Local Nielsen ratings snapshot (Mon., Oct. 2)
10/03/06 01:57 PM
By ED BARK
Escapist entertainment? In D/FW, not so much. Prison Break's Nielsen ratings remain pretty dismal in these parts, even though the second season of the Fox series is being shot entirely in North Texas.
Monday night's seventh episode, the last before a three-week break for baseball, failed to arrest the attention of advertiser-craved 18-to-49-year-olds. Nationally, Prison Break placed first with that key target demographic. But on Fox4 in D/FW, it ran fifth! Here's a telescoped look, with the number of younger viewers shown in thousands:
Deal or No Deal (NBC5) -- 105,000
Wife Swap (ABC/Belo8) --- 102,000
The Class and How I Met Your Mother (CBS11) -- 84,000
7th Heaven (CW/Ch. 33) -- 78,000
Prison Break (Fox4) -- 75,000
Prison Break otherwise ran fourth in households locally, but most network advertisers focus solely on the 18-49 ratings. So consider the otherwise still hot Fox show an unaccountably big flop in D/FW. Why? It escapes me.
In the newscast wars, Belo8 had a big day with 25-to-54-year-olds, the principal advertiser target for non-entertainment programming. The ABC station won handily at 5 and 6 p.m. while nipping CBS11 by just one-tenth of a point at 10 p.m. Belo8 in turn trailed early morning's usual frontrunner, Fox4's Good Day, by just one-tenth of a point from 6 to 7 a.m.
It was a different story in total homes, with CBS11 winning at 10 p.m. while Belo8 notched wins at 5 and 6 p.m. Fox4 again prevailed at 6 a.m. over runnerup NBC5.
The CBS Evening News with Katie Couric, now in its fifth week, has been designed to have higher appeal with younger viewers. On Monday it was just the opposite in D/FW. Couric squeezed into second place at 5:30 p.m. in total homes, but ran fourth in the 25-54 and 18-49 races. In both cases, Fox4's local newscast took third place.
Monday's most-watched shows in the three major ratings competitions
Homes: CBS' CSI: Miami -- 276,080
25-to-54: CSI: Miami -- 206,371
18-to-49: CSI: Miami -- 198,000
Escapist entertainment? In D/FW, not so much. Prison Break's Nielsen ratings remain pretty dismal in these parts, even though the second season of the Fox series is being shot entirely in North Texas.
Monday night's seventh episode, the last before a three-week break for baseball, failed to arrest the attention of advertiser-craved 18-to-49-year-olds. Nationally, Prison Break placed first with that key target demographic. But on Fox4 in D/FW, it ran fifth! Here's a telescoped look, with the number of younger viewers shown in thousands:
Deal or No Deal (NBC5) -- 105,000
Wife Swap (ABC/Belo8) --- 102,000
The Class and How I Met Your Mother (CBS11) -- 84,000
7th Heaven (CW/Ch. 33) -- 78,000
Prison Break (Fox4) -- 75,000
Prison Break otherwise ran fourth in households locally, but most network advertisers focus solely on the 18-49 ratings. So consider the otherwise still hot Fox show an unaccountably big flop in D/FW. Why? It escapes me.
In the newscast wars, Belo8 had a big day with 25-to-54-year-olds, the principal advertiser target for non-entertainment programming. The ABC station won handily at 5 and 6 p.m. while nipping CBS11 by just one-tenth of a point at 10 p.m. Belo8 in turn trailed early morning's usual frontrunner, Fox4's Good Day, by just one-tenth of a point from 6 to 7 a.m.
It was a different story in total homes, with CBS11 winning at 10 p.m. while Belo8 notched wins at 5 and 6 p.m. Fox4 again prevailed at 6 a.m. over runnerup NBC5.
The CBS Evening News with Katie Couric, now in its fifth week, has been designed to have higher appeal with younger viewers. On Monday it was just the opposite in D/FW. Couric squeezed into second place at 5:30 p.m. in total homes, but ran fourth in the 25-54 and 18-49 races. In both cases, Fox4's local newscast took third place.
Monday's most-watched shows in the three major ratings competitions
Homes: CBS' CSI: Miami -- 276,080
25-to-54: CSI: Miami -- 206,371
18-to-49: CSI: Miami -- 198,000
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