Local Nielsen ratings snapshot (Tues., May 10) -- The Voice continues to sing it loud
05/11/11 10:14 AM
By ED BARK
NBC's late season messiah again delivered Tuesday. The third episode of The Voice -- and the first of the so-called "Battle Round" competitions -- won its 9 p.m. slot in total D-FW viewers and was prime-time's most-watched attraction among advertiser-coveted 18-to-49-year-olds.
Voice drew 332,234 viewers against formidable competition from CBS' The Good Wife (290,879) and ABC's Body of Proof (235,474). And it crushed those dramas in the key 18-to-49 demographic, amassing 197,436 viewers in this age range to Proof's 65,812 and Wife's 55,940. The ABC and CBS shows also ran behind Fox4's 9 p.m. local newscast, which had 69,103 viewers of the 18-to-49 persuasion.
The Peacock additionally is crowing over the fact that Voice had twice as many 18-to-49-year-old viewers as ABC's Dancing with the Stars results show, which drew 98,718 in the 8 p.m. hour. That's an eye-popping disparity.
Dancing did win its time slot among 18-to-49-year-olds, as did Fox's Glee at 7 p.m. But CBS' old reliable, NCIS, was Tuesday's most-watched program overall, with 436,319 total viewers in the prime-time leadoff spot.
In local news derby results, WFAA8's 10 p.m. edition won a close three-way fistfight in total viewers, pulling in 263,177 to NBC5's 249,325 and CBS11's 242,400. But the Peacock dominated among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 again swept the 6 a.m. competitions while NBC5 remained in a sudden slump with 25-to-54-year-olds, running well behind second place WFAA8 for a second straight day.
WFAA8 took both golds at 6 p.m. The 5 p.m. spoils were split between CBS11 in total viewers and Fox4 with 25-to-54-year-olds.
NBC's late season messiah again delivered Tuesday. The third episode of The Voice -- and the first of the so-called "Battle Round" competitions -- won its 9 p.m. slot in total D-FW viewers and was prime-time's most-watched attraction among advertiser-coveted 18-to-49-year-olds.
Voice drew 332,234 viewers against formidable competition from CBS' The Good Wife (290,879) and ABC's Body of Proof (235,474). And it crushed those dramas in the key 18-to-49 demographic, amassing 197,436 viewers in this age range to Proof's 65,812 and Wife's 55,940. The ABC and CBS shows also ran behind Fox4's 9 p.m. local newscast, which had 69,103 viewers of the 18-to-49 persuasion.
The Peacock additionally is crowing over the fact that Voice had twice as many 18-to-49-year-old viewers as ABC's Dancing with the Stars results show, which drew 98,718 in the 8 p.m. hour. That's an eye-popping disparity.
Dancing did win its time slot among 18-to-49-year-olds, as did Fox's Glee at 7 p.m. But CBS' old reliable, NCIS, was Tuesday's most-watched program overall, with 436,319 total viewers in the prime-time leadoff spot.
In local news derby results, WFAA8's 10 p.m. edition won a close three-way fistfight in total viewers, pulling in 263,177 to NBC5's 249,325 and CBS11's 242,400. But the Peacock dominated among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 again swept the 6 a.m. competitions while NBC5 remained in a sudden slump with 25-to-54-year-olds, running well behind second place WFAA8 for a second straight day.
WFAA8 took both golds at 6 p.m. The 5 p.m. spoils were split between CBS11 in total viewers and Fox4 with 25-to-54-year-olds.
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