahead in the 18-to-49 demographic.
NBC fared worst in prime-time by repeating two hours worth of The Office. They ran a distant fourth in both ratings measurements before Marriage Ref partially salvaged the night for the Peacock.
ABC's FlashForward also fared poorly, running an across-the-board third at 7 p.m. At this point it's unlikely to be asked back next season after receiving one of fall's biggest promotional pushes.
In local news derby results, WFAA8 took the 10 p.m. gold in total viewers while tying CBS11 for first place with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again flexed at 6 a.m. with twin wins. It hasn't been beaten at that hour in either ratings measurement since March 16th.
WFAA8 won at 5 and 6 p.m. in total viewers and also ran first at the later hour in the 25-to-54 demographic. Fox4 had the 5 p.m. win among 25-to-54-year-olds.
LOCAL PROGRAMMING NOTES
TXA21, which will have a 25-game Texas Rangers Friday night package this season, is warming up on Saturday with Texas Rangers: Quest for the West.
The one-hour program, airing at 6 p.m., will include interviews with Rangers president Nolan Ryan, veteran third baseman Michael Young and opening day starter Scott Feldman. CBS11/TXA21 sports staffers Babe Laufenberg, Gina Miller and Mark McLemore are also featured. TXA21's first Rangers game is on Friday, April 9th against the Seattle Mariners.
***WFAA8 has a homegrown half-hour special scheduled on Wednesday at 7 p.m. Titled The Man and the Music: Jaap Van Zweden and the Dallas Symphony Orchestra, it's hosted by performing arts reporter/movie critic Gary Cogill. In addition to Van Zweden, he'll interview downtown symphony center namesake Morton H. Meyerson.
CBS returned with new episodes of its potent Thursday night crimestoppers, temporarily reversing their time slots to no avail.
Both The Mentalist and CSI: Crime Scene Investigation won the 8 to 10 p.m. hours in total viewers but fell short with advertiser-coveted 18-to-49-year-olds. CSI, airing at 9 p.m. instead of its usual spot, ran second to NBC's The Marriage Ref in this key demographic. Mentalist, which moved up an hour, finished third behind new episodes of Fox's Fringe and ABC's Grey's Anatomy.
The 7 p.m. verdicts also were split, but CBS came out on top with 18-to-49-year-olds in this instance. Fox's new hour of Bones won in total viewers while CBS' Survivor: Heroes & Villains came out ahead in the 18-to-49 demographic.
NBC fared worst in prime-time by repeating two hours worth of The Office. They ran a distant fourth in both ratings measurements before Marriage Ref partially salvaged the night for the Peacock.
ABC's FlashForward also fared poorly, running an across-the-board third at 7 p.m. At this point it's unlikely to be asked back next season after receiving one of fall's biggest promotional pushes.
In local news derby results, WFAA8 took the 10 p.m. gold in total viewers while tying CBS11 for first place with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again flexed at 6 a.m. with twin wins. It hasn't been beaten at that hour in either ratings measurement since March 16th.
WFAA8 won at 5 and 6 p.m. in total viewers and also ran first at the later hour in the 25-to-54 demographic. Fox4 had the 5 p.m. win among 25-to-54-year-olds.
LOCAL PROGRAMMING NOTES
TXA21, which will have a 25-game Texas Rangers Friday night package this season, is warming up on Saturday with Texas Rangers: Quest for the West.
The one-hour program, airing at 6 p.m., will include interviews with Rangers president Nolan Ryan, veteran third baseman Michael Young and opening day starter Scott Feldman. CBS11/TXA21 sports staffers Babe Laufenberg, Gina Miller and Mark McLemore are also featured. TXA21's first Rangers game is on Friday, April 9th against the Seattle Mariners.
***WFAA8 has a homegrown half-hour special scheduled on Wednesday at 7 p.m. Titled The Man and the Music: Jaap Van Zweden and the Dallas Symphony Orchestra, it's hosted by performing arts reporter/movie critic Gary Cogill. In addition to Van Zweden, he'll interview downtown symphony center namesake Morton H. Meyerson.
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