Local Nielsen ratings snapshot (Fri.-Sun., May 13-15) -- NBA playoffs action dunks competition in key demo
05/16/11 12:47 PM
By ED BARK
Dunk you very much.
The Oklahoma City Thunder's seventh-game clincher against Memphis and the Chicago Bulls' rout of the Heat in their first Eastern Conference championship matchup took command of Sunday's ratings in both daytime and prime-time.
The afternoon OKC-Memphis game, with the Thunder now coming to Dallas Tuesday, averaged 277,028 D-FW viewers on ABC while also easily controlling the Nielsens among advertiser-coveted 18-to-49-year-olds.
Sunday night's Bulls-Miami game on TNT drew 283,954 total viewers, falling a bit short of the audience haul for ABC's two-hour Desperate Housewives season finale (297,805 viewers). But hoops prevailed over DH as the night's pacesetter with 18-to-49-year-olds.
Tuesday night's first Western Conference championship faceoff in Dallas between the Mavericks and Thunder already is poised to run roughshod over the 10 p.m. local newscasts while likely drawing upwards of three-quarters of a million viewers in these parts. ESPN will be the presenter.
CBS also scored Sunday night with 256,251 total viewers for its two-hour Survivor: Redemption Island finale from 7 to 9 p.m. A following one-hour reunion special lured a likewise nice-sized 235,474 viewers.
On Friday night, CBS controlled the prime-time terrain with three crime dramas that drew progressively larger audiences. The return of Flashpoint opened with 193,920 viewers, followed by 242,400 for CSI: NY and an eye-popping 332,434 for Blue Bloods.
The latter drama, starring old reliable Tom Selleck, continues to skew north of Forest Lawn, however, with its audience composition. It ran fourth among 18-to-49-year-olds, with its scant 32,906 viewers in this age range trailing TXA21's Texas Rangers-Angels game, ABC's 20/20 and Dateline NBC.
In Friday's local news derby results, CBS11 capitalized on Blue Bloods' imposing total viewers lead-in to rout its rivals in that audience measurement while also edging WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. Nielsens and likewise ran the table at 5 p.m. The 6 p.m. golds were split between CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
Dunk you very much.
The Oklahoma City Thunder's seventh-game clincher against Memphis and the Chicago Bulls' rout of the Heat in their first Eastern Conference championship matchup took command of Sunday's ratings in both daytime and prime-time.
The afternoon OKC-Memphis game, with the Thunder now coming to Dallas Tuesday, averaged 277,028 D-FW viewers on ABC while also easily controlling the Nielsens among advertiser-coveted 18-to-49-year-olds.
Sunday night's Bulls-Miami game on TNT drew 283,954 total viewers, falling a bit short of the audience haul for ABC's two-hour Desperate Housewives season finale (297,805 viewers). But hoops prevailed over DH as the night's pacesetter with 18-to-49-year-olds.
Tuesday night's first Western Conference championship faceoff in Dallas between the Mavericks and Thunder already is poised to run roughshod over the 10 p.m. local newscasts while likely drawing upwards of three-quarters of a million viewers in these parts. ESPN will be the presenter.
CBS also scored Sunday night with 256,251 total viewers for its two-hour Survivor: Redemption Island finale from 7 to 9 p.m. A following one-hour reunion special lured a likewise nice-sized 235,474 viewers.
On Friday night, CBS controlled the prime-time terrain with three crime dramas that drew progressively larger audiences. The return of Flashpoint opened with 193,920 viewers, followed by 242,400 for CSI: NY and an eye-popping 332,434 for Blue Bloods.
The latter drama, starring old reliable Tom Selleck, continues to skew north of Forest Lawn, however, with its audience composition. It ran fourth among 18-to-49-year-olds, with its scant 32,906 viewers in this age range trailing TXA21's Texas Rangers-Angels game, ABC's 20/20 and Dateline NBC.
In Friday's local news derby results, CBS11 capitalized on Blue Bloods' imposing total viewers lead-in to rout its rivals in that audience measurement while also edging WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. Nielsens and likewise ran the table at 5 p.m. The 6 p.m. golds were split between CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
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