Local Nielsen ratings snapshot (Wed., March 7)
03/08/07 01:48 PM
By ED BARK
American Idol does better in D-FW when the guy singers are seated off to the side.
Wednesday's Idol, with eight live performances by the clearly superior girls, drew 368,900 homes in more than tripling the audience for any competing 7 to 8 p.m. program. Tuesday's guy-lousy Idol had 311,780 homes.
The premiere of Fox's The Wedding Bells then sagged to 176,120 homes locally and had a 3.0 rating rating (90,000 people) among advertiser-craved 18-to-49-year-olds. Nationally, though, Bells had a considerably better 5.2 rating with younger viewers, which Fox termed "a nice start" in its publicity release.
Bells now will move to Fox's barren Friday night lineup, where the network has been without a high-profile series since The X-Files. Wednesday's "nice start," which just as easily could be termed mediocre, doesn't bode particularly well. Or to put it another way, Bells is no Are You Smarter Than a 5th Grader?, which came roaring out of the gate last week in its three post-Idol showcases.
At 9 p.m., ABC's Lost beat Fox4's local newscast for the first time in five tries, luring a nice-sized 218,960 homes.
Belo8's 10 p.m. newscast didn't fully capitalize, though, losing narrowly to NBC5 in homes but edging the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won in homes at 6 a.m., with Fox4's Good Day inching ahead of both the Peacock and Belo8 in the 25-to-54-demo.
Belo8 topped the field in both ratings measurements at 5 and 6 p.m., but Fox4 tied for first in the latter hour among 25-to-54-year-olds.
In the post-10 p.m. newscast ratings race, CBS' Late Show with David Letterman narrowly won in homes against NBC's runnerup Tonight Show with Jay Leno and ABC's closely competitive Nightline.
But Dave managed no better than a fourth-place tie among 18-to-49-year-olds, drawing just 36,000 of them in D-FW during Late Show's first half-hour. Tonight led the way (64,500), followed by an Everybody Loves Raymond rerun on Ch. 33 (63,000), a Bernie Mac repeat on Ch. 21 (48,000) and Access Hollywood on Fox4 (36,000)
American Idol does better in D-FW when the guy singers are seated off to the side.
Wednesday's Idol, with eight live performances by the clearly superior girls, drew 368,900 homes in more than tripling the audience for any competing 7 to 8 p.m. program. Tuesday's guy-lousy Idol had 311,780 homes.
The premiere of Fox's The Wedding Bells then sagged to 176,120 homes locally and had a 3.0 rating rating (90,000 people) among advertiser-craved 18-to-49-year-olds. Nationally, though, Bells had a considerably better 5.2 rating with younger viewers, which Fox termed "a nice start" in its publicity release.
Bells now will move to Fox's barren Friday night lineup, where the network has been without a high-profile series since The X-Files. Wednesday's "nice start," which just as easily could be termed mediocre, doesn't bode particularly well. Or to put it another way, Bells is no Are You Smarter Than a 5th Grader?, which came roaring out of the gate last week in its three post-Idol showcases.
At 9 p.m., ABC's Lost beat Fox4's local newscast for the first time in five tries, luring a nice-sized 218,960 homes.
Belo8's 10 p.m. newscast didn't fully capitalize, though, losing narrowly to NBC5 in homes but edging the Peacock among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won in homes at 6 a.m., with Fox4's Good Day inching ahead of both the Peacock and Belo8 in the 25-to-54-demo.
Belo8 topped the field in both ratings measurements at 5 and 6 p.m., but Fox4 tied for first in the latter hour among 25-to-54-year-olds.
In the post-10 p.m. newscast ratings race, CBS' Late Show with David Letterman narrowly won in homes against NBC's runnerup Tonight Show with Jay Leno and ABC's closely competitive Nightline.
But Dave managed no better than a fourth-place tie among 18-to-49-year-olds, drawing just 36,000 of them in D-FW during Late Show's first half-hour. Tonight led the way (64,500), followed by an Everybody Loves Raymond rerun on Ch. 33 (63,000), a Bernie Mac repeat on Ch. 21 (48,000) and Access Hollywood on Fox4 (36,000)
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