Local Nielsen ratings snapshot (Wed., Dec. 1) -- big day demographically for Fox/Fox4
12/02/10 11:11 AM
By ED BARK
Fox and Fox4 bulked up among advertiser-craved 18-to-49-year-olds Wednesday, sweeping prime-time in this key demographic while also running the table in the quartet of four-way local newscast competitions.
Fox's new episodes of Human Target and Hell's Kitchen easily won from 7 to 9 p.m. before Fox4's local newscast ran first by a narrower margin over NBC's first-run 9 p.m. edition of Law & Order: Los Angeles.
In total viewers, Human Target had Wednesday's biggest D-FW crowd (277,028) while CBS' Criminal Minds repeat won at 8 p.m. and the Peacock's LOLA took the 9 p.m. gold medal.
CBS bombed in the last hour of prime-time with a Grammy nominations special that ran fourth in both measurements, even losing to ABC's lame duck The Whole Truth, which is burning off episodes before its announced cancellation.
In local news derby results, Fox4 was No. 1 with both 18-to-49-year-olds and 25-to-54-year-olds at 6 a.m. and at 5, 6 and 10 p.m. The latter measurement is the advertiser-favored barometer for news programming on most stations.
The total viewer golds went to NBC5 at 6 a.m. and 10 p.m. (although the late night margin over CBS11 was a sub-scant one-hundredth of a rating point).
WFAA8 had the most viewers at 5 p.m., as did CBS11 at 6 p.m.
Fox and Fox4 bulked up among advertiser-craved 18-to-49-year-olds Wednesday, sweeping prime-time in this key demographic while also running the table in the quartet of four-way local newscast competitions.
Fox's new episodes of Human Target and Hell's Kitchen easily won from 7 to 9 p.m. before Fox4's local newscast ran first by a narrower margin over NBC's first-run 9 p.m. edition of Law & Order: Los Angeles.
In total viewers, Human Target had Wednesday's biggest D-FW crowd (277,028) while CBS' Criminal Minds repeat won at 8 p.m. and the Peacock's LOLA took the 9 p.m. gold medal.
CBS bombed in the last hour of prime-time with a Grammy nominations special that ran fourth in both measurements, even losing to ABC's lame duck The Whole Truth, which is burning off episodes before its announced cancellation.
In local news derby results, Fox4 was No. 1 with both 18-to-49-year-olds and 25-to-54-year-olds at 6 a.m. and at 5, 6 and 10 p.m. The latter measurement is the advertiser-favored barometer for news programming on most stations.
The total viewer golds went to NBC5 at 6 a.m. and 10 p.m. (although the late night margin over CBS11 was a sub-scant one-hundredth of a rating point).
WFAA8 had the most viewers at 5 p.m., as did CBS11 at 6 p.m.
|