Local Nielsen ratings snapshot (Mon., April 2)
04/03/07 09:48 AM
By ED BARK
CBS' "Big Dance" finale vs. ABC's ballroom dancing. Let's break it down.
Overall, a 1 hour, 45 min. edition of Dancing with the Stars drew 273,700 homes in D-FW to outpoint the NCAA basketball final between Florida and Ohio State (257,040 homes). During their brief head-to-head competition, though, it was no contest.
Dancing lured 314,160 homes in its final half-hour (8:15 to 8:45 p.m.). Florida-Ohio State, which tipped off at about 8:20 p.m., had 190,400 homes in that half-hour.
The ABC competition also beat basketball head-to-head among advertiser-courted 18-to-49-year-olds. But as expected, the gender matchup was a blowout. Here are the respective numbers during the 8:15 to 8:45 p.m. time period.
18-to-49-Year-Old Women
Dancing with the Stars -- 161,046
NCAA Basketball Final -- 36,895
18-to-49-Year-Old Men
Dancing with the Stars -- 29,830
NCAA Basketball Final -- 77,715
The championship game then cleaned up against the premiere of ABC's The Bachelor: An Officer and a Gentlemen, beating it handily in total homes and among all 18-to-49-year-olds. Still, appreciably more women in that age group watched The Bachelor instead of basketball. That's classic counterprogramming by ABC.
Monday's second season finale of Fox's Prison Break, filmed entirely in North Texas, finished fourth in total homes from 7 to 8 p.m. It fared the same with 18-to-49-year-olds.
On Ch. 27, the Texas Rangers' opening night road loss to the Angels averaged 59,500 homes to finish an overall 7th against an amalgam of sports, news and entertainment programming. The game's closing innings couldn't even beat an 11 p.m. to midnight pair of South Park repeats on Ch. 21.
The local news derby went like this:
Belo8 took first at 10 p.m. in homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won at 6 a.m. in homes, but Belo8 and Fox4 shared the lead in the 25-to-54 demo.
Belo8 won in both measurements at 6 p.m. and also finished first at 5 p.m. in homes. The Peacock topped the 5 p.m. ratings among 25-to-54-year-olds.
CBS' "Big Dance" finale vs. ABC's ballroom dancing. Let's break it down.
Overall, a 1 hour, 45 min. edition of Dancing with the Stars drew 273,700 homes in D-FW to outpoint the NCAA basketball final between Florida and Ohio State (257,040 homes). During their brief head-to-head competition, though, it was no contest.
Dancing lured 314,160 homes in its final half-hour (8:15 to 8:45 p.m.). Florida-Ohio State, which tipped off at about 8:20 p.m., had 190,400 homes in that half-hour.
The ABC competition also beat basketball head-to-head among advertiser-courted 18-to-49-year-olds. But as expected, the gender matchup was a blowout. Here are the respective numbers during the 8:15 to 8:45 p.m. time period.
18-to-49-Year-Old Women
Dancing with the Stars -- 161,046
NCAA Basketball Final -- 36,895
18-to-49-Year-Old Men
Dancing with the Stars -- 29,830
NCAA Basketball Final -- 77,715
The championship game then cleaned up against the premiere of ABC's The Bachelor: An Officer and a Gentlemen, beating it handily in total homes and among all 18-to-49-year-olds. Still, appreciably more women in that age group watched The Bachelor instead of basketball. That's classic counterprogramming by ABC.
Monday's second season finale of Fox's Prison Break, filmed entirely in North Texas, finished fourth in total homes from 7 to 8 p.m. It fared the same with 18-to-49-year-olds.
On Ch. 27, the Texas Rangers' opening night road loss to the Angels averaged 59,500 homes to finish an overall 7th against an amalgam of sports, news and entertainment programming. The game's closing innings couldn't even beat an 11 p.m. to midnight pair of South Park repeats on Ch. 21.
The local news derby went like this:
Belo8 took first at 10 p.m. in homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won at 6 a.m. in homes, but Belo8 and Fox4 shared the lead in the 25-to-54 demo.
Belo8 won in both measurements at 6 p.m. and also finished first at 5 p.m. in homes. The Peacock topped the 5 p.m. ratings among 25-to-54-year-olds.
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