Local Nielsen ratings snapshot (Wed., June 3-Wed., June 10) -- playing catchup
06/11/09 01:45 PM
By ED BARK
After a brief blast of vacation time, unclebarky.com haltingly returns to the living with highlights from D-FW's daily ratings scorecards. We'll begin with the most recent Nielsen numbers -- from Wednesday, June 10th -- and then rewind day by day to June 3rd.
WEDNESDAY, JUNE 10
ABC's fall-down-go-boom Wipeout went head-to-head with Fox's fall-down-and-you're-outta-here So You Think You Dance and NBC's how-far-they've-fallen I'm a Celebrity . . . Get Me Out of Here.
The public was invited to be fall guys for two hours of each attraction. But in D-FW, I'm told, much of this was wiped out by severe weather coverage. Our very bumpy evening return flight, complete with diversion to Austin, can attest to that.
So whatever the mix, Wipeout/WFAA8 weather coverage averaged a hefty 332,150 total viewers from 7 to 9 p.m. Dance/Fox4 weather drew 232,505 viewers while I'm a Celebrity/NBC5 weather managed 172,718. It was the same order of finish among advertiser-coveted 18-to-49-year-olds. On CBS, two sitcom repeats and a Criminal Minds reprise -- weather coverage included -- averaged 219,219 viewers in the 7 to 9 p.m. slot.
CBS then controlled the 9 p.m. hour in both ratings measurements with a repeat of CSI: NY/weather coverage.
In late night festivities, Conan O'Brien had 106,288 total viewers to hold off David Letterman (86,359). O'B's Tonight won by a more comfy margin with 18-to-49-year-olds.
Local news derby -- WFAA8 swept the 10 p.m. Nielsens in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also topped the field at 6 a.m. for the first time in recent memory, tying NBC5 for first place in total viewers and edging the Peacock among 25-to-54-year-olds. NBC5 then swept the 5 and 6 p.m. competitions.
TUESDAY, JUNE 9
Game 3 of the Lakers-Magic NBA Finals on ABC averaged 338,793 total viewers to win the night overall. Meanwhile on NBC, Game 6 of the Stanley Cup Finals between the Red Wings and Penguins drew just 66,430 viewers in running fourth overall for the night.
Letterman edged O'Brien in total viewers but the results were reversed among 18-to-49-year-olds.
Local news derby -- CBS11 won a downsized 10 p.m. race in total viewers but NBC5 prevailed with 25-to-54-year-olds.
The Peacock swept the 6 a.m. and 5 p.m. races by comfortable margins across the board. CBS11 won at 6 p.m. in total viewers while WFAA8 ran first in the 25-to-54 demo.
MONDAY, JUNE 8
ABC's two-hour dose of The Bachelorette punched out NBC's I'm a Celebrity from 7 to 9 p.m. CBS' CSI: Miami repeat took the 9 p.m. hour in total viewers and nipped ABC's Here Come the Newlyweds among 18-to-49-year-olds.
Letterman beat O'Brien by a wisp in total viewers but ran well behind in the 18-to-49 numbers.
Local news derby -- CBS11 took the 10 p.m. gold in total viewers while WFAA8 was tops with 25-to-54-year-olds.
NBC5 ran the table at 6 a.m. and won at 5 p.m. with 25-to-54-year-olds. Fox4 ran first at 5 p.m. in total viewers and also placed No. 1 at 6 p.m. among 25-to-54-year-olds. WFAA8 took first at 6 p.m. in total viewers.
SUNDAY, JUNE 7
Game 2 of ABC's NBA Finals controlled prime-time with 318,864 total viewers. CBS' competing three-hour telecast of the Tony Awards ran fourth overall in D-FW with 86,359 viewers. Results also were lopsided -- in favor of Lakers-Magic -- in the fight for 18-to-49-year-olds.
On Sunday afternoon, Tiger Woods' big-time comeback to win Jack Nicklaus' Memorial golf tournament averaged an unimposing 79,716 total viewers. But that was still good enough to beat all competing programming.
SATURDAY, JUNE 6
The loneliest viewing night of the week was topped in prime-time by Fox4's 9 p.m. local newscast, which had 172,718 viewers. That also made it the most-watched program of the entire day.
FRIDAY, JUNE 5
NBC's two-hour repeat of its Inside the Obama White House special controlled the 7 to 9 p.m. hours with 139,503 total viewers while also topping the 18-to-49 numbers.
O'Brien's Tonight topped Letterman's Late Show in both ratings measurements.
Local news derby -- WFAA8 ran the table at 10 p.m. and NBC5 did likewise at 6 a.m.
The Peacock also won at 5 and 6 p.m. in total viewers while Fox4 turned the same trick at those hours among 25-to-54-year-olds.
THURSDAY, JUNE 4
Game 1 of the NBA Finals muscled up with 305,578 total viewers on ABC. Nothing else came close, including the first two episodes of NBC's listless The Listener, which drew 119,574 viewers.
In the cable universe, USA network's third season premiere of Burn Notice and its followup launch of Royal Pains both had 106,288 viewers from 8 to 10 p.m.
O'Brien edged Letterman in total viewers and won more comfortably among 18-to-49-year-olds.
Local news derby -- CBS11 won a downsized three-way race at 10 p.m. in total viewers, with NBC5 taking the 25-to-54 gold.
After a prolonged drought, Fox4 broke through twice at 6 a.m. to tie NBC5 for first in total viewers and edge the Peacock among 25-to-54-year-olds.
Fox4 also won at 5 p.m. in both ratings measurements and notched a 6 p.m. win with 25-to-54-year-olds. NBC5 won at 6 p.m. in total viewers.
WEDNESDAY, JUNE 3
ABC's Wipeout swept the 7 to 8 p.m. ratings before two episodes of the network's new The Goode Family plunged to a distant fourth place in both ratings measurements behind Fox's front-running second hour of So You Think You Can Dance.
CBS' CSI: NY repeat won at 9 p.m. in total viewers, but Fox4's local newscast had the edge with 18-to-49-year-olds.
In the third night of their burgeoning late night warfare, O'Brien had a two-pronged edge over Letterman in total viewers and 18-to-49-year-olds.
Local news derby -- WFAA8 had the 10 p.m. win in total viewers, with NBC5 running first with 25-to-54-year-olds.
Fox4 and the Peacock tied for first at 6 a.m. in total viewers, but NBC5 prevailed in the 25-to-54 demo.
WFAA8 had a big Wednesday in the early evening competitions, running the table at 5 and 6 p.m.
After a brief blast of vacation time, unclebarky.com haltingly returns to the living with highlights from D-FW's daily ratings scorecards. We'll begin with the most recent Nielsen numbers -- from Wednesday, June 10th -- and then rewind day by day to June 3rd.
WEDNESDAY, JUNE 10
ABC's fall-down-go-boom Wipeout went head-to-head with Fox's fall-down-and-you're-outta-here So You Think You Dance and NBC's how-far-they've-fallen I'm a Celebrity . . . Get Me Out of Here.
The public was invited to be fall guys for two hours of each attraction. But in D-FW, I'm told, much of this was wiped out by severe weather coverage. Our very bumpy evening return flight, complete with diversion to Austin, can attest to that.
So whatever the mix, Wipeout/WFAA8 weather coverage averaged a hefty 332,150 total viewers from 7 to 9 p.m. Dance/Fox4 weather drew 232,505 viewers while I'm a Celebrity/NBC5 weather managed 172,718. It was the same order of finish among advertiser-coveted 18-to-49-year-olds. On CBS, two sitcom repeats and a Criminal Minds reprise -- weather coverage included -- averaged 219,219 viewers in the 7 to 9 p.m. slot.
CBS then controlled the 9 p.m. hour in both ratings measurements with a repeat of CSI: NY/weather coverage.
In late night festivities, Conan O'Brien had 106,288 total viewers to hold off David Letterman (86,359). O'B's Tonight won by a more comfy margin with 18-to-49-year-olds.
Local news derby -- WFAA8 swept the 10 p.m. Nielsens in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also topped the field at 6 a.m. for the first time in recent memory, tying NBC5 for first place in total viewers and edging the Peacock among 25-to-54-year-olds. NBC5 then swept the 5 and 6 p.m. competitions.
TUESDAY, JUNE 9
Game 3 of the Lakers-Magic NBA Finals on ABC averaged 338,793 total viewers to win the night overall. Meanwhile on NBC, Game 6 of the Stanley Cup Finals between the Red Wings and Penguins drew just 66,430 viewers in running fourth overall for the night.
Letterman edged O'Brien in total viewers but the results were reversed among 18-to-49-year-olds.
Local news derby -- CBS11 won a downsized 10 p.m. race in total viewers but NBC5 prevailed with 25-to-54-year-olds.
The Peacock swept the 6 a.m. and 5 p.m. races by comfortable margins across the board. CBS11 won at 6 p.m. in total viewers while WFAA8 ran first in the 25-to-54 demo.
MONDAY, JUNE 8
ABC's two-hour dose of The Bachelorette punched out NBC's I'm a Celebrity from 7 to 9 p.m. CBS' CSI: Miami repeat took the 9 p.m. hour in total viewers and nipped ABC's Here Come the Newlyweds among 18-to-49-year-olds.
Letterman beat O'Brien by a wisp in total viewers but ran well behind in the 18-to-49 numbers.
Local news derby -- CBS11 took the 10 p.m. gold in total viewers while WFAA8 was tops with 25-to-54-year-olds.
NBC5 ran the table at 6 a.m. and won at 5 p.m. with 25-to-54-year-olds. Fox4 ran first at 5 p.m. in total viewers and also placed No. 1 at 6 p.m. among 25-to-54-year-olds. WFAA8 took first at 6 p.m. in total viewers.
SUNDAY, JUNE 7
Game 2 of ABC's NBA Finals controlled prime-time with 318,864 total viewers. CBS' competing three-hour telecast of the Tony Awards ran fourth overall in D-FW with 86,359 viewers. Results also were lopsided -- in favor of Lakers-Magic -- in the fight for 18-to-49-year-olds.
On Sunday afternoon, Tiger Woods' big-time comeback to win Jack Nicklaus' Memorial golf tournament averaged an unimposing 79,716 total viewers. But that was still good enough to beat all competing programming.
SATURDAY, JUNE 6
The loneliest viewing night of the week was topped in prime-time by Fox4's 9 p.m. local newscast, which had 172,718 viewers. That also made it the most-watched program of the entire day.
FRIDAY, JUNE 5
NBC's two-hour repeat of its Inside the Obama White House special controlled the 7 to 9 p.m. hours with 139,503 total viewers while also topping the 18-to-49 numbers.
O'Brien's Tonight topped Letterman's Late Show in both ratings measurements.
Local news derby -- WFAA8 ran the table at 10 p.m. and NBC5 did likewise at 6 a.m.
The Peacock also won at 5 and 6 p.m. in total viewers while Fox4 turned the same trick at those hours among 25-to-54-year-olds.
THURSDAY, JUNE 4
Game 1 of the NBA Finals muscled up with 305,578 total viewers on ABC. Nothing else came close, including the first two episodes of NBC's listless The Listener, which drew 119,574 viewers.
In the cable universe, USA network's third season premiere of Burn Notice and its followup launch of Royal Pains both had 106,288 viewers from 8 to 10 p.m.
O'Brien edged Letterman in total viewers and won more comfortably among 18-to-49-year-olds.
Local news derby -- CBS11 won a downsized three-way race at 10 p.m. in total viewers, with NBC5 taking the 25-to-54 gold.
After a prolonged drought, Fox4 broke through twice at 6 a.m. to tie NBC5 for first in total viewers and edge the Peacock among 25-to-54-year-olds.
Fox4 also won at 5 p.m. in both ratings measurements and notched a 6 p.m. win with 25-to-54-year-olds. NBC5 won at 6 p.m. in total viewers.
WEDNESDAY, JUNE 3
ABC's Wipeout swept the 7 to 8 p.m. ratings before two episodes of the network's new The Goode Family plunged to a distant fourth place in both ratings measurements behind Fox's front-running second hour of So You Think You Can Dance.
CBS' CSI: NY repeat won at 9 p.m. in total viewers, but Fox4's local newscast had the edge with 18-to-49-year-olds.
In the third night of their burgeoning late night warfare, O'Brien had a two-pronged edge over Letterman in total viewers and 18-to-49-year-olds.
Local news derby -- WFAA8 had the 10 p.m. win in total viewers, with NBC5 running first with 25-to-54-year-olds.
Fox4 and the Peacock tied for first at 6 a.m. in total viewers, but NBC5 prevailed in the 25-to-54 demo.
WFAA8 had a big Wednesday in the early evening competitions, running the table at 5 and 6 p.m.
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