Local Nielsen ratings snapshot (Fri.-Sun., March 30 to April 1)
04/02/07 09:52 AM
By ED BARK
On a beautiful spring Sunday, only Desperate Housewives drew more homes in D-FW than the Dallas Mavericks' lopsided loss to the Phoenix Suns.
Then again, no program lured more advertiser-craved 18-to-49-year-olds than the Mavs-Suns on ABC.
The game attracted 209,440 homes, second only to DH's 223,720. But with the audience that networks and advertisers cultivate, the Mavs-Suns scored 156,000 in the 18-to-49 age range, with runnerup DH at 132,000.
Hoops also rang up nice numbers on Saturday, with CBS dominating from 5 to 10 p.m. with its Final Four NCAA basketball tournament pairings.
Ohio State and Georgetown drew 171,360 homes and 123,000 viewers in the 18-49 demo. The day's second matchup, Florida and UCLA, lured 185,640 homes and 117,000 in the 18-49 group.
A very rainy Friday helped to boost the numbers of Fox4's 9 p.m. newscast, TXA21's 7 to 9 p.m. news and Belo8's 5 and 6 p.m. news.
Fox4 outpointed all competing network prime-time programming at 9 p.m. in both homes and among 18-to-49-year-olds.
The 8 to 9 p.m. portion of TXA21's newscast beat ABC's firstrun episode of Six Degrees in homes and tied for second place in the time period among 18-to-49-year-olds, behind only CBS' Close to Home
Belo8's 6 p.m. news was Friday's most-watched program in total homes and with 18-to-49-year-olds. In fact it attracted more homes -- 221,340 -- than Sunday's Mavs-Suns game.
Also of note: The 8 p.m. Friday episode of Fox's new The Wedding Bells won its time period in D-FW among 18-to-49-year-old women, even improving on a House lead-in. But the show of course bombed with 18-to-49-year-old men, finishing seventh from 8 to 9 p.m.
Friday's 10 p.m. news battles gave Belo8 a win in homes and a tie for first place with NBC5 among 25-54-year-olds, the main advertiser target audience for news programming.
The Peacock took the top spot at 6 a.m. in homes but placed second to Belo8 with 25-to-54-year-olds. Belo8 had easy wins in both ratings measurements at 5 and 6 p.m.
On a beautiful spring Sunday, only Desperate Housewives drew more homes in D-FW than the Dallas Mavericks' lopsided loss to the Phoenix Suns.
Then again, no program lured more advertiser-craved 18-to-49-year-olds than the Mavs-Suns on ABC.
The game attracted 209,440 homes, second only to DH's 223,720. But with the audience that networks and advertisers cultivate, the Mavs-Suns scored 156,000 in the 18-to-49 age range, with runnerup DH at 132,000.
Hoops also rang up nice numbers on Saturday, with CBS dominating from 5 to 10 p.m. with its Final Four NCAA basketball tournament pairings.
Ohio State and Georgetown drew 171,360 homes and 123,000 viewers in the 18-49 demo. The day's second matchup, Florida and UCLA, lured 185,640 homes and 117,000 in the 18-49 group.
A very rainy Friday helped to boost the numbers of Fox4's 9 p.m. newscast, TXA21's 7 to 9 p.m. news and Belo8's 5 and 6 p.m. news.
Fox4 outpointed all competing network prime-time programming at 9 p.m. in both homes and among 18-to-49-year-olds.
The 8 to 9 p.m. portion of TXA21's newscast beat ABC's firstrun episode of Six Degrees in homes and tied for second place in the time period among 18-to-49-year-olds, behind only CBS' Close to Home
Belo8's 6 p.m. news was Friday's most-watched program in total homes and with 18-to-49-year-olds. In fact it attracted more homes -- 221,340 -- than Sunday's Mavs-Suns game.
Also of note: The 8 p.m. Friday episode of Fox's new The Wedding Bells won its time period in D-FW among 18-to-49-year-old women, even improving on a House lead-in. But the show of course bombed with 18-to-49-year-old men, finishing seventh from 8 to 9 p.m.
Friday's 10 p.m. news battles gave Belo8 a win in homes and a tie for first place with NBC5 among 25-54-year-olds, the main advertiser target audience for news programming.
The Peacock took the top spot at 6 a.m. in homes but placed second to Belo8 with 25-to-54-year-olds. Belo8 had easy wins in both ratings measurements at 5 and 6 p.m.
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