Local Nielsen ratings snapshot (Thurs., Oct. 26)
10/27/06 03:39 PM
By ED BARK
The World series finally scored a few ratings runs Thursday night -- but only against reruns.
Game 4 of the fall classic came within a half-step of being D-FW's most-watched program from 9 to 10 p.m. The tightly fought Cards-Tigers contest on Fox drew 226,100 homes, just shy of the 228,480 taking in ABC's Grey's Anatomy rerun at that hour. Baseball did handily beat repeats of CBS' Shark (183,260 homes) and NBC's ER (119,000).
The up-and-down four major local newscast races again gave each station at least one reason to put on a happy face. Significantly, CBS11 seems to be making genuine progress at 6 p.m. while continuing to struggle at 10 p.m. The station won for the second time this week among 25-to-54-year-olds, the principal advertiser target for news programming. Helping are strong "lead outs" at 6:30 p.m. from Wheel of Fortune, which Belo8 gave up on last fall. It should only get better for CBS11 in the next three weeks, with Wheel airing 15 shows that were recently taped in Dallas.
Belo8 nipped CBS11 by just one-tenth of a rating point in total homes at 6 p.m. But the ABC station won by comfortable margins at 10 p.m. in both ratings measurements.
Fox4 again controlled the 6 a.m. slot in total homes and 25-to-54-year-olds. That left NBC5 with dual wins at 5 p.m.
Despite Katie Couric's exclusive interview with Michael J. Fox, the CBS Evening News slid back into fourth place in D-FW after recording a rare win Wednesday in total homes.
The World series finally scored a few ratings runs Thursday night -- but only against reruns.
Game 4 of the fall classic came within a half-step of being D-FW's most-watched program from 9 to 10 p.m. The tightly fought Cards-Tigers contest on Fox drew 226,100 homes, just shy of the 228,480 taking in ABC's Grey's Anatomy rerun at that hour. Baseball did handily beat repeats of CBS' Shark (183,260 homes) and NBC's ER (119,000).
The up-and-down four major local newscast races again gave each station at least one reason to put on a happy face. Significantly, CBS11 seems to be making genuine progress at 6 p.m. while continuing to struggle at 10 p.m. The station won for the second time this week among 25-to-54-year-olds, the principal advertiser target for news programming. Helping are strong "lead outs" at 6:30 p.m. from Wheel of Fortune, which Belo8 gave up on last fall. It should only get better for CBS11 in the next three weeks, with Wheel airing 15 shows that were recently taped in Dallas.
Belo8 nipped CBS11 by just one-tenth of a rating point in total homes at 6 p.m. But the ABC station won by comfortable margins at 10 p.m. in both ratings measurements.
Fox4 again controlled the 6 a.m. slot in total homes and 25-to-54-year-olds. That left NBC5 with dual wins at 5 p.m.
Despite Katie Couric's exclusive interview with Michael J. Fox, the CBS Evening News slid back into fourth place in D-FW after recording a rare win Wednesday in total homes.
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