Local Nielsen ratings snapshot (Fri.-Sun., Feb. 6-8) -- Grammys get their groove on
02/09/09 02:40 PM
By ED BARK
CBS' three-and-a-half-hour Grammy Awards telecast controlled prime-time and beyond Sunday night.
The recording industry's annual celebration of itself averaged a symmetrical 438,438 D-FW viewers from 7 to 10:30 p.m. ABC's new episode of Extreme Makeover: Home Edition had prime-time's second biggest crowd with 259,077 viewers from 7 to 8 p.m.
The Grammys' dangling 10 to 10:30 p.m. half-hour had a tougher battle against WFAA8's local newscast, but prevailed by a score of 398,580 total viewers to 318,864. CBS also swept the field among advertiser-coveted 18-to-49-year-olds.
At 11 p.m., CBS11 sports anchor Babe Laufenberg's heavily promoted one-on-one interview with Cowboys QB Tony Romo managed to hold on to 146,146 viewers in beating all competing programming.
Friday's local newscast Nielsens again put WFAA8 on top at 10 p.m. in total viewers (by a narrow margin over CBS11) and more comfortably among 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. while WFAA8 did likewise at 6 p.m.
At 5 p.m., Fox4 and NBC5 shared the golds in total viewers, with Fox4 alone on top among 25-to-54-year-olds.
CBS' three-and-a-half-hour Grammy Awards telecast controlled prime-time and beyond Sunday night.
The recording industry's annual celebration of itself averaged a symmetrical 438,438 D-FW viewers from 7 to 10:30 p.m. ABC's new episode of Extreme Makeover: Home Edition had prime-time's second biggest crowd with 259,077 viewers from 7 to 8 p.m.
The Grammys' dangling 10 to 10:30 p.m. half-hour had a tougher battle against WFAA8's local newscast, but prevailed by a score of 398,580 total viewers to 318,864. CBS also swept the field among advertiser-coveted 18-to-49-year-olds.
At 11 p.m., CBS11 sports anchor Babe Laufenberg's heavily promoted one-on-one interview with Cowboys QB Tony Romo managed to hold on to 146,146 viewers in beating all competing programming.
Friday's local newscast Nielsens again put WFAA8 on top at 10 p.m. in total viewers (by a narrow margin over CBS11) and more comfortably among 25-to-54-year-olds, the key advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. while WFAA8 did likewise at 6 p.m.
At 5 p.m., Fox4 and NBC5 shared the golds in total viewers, with Fox4 alone on top among 25-to-54-year-olds.
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