Stretch run of Nov. "sweeps": Fox4/WFAA8 in 25-to-54 drivers' seats while total viewer races remain tight
11/17/11 11:31 AM
By ED BARK
The November "sweeps" ratings races are nearing a close, with 15 of the 20 weekdays in the books.
Clear-cut winners have emerged in the four major battles for 25-to-54-year-olds, the main advertiser target audience for news programming in the D-FW viewing area and everywhere else.
Fox4 has comfortable leads at 6 a.m. and 5 and 6 p.m. while WFAA8 is solidly atop the 10 p.m. competition. In total viewers, though, nothing is quite decided for certain yet.
Here are the Nielsen numbers in both audience measurements, with the sweeps ending next week on Thanksgiving eve. (Note: the numbers currently available to unclebarky.com are rounded off to the nearest one-tenth of a point; further numbers crunching may be needed to eventually declare winners in exceedingly close races.)
10 P.M.
Total viewers
WFAA8 -- 203,223
CBS11 -- 196,449
NBC5 -- 115,160
Fox4 -- 108,386
25-to-54-year-olds
WFAA8 -- 87,270
Fox4/CBS11 -- 66,205 each
NBC5 -- 60,186
6 A.M.
Total viewers
Fox4 -- 108,386
NBC5 -- 94,837
WFAA8 -- 74,515
CBS11 -- 33,871
25-to-54-year-olds
Fox4 -- 66,205
NBC5 -- 51,158
WFAA8 -- 45,140
CBS11 -- 18,056
6 P.M.
Total viewers
CBS11 -- 149,030
Fox4 -- 135,482
NBC5/WFAA8 -- 115,160 each
25-to-54-year-olds
Fox4 -- 60,186
NBC5/WFAA8 -- 42,130 each
CBS11 -- 33,102
5 P.M.
Total viewers
Fox4/NBC5 -- 121,934 each
CBS11 -- 115,160
WFAA8 -- 88,063
25-to-54-year-olds
Fox4 -- 57,177
NBC5 -- 42,130
WFAA8 -- 33,102
CBS11 -- 30,093
The November "sweeps" ratings races are nearing a close, with 15 of the 20 weekdays in the books.
Clear-cut winners have emerged in the four major battles for 25-to-54-year-olds, the main advertiser target audience for news programming in the D-FW viewing area and everywhere else.
Fox4 has comfortable leads at 6 a.m. and 5 and 6 p.m. while WFAA8 is solidly atop the 10 p.m. competition. In total viewers, though, nothing is quite decided for certain yet.
Here are the Nielsen numbers in both audience measurements, with the sweeps ending next week on Thanksgiving eve. (Note: the numbers currently available to unclebarky.com are rounded off to the nearest one-tenth of a point; further numbers crunching may be needed to eventually declare winners in exceedingly close races.)
10 P.M.
Total viewers
WFAA8 -- 203,223
CBS11 -- 196,449
NBC5 -- 115,160
Fox4 -- 108,386
25-to-54-year-olds
WFAA8 -- 87,270
Fox4/CBS11 -- 66,205 each
NBC5 -- 60,186
6 A.M.
Total viewers
Fox4 -- 108,386
NBC5 -- 94,837
WFAA8 -- 74,515
CBS11 -- 33,871
25-to-54-year-olds
Fox4 -- 66,205
NBC5 -- 51,158
WFAA8 -- 45,140
CBS11 -- 18,056
6 P.M.
Total viewers
CBS11 -- 149,030
Fox4 -- 135,482
NBC5/WFAA8 -- 115,160 each
25-to-54-year-olds
Fox4 -- 60,186
NBC5/WFAA8 -- 42,130 each
CBS11 -- 33,102
5 P.M.
Total viewers
Fox4/NBC5 -- 121,934 each
CBS11 -- 115,160
WFAA8 -- 88,063
25-to-54-year-olds
Fox4 -- 57,177
NBC5 -- 42,130
WFAA8 -- 33,102
CBS11 -- 30,093
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