Local Nielsen ratings snapshot (Fri.-Tues., July 31-Aug. 4) --
08/05/09 11:02 AM
By ED BARK
NBC5's 10 p.m. newscasts would love to get used to this. But The Jay Leno Show is coming soon to the 9 p.m. slot, so no dice.
Tuesday night brought a new two-hour edition of America's Got Talent, though. And it squashed all competition in D-FW, averaging 352,079 viewers in the 8 to 10 p.m. hour while likewise dominating among advertiser-coveted 18-to-49-year-olds.
The Peacock's late night local newscast then rode to a resounding win, drawing 259,077 viewers in thumping runnersup Fox4 and WFAA8 (139,503 viewers each).
NBC5 also ran first at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Elsewhere in prime-time, CBS' NCIS again controlled the 7 p.m. hour in total viewers, but ran a lackluster third among 18-to-49-year-olds behind an America's Got Talent rerun and Fox's Hell's Kitchen. The 7 to 8:30 p.m. finale of ABC's The Superstars limped in with a sub-puny 39,858 total viewers before Scrubs and Primetime: Family Secrets took the alphabet network on a further descent into ratings hell.
In other Tuesday local news derby results, NBC5 notched two more wins at 6 a.m., with Fox4 sliding to a third-place tie with CBS11 in total viewers and dropping to fourth by its lonesome among 25-to-54-year-olds.
Fox4 then topped the 5 p.m. field in the 25-to-54-age range while finishing in a three-way tie for first in total viewers with NBC5 and WFAA8.
The 6 p.m. competitions were controlled by WFAA8 in both ratings measurements.
NBC5's 6 a.m. and 10 p.m. newscasts also rolled in Monday's Nielsens, running the table in both total viewers and 25-to-54-year-olds. In that day's early morning wars, it was WFAA8's turn to occupy the basement, with CBS11 taking the bronzes.
NBC5 and WFAA8 tied in total viewers at 6 p.m., but Fox4 had the 25-to-54 gold. Another tie at 5 p.m. put Fox4 and WFAA8 on top in total viewers, with WFAA8 winning outright among 25-to-54-year-olds.
Sunday's prime-time battle of two-hour scripted dramas was won by Part 2 of NBC's The Storm over the premiere of ABC's Defying Gravity. But the concluding hours of both attractions were beaten by CBS' canceled Without A Trace repeat, which ran first in both total viewers and 18-to-49-year-olds.
Earlier Sunday, Tiger Woods' win at the Buick Open dominated the afternoon ratings, averaging 112,931 viewers in matching the audience for The Storm.
Finally, in Friday's local news derby, WFAA8 swept the 10 p.m. competitions and also controlled the 6 p.m. Nielsens in both measurements.
NBC5 again had twin golds at 6 a.m. while Fox4 turned the same trick at 5 p.m.
NBC5's 10 p.m. newscasts would love to get used to this. But The Jay Leno Show is coming soon to the 9 p.m. slot, so no dice.
Tuesday night brought a new two-hour edition of America's Got Talent, though. And it squashed all competition in D-FW, averaging 352,079 viewers in the 8 to 10 p.m. hour while likewise dominating among advertiser-coveted 18-to-49-year-olds.
The Peacock's late night local newscast then rode to a resounding win, drawing 259,077 viewers in thumping runnersup Fox4 and WFAA8 (139,503 viewers each).
NBC5 also ran first at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Elsewhere in prime-time, CBS' NCIS again controlled the 7 p.m. hour in total viewers, but ran a lackluster third among 18-to-49-year-olds behind an America's Got Talent rerun and Fox's Hell's Kitchen. The 7 to 8:30 p.m. finale of ABC's The Superstars limped in with a sub-puny 39,858 total viewers before Scrubs and Primetime: Family Secrets took the alphabet network on a further descent into ratings hell.
In other Tuesday local news derby results, NBC5 notched two more wins at 6 a.m., with Fox4 sliding to a third-place tie with CBS11 in total viewers and dropping to fourth by its lonesome among 25-to-54-year-olds.
Fox4 then topped the 5 p.m. field in the 25-to-54-age range while finishing in a three-way tie for first in total viewers with NBC5 and WFAA8.
The 6 p.m. competitions were controlled by WFAA8 in both ratings measurements.
NBC5's 6 a.m. and 10 p.m. newscasts also rolled in Monday's Nielsens, running the table in both total viewers and 25-to-54-year-olds. In that day's early morning wars, it was WFAA8's turn to occupy the basement, with CBS11 taking the bronzes.
NBC5 and WFAA8 tied in total viewers at 6 p.m., but Fox4 had the 25-to-54 gold. Another tie at 5 p.m. put Fox4 and WFAA8 on top in total viewers, with WFAA8 winning outright among 25-to-54-year-olds.
Sunday's prime-time battle of two-hour scripted dramas was won by Part 2 of NBC's The Storm over the premiere of ABC's Defying Gravity. But the concluding hours of both attractions were beaten by CBS' canceled Without A Trace repeat, which ran first in both total viewers and 18-to-49-year-olds.
Earlier Sunday, Tiger Woods' win at the Buick Open dominated the afternoon ratings, averaging 112,931 viewers in matching the audience for The Storm.
Finally, in Friday's local news derby, WFAA8 swept the 10 p.m. competitions and also controlled the 6 p.m. Nielsens in both measurements.
NBC5 again had twin golds at 6 a.m. while Fox4 turned the same trick at 5 p.m.
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