Local Nielsen ratings snapshot (Wed., March 28)
03/29/07 11:27 AM
By ED BARK
Score a moral victory in D-FW for prime-time's best new series.
NBC's made-in-Austin Friday Night Lights, struggling all season in both the national and local Nielsens, inched into third place Wednesday night among advertiser-craved 18-to-49-year-olds. It was no match for Fox's Bones from 7 to 8 p.m. But FNL's "Mud Bath" episode did outdraw CBS' Jericho and ABC's new, instantly dead in the water Great American Dream Vote. And it was just a thong or two behind America's Next Top Model on the CW.
FNL slipped to fourth place in the total homes ratings, but those aren't the numbers NBC will look at in deciding whether to give the series a much-deserved second season. There are now just three episodes to go, and the prediction here is that the Peacock will give FNL a "Hail Mary" reprieve while sacking its far more expensive Studio 60 on the Sunset Strip.
Also on Wednesday night, American Idol's latest results show piled up 337,960 homes and 249,000 viewers in the 18-49 demo to again slaughter all in its path. And ABC's Lost cleaned up at 9 p.m., barely beating CBS' CSI: NY repeat in homes but squashing the forensics team among 18-to-49-year-olds.
The Dallas Mavericks-Milwaukee Bucks game on Fox Sports Southwest drew a nice-sized 119,000 homes and had 99,000 viewers in the 18-to-49-year-old range. The latter number gave the Mavs prime-time's fourth biggest haul of the night, behind only Idol, Lost and Fox's post-Idol episode of 'Til Death.
In the local news battles, Belo8 came within a speck of scoring a rare double grand slam.
The ABC station won at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It also placed first at 6 a.m. among 25-54-year-olds, but had to share the winners circle in homes with NBC5.
Score a moral victory in D-FW for prime-time's best new series.
NBC's made-in-Austin Friday Night Lights, struggling all season in both the national and local Nielsens, inched into third place Wednesday night among advertiser-craved 18-to-49-year-olds. It was no match for Fox's Bones from 7 to 8 p.m. But FNL's "Mud Bath" episode did outdraw CBS' Jericho and ABC's new, instantly dead in the water Great American Dream Vote. And it was just a thong or two behind America's Next Top Model on the CW.
FNL slipped to fourth place in the total homes ratings, but those aren't the numbers NBC will look at in deciding whether to give the series a much-deserved second season. There are now just three episodes to go, and the prediction here is that the Peacock will give FNL a "Hail Mary" reprieve while sacking its far more expensive Studio 60 on the Sunset Strip.
Also on Wednesday night, American Idol's latest results show piled up 337,960 homes and 249,000 viewers in the 18-49 demo to again slaughter all in its path. And ABC's Lost cleaned up at 9 p.m., barely beating CBS' CSI: NY repeat in homes but squashing the forensics team among 18-to-49-year-olds.
The Dallas Mavericks-Milwaukee Bucks game on Fox Sports Southwest drew a nice-sized 119,000 homes and had 99,000 viewers in the 18-to-49-year-old range. The latter number gave the Mavs prime-time's fourth biggest haul of the night, behind only Idol, Lost and Fox's post-Idol episode of 'Til Death.
In the local news battles, Belo8 came within a speck of scoring a rare double grand slam.
The ABC station won at 5, 6 and 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. It also placed first at 6 a.m. among 25-54-year-olds, but had to share the winners circle in homes with NBC5.
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